Jun
01
The Discovery chief David Zaslav greets his WarnerMedia troops.
Posted in: UncategorizedA company name is unveiled — Warner Bros. Discovery . And a tagline to go with it: “The stuff that dreams are made of.”
Jun
01
Vans apresenta coleção completa especial “Onde Está Wally?”
Posted in: Uncategorized
A Vans tem a tradição de realizar colaborações para homenagear entidades e marcos culturais globais. Desta vez, a marca celebra a série “Where’s Waldo?”, traduzida e adaptada em português para “Onde Está Wally?”. Concebido em 1987, o icônico livro de ilustração introduz ao leitor o seu personagem principal, Wally, um viajante aventureiro vestido de maneira …
Leia Vans apresenta coleção completa especial “Onde Está Wally?” na íntegra no B9.
Jun
01
Casa na forma do capacete de Darth Vader está à venda no Texas
Posted in: Uncategorized
Uma das casas mais famosas do estado do Texas, Estados Unidos, a famigerada “casa do Darth Vader” foi posta à venda. Com mais de 700 metros quadrados e um visual exterior que remete mais do que deveria ao icônico visual do capacete do vilão de “Star Wars”, a residência localizada na região da West University …
Leia Casa na forma do capacete de Darth Vader está à venda no Texas na íntegra no B9.
Jun
01
PetSmart debuts new brand platform as competition heats up
Posted in: UncategorizedPetSmart is rolling out a new brand platform as the pet industry continues to be hot and new marketers such as Macy’s enter the space.
Jun
01
Museu de Arte Moderna de São Paulo lança projeto educativo no “Minecraft”
Posted in: Uncategorized
A proposta “MAM no Minecraft” é ser um jogo de videogame no qual é possível realizar visitas ao museu, construir ou reconstruir obras de arte e aprender sobre a história da arte brasileira por meio de atividades lúdicas e virtuais. O projeto inédito é encabeçado pelo Museu de Arte Moderna de São Paulo em parceria com a Microsoft e a Agência …
Leia Museu de Arte Moderna de São Paulo lança projeto educativo no “Minecraft” na íntegra no B9.
Jun
01
My/Mochi’s First TV Ads Fly Its Quirky Flag, Telling Consumers to ‘Melt Your Mouth’s Mind’
Posted in: UncategorizedIce cream brand My/Mochi, continuing to flaunt its quirky personality, launches its most significant marketing campaign to date, including its first national television spots. Heading into summer, the brand’s biggest sales season, the effort features three videos under the tagline, “Melt Your Mouth’s Mind,” that “articulate this playful, fun weird little moment” when consumers eat…
Jun
01
Innovative Director Amber Park Joins Expanding Family of Filmmakers & Storytellers at Believe Media
Posted in: Uncategorized
Jun
01
Burger King destaca colaboradores LGBTQIA+ como estrelas de nova campanha
Posted in: Uncategorized
Ao longo de sua trajetória, o Burger King tem colaborado para apoiar e ampliar a diversidade no país. Hoje, data que marca o início do mês do Orgulho LGBTQIA+, a rede anuncia o lançamento de uma campanha que traz os colaboradores da rede como protagonistas da luta pela diversidade. Chamada “A Parada BK”, a campanha vai espalhar, …
Leia Burger King destaca colaboradores LGBTQIA+ como estrelas de nova campanha na íntegra no B9.
Jun
01
Para a surpresa de ninguém, nome da fusão entre Warner Bros. e Discovery é o mais óbvio possível
Posted in: Uncategorized
Desde o bombástico anúncio da fusão da WarnerMedia com a Discovery e da consequente saída da AT&T do negócio da primeira, a pergunta que permanecia sem qualquer resposta era o nome do novo conglomerado gerado a partir da combinação das duas empresas. E exatas duas semanas após a confirmação da venda, as companhias envolvidas enfim …
Leia Para a surpresa de ninguém, nome da fusão entre Warner Bros. e Discovery é o mais óbvio possível na íntegra no B9.
Jun
01
Um ano depois do lançamento, Fleets do Twitter ganha propagandas nos mesmos moldes dos Stories
Posted in: Uncategorized
O Twitter segue buscando formas de aumentar o faturamento em sua plataforma. Agora, a rede social de Jack Dorsey anunciou que vai exibir propagandas nos Fleets, a plataforma de vídeos e fotos que expiram em 24 horas, bem semelhantes aos Snaps do Snapchat e ao Stories do Instagram. “As propagandas nos Fleets serão grandes painéis …
Leia Um ano depois do lançamento, Fleets do Twitter ganha propagandas nos mesmos moldes dos Stories na íntegra no B9.
Jun
01
Independent Agencies Say They’re Flooded With Holding Company Applicants
Posted in: UncategorizedEveryone is dusting off their resumes. As the economy and marketing budgets begin to return amid loosening Covid restrictions, the frenzy to hire talent is booming as shops restructure their rosters to adapt. And you may be surprised where a lot of that talent is going. Although this hiring bonanza impacts traditional holding companies and…
Jun
01
WarnerMedia and Discovery’s New Company Finally Has a Name
Posted in: UncategorizedThe newly combined WarnerMedia and Discovery will be known as Warner Bros. Discovery, the companies said today. Discovery president and CEO David Zaslav, who will serve as CEO for the new company, unveiled the name to WarnerMedia employees Tuesday morning from the Warner Bros. studio lot in Burbank, Calif. “Warner Bros. Discovery will aspire to…
Jun
01
Summersalt Wants to Rewrite the Way Women’s Swimwear Is Marketed
Posted in: UncategorizedSummersalt is flipping the conventional marketing definitions of what the perfect beach body is and how it’s represented in advertising. The swimwear and apparel brand’s current campaign not only arrives in time for summer, it reflects consumers’ expectations that reject narrow standards of beauty. It’s no longer unusual to see plus-size models and all ethnicities…
Jun
01
TikTok Sets Black Music Month Content, Initiatives
Posted in: UncategorizedTikTok is marking Black Music Month in June with livestreams featuring Black artists and creators including H.E.R., Alicia Keys, Coi Leray and T-Pain. First up June 2 at 2 p.m. PT/5 p.m. ET, Keys will commemorate the 20th anniversary of Grammy Award-winning debut album Songs in A-Minor, telling stories about the album’s creation, using the…
Jun
01
Business travel is resuming for marketers
Posted in: UncategorizedAn ANA survey reveals that marketing executives are ready to travel for business again, a stark contrast to February.
Jun
01
Watch the newest commercials on TV from Ikea, PetSmart, Adobe and more
Posted in: UncategorizedDevoted humans serenade their beloved pets in a PetSmart spot with the tagline “Anything for Pets.”
Jun
01
Inside Twitter's plan for full-screen mobile ads starting with Fleets
Posted in: UncategorizedNew format gives brands an easy way to distribute videos they are created for Snapchat, TikTok and Instagram.
Jun
01
How ViacomCBS's Content Deals Cost U.S. Taxpayers $4 Billion
Posted in: UncategorizedA new report details ViacomCBS’s use of a labyrinthine tax shelter to sell rights to its shows and films overseas.
Jun
01
Tapad Confirms Closure of European Offices
Posted in: UncategorizedIdentity resolution provider Tapad, owned by Experian, has confirmed that it is to cease operations in the U.K. and E.U. to focus on “larger markets.” As first revealed by Adexchanger, the company, which operates a network of data providers called the Tapad Graph, in London and Frankfurt will no longer operate across Europe. The European…
Jun
01
Twitter Puts Verification Applications On Hold After Just 8 Days
Posted in: UncategorizedThe long-awaited return of Twitter’s verification application process is in a timeout after the social network was overrun with requests. For the first time since November 2017, Twitter users had a way to apply for the blue checkmark that signifies verification, as the social network began rolling it out worldwide May 20. However, just eight…
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