Hasta La Creative!

Don’t be an “Anda-loser”, be “Mayo-Nice” for the environment. Instead of a classical campaign to promote correct recycling of fridges, we created an own sauce brand that slipped into peoples fridges as a constant reminder.

Burger King Indonesia has been hiring Deaf employees since 2018, and they realized that they’ve been missing great talents this whole time. They wanted other companies to experience it by inviting them to do the same. However, until today, the Deaf community is not the preferable employee candidates because sign language is not accessible to many in Indonesia. Very few human resources managers, officers, and employees have knowledge in sign language.

So, Burger King launched the first Indonesian Sign Language (BISINDO) font on the International Day for People with Disabilities, available for the recruitment managers and officers, even everyone to download for free in https://sunyibersuara.id.

For more than 20 years there has never been a new large private hospital in Bangkok, but today, with the determination of a group of healthcare personnel who start questioning what is currently available and analyze the possibility of future innovations. The answer is to work together and make the phenomenal change happen!

Constant questioning was used as the basis to implement changes and adopt new approaches, starting with a new medical culture, both health service and the new design of the hospital that specially crafted to seek excellence in treatment quality and safety. The story is presented through Fun Demonstration that turns complicated concepts into something simple, easy to digest and understand in terms of a new designed culture and the hospital that co-designed by doctors to achieve the goal to become a Healthcare Hub for the Future.

The story demonstrates how the hospital breaks all layers and designs new medical culture through visual analogy and fun characters that is easy to understand. With the principle of Integrated Care within multi-disciplinary teams, everyone works together to provide patient treatment at full capacity in an ongoing manner consistent with individuals’ current life patterns.