Jun
30
2021 Pride Wrap-Up: the most inclusive, authentic ad trends
Posted in: UncategorizedAs Pride month comes to a close, a round up of standout creative campaigns launched for this year’s celebration.
Jun
30
Watch the newest commercials from Kohl’s, I Love NY, Mastercard and more
Posted in: UncategorizedI Love NY, the tourism marketing initiative of the New York Department of Economic Development, says, “It’s time to get out and explore New York State.”
Jun
30
Wizard não fica em silêncio e esclarece que escola de idiomas não tem ligação com Carlos Wizard
Posted in: Uncategorized
Carlos Wizard Martins é o depoente desta quarta-feira, 30/06, na CPI da Covid, comissão que investiga ações e omissões do governo federal durante a pandemia de Covid-19. O empresário foi requerido por ser considerado um ex-colaborador do presidente Jair Bolsonaro, mas após fazer um discurso inicial, optou por se manter em silêncio mediante todas as …
Leia Wizard não fica em silêncio e esclarece que escola de idiomas não tem ligação com Carlos Wizard na íntegra no B9.
Jun
30
Twitter Gets Into the NFT Game
Posted in: UncategorizedTwitter is entering the world of NFTs (non-fungible tokens)–140 of them, to be exact, matching its original character limit for tweets–but these NFTs can’t be bought. The social network will give away 20 each of seven unique NFT pieces to users who reply to their respective tweets from the @Twitter account, with all 140 housed…
Jun
30
Facebook to Fund Pop-Up Covid-19 Vaccine Clinics in More Low-Income, Underserved Communities
Posted in: UncategorizedFacebook is extending a program it kicked off with California Gov. Gavin Newsom to fund pop-up Covid-19 vaccine clinics in low-income and underserved communities in the state. Head of health Kang-Xing Jin said in a Newsroom post Wednesday that the initiative will be expanded to communities near Facebook offices: Austin, Texas; Boston; Chicago; New York;…
Jun
30
Dan Schneider Once Reigned Over Children’s TV. What Happened?
Posted in: UncategorizedNickelodeon’s longtime hitmaker separated from the company in 2018 and has been trailed by questions about his abrupt departure. Now he is talking about making a return to television.
Jun
30
Britney Spears’s Father Calls for Inquiry Into Singer’s Control Claims
Posted in: UncategorizedA week after the singer’s impassioned courtroom speech, the man who has long overseen her conservatorship called for an investigation into her claims that she had been abused under it.
Jun
30
Beck’s convida público a aproveitar o Tomorrowland digital, mesmo longe das multidões
Posted in: Uncategorized
Neste ano, o Tomorrowland ainda não acontece de forma presencial por conta da pandemia de Covid-19. Mas a edição digital do festival está marcada para os dias 16 e 17 de julho, e a cerveja Beck’s convida o público a vivenciar as experiências do evento mesmo longe da multidão. Com o conceito “Unlock Today, Define …
Leia Beck’s convida público a aproveitar o Tomorrowland digital, mesmo longe das multidões na íntegra no B9.
Jun
30
Pacsun Introduces a Genderless Line of Clothing for Kids
Posted in: UncategorizedApparel brand Pacsun introduced Pacsun Kids this week, a new line of genderless clothing that caters to children between the ages of four and 14. The line is available on its website, Pacsun.com. Top line Pacsun said the new offering is a natural product extension given the retailer was recently ranked as the third most…
Jun
30
Instagram Enables Businesses in the US to Designate Themselves as Black-Owned
Posted in: UncategorizedInstagram added a way for Black-owned businesses in the U.S. to become more easily discoverable on its platform. Black-owned businesses with Instagram Shops can now designate themselves as Black-owned and display a label on their profile. And Instagram users in the U.S. will see that label on the profiles and corresponding product pages of eligible…
Jun
30
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
Posted in: UncategorizedSpectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers. As more people stream content and marketers continue to stress measurable and effective advertising, cross-screen attribution becomes much more important, but most…
Jun
30
‘Back to Normal’? We Can Do Better Than That, Says This Relaunch Campaign for MGM Resorts
Posted in: UncategorizedA number of well-known brands, knowing that consumers are struggling to adjust to a new normal as the pandemic eases, are offering tips for gently assimilating back into the real world. Many have given toe-in-the-water advice on slowly emerging from forced hibernation. MGM Resorts, however, will not be in that camp, and in fact the…
Jun
30
Walmart Teams up With Ibotta for Retailer-Specific Rebates
Posted in: UncategorizedWalmart and cash-back app Ibotta are teaming up on a new digital rewards program on Walmart.com and the Walmart app. Top line According to the brand’s statement, the new program will give shoppers “access to hundreds of cash rebates on popular products,” which adds “another dimension” to Walmart’s Every Day Low Price narrative. Through the…
Jun
30
YouTube vai transmitir Champions League feminina em todo o mundo
Posted in: Uncategorized
O YouTube anunciou nesta quarta (30) um acordo para a transmissão gratuita de todos os jogos da UEFA Women’s Champions League na plataforma pelos próximos dois anos. O negócio foi firmado não apenas com a entidade por trás do esporte na Europa como com o DAZN, que tem posse dos direitos de exibição pelos próximos …
Leia YouTube vai transmitir Champions League feminina em todo o mundo na íntegra no B9.
Jun
30
Reddit’s Close Knit Community Helps Unlock Upcoming Trends
Posted in: UncategorizedDuring the pandemic, many people joined Reddit to find that lost sense of community that they were missing in their lives. Together, groups like r/wallstreetbets played the stock market and created stand-out pop culture moments. But as more people begin to go out, there is no reason for these newfound communities to disappear. Laura Nestler,…
Jun
30
Snapchat Adds New Ad Control Options for Users
Posted in: UncategorizedSnap Inc. Wednesday introduced several new tools and resources to give Snapchatters more control over and context on the ads they see on the platform. By default, the Snapchat application allows advertisers and other partners to show ads to users based on information that they collect from other websites and services. Snapchatters who wish to…
Jun
30
Marketers will rely more on first-party data in wake of Google move—but are confused about how
Posted in: UncategorizedKantar study finds high interest in control over media, custom segments and integrating with outside databases.
Jun
30
Expired creative idea / Une idée quelque peu périmée?
Posted in: Uncategorized |
 |
| THE ORIGINAL? MBNA “African elephant expires 06/24?– 2017 “Help save a species, tap your card to donate 5$” Source : Adsoftheworld Agency : TBWA Manchester (United Kingdom) |
LESS ORIGINAL Conservation International “Exp 03/28” – 2021 “By the time this card expires, many criticaly endangered species may go extinct” Source : Ad Forum Agency : Mc Cann XBC, New York (USA) |
Jun
30
Falha fez Uber cobrar motoristas em vez de pagá-los por corridas
Posted in: Uncategorized
Uma falha no sistema da Uber fez com que alguns motoristas não fossem pagos, mas cobrados pelas viagens realizadas pelo aplicativo. O Business Insider entrou em contato com alguns dos motoristas prejudicados pela falha, e um deles foi cobrado em US$ 2 por uma viagem de 20km. Os casos não se restringem a pequenos custos. …
Leia Falha fez Uber cobrar motoristas em vez de pagá-los por corridas na íntegra no B9.
Jun
30
Viber Lenses Powered by Snap Debut
Posted in: UncategorizedRakuten Viber reached a partnership with Snap Inc. to bring augmented reality lenses from Snapchat to its Viber calling and messaging application. Viber will use Snap developer tools including Bitmoji, Camera Kit and Creative Kit to integrate AR lenses and bring customizable Bitmoji avatars to the app. The 30 Viber Lenses Powered by Snap will…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.