Hasta La Creative!

Advertised brand: Penguin
Advertising School: Miami Ad School, Mumbai + Miami Ad School, Mexico City
Art Director: Catarina Barcala, Xavi Ocana
Copywriter: Palak Kapadia
Synopsis: Penguin wants to want to heighten the reading experience and enhance the readers’ relationship with books. 65% of readers prefer the tactile experience of a physical book. Unfortunately, this often ends up being at the cost of the planet.
On its 85th anniversary, Penguin launches Naked Books – just like the manuscript the author first conceived them in. They retain the emotional investment of a paperback without the environmental cost. Naked Books are printed on recycled paper with organic ink. No cover, no chemicals, no wasted resources. They’re available to purchase from Penguin’s website and will be printed on demand and delivered to the readers’ doorstep with carbon-neutral transportation. With Naked Books, we encourage readers to protect the planet by doing what they do best – reading.

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