Ad Agency: bepositive 24, India
Creative Director: Abhishek D Shah
Art Director: Gokulraj
Copywriters: Abhishek D Shah, Niranjini Ravi
Photographer: Muthukumar
Additional credits: Siluvai Amalan
Paul Gunning, president and chief operating officer of DDB U.S., is retiring at the end of this year. According to DDB, his role has not yet been filled. Chuck Brymer, chairman of DDB, shared the news of his retirement in a memo to staff today. Gunning joined DDB Chicago as CEO in 2013. Before joining…
Store closures during the pandemic forced brands to quickly digitalize their strategies, finding creative ways to compensate for the loss of experiential shopping. Earnings reports reveal strong growth for big brands, which took marketing risks and invested in new production innovation that matched the changing needs of consumers. The following five brands represent a cross-section…
Vice Media Group has named Ogilvy’s Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio’s branding, communications and marketing internationally, leading the brand narrative for the company’s five businesses: Vice.com, Vice Studios, Vice TV, Vice News and creative agency…
A Honda anunciou que deixará a Fórmula 1 na temporada 2022. A empresa garante que vai se dedicar à pesquisa e ao desenvolvimento de motores com tecnologias limpas a fim de diminuir a emissão de carbono no planeta. Com isso, as equipes Red Bull e AlphaTauri F1 terão que encontrar outra empresa para fornecer seus …
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Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz and Creativity Associate Editors Alexandra Jardine and I-Hsien Sherwood talk about efforts to get out the vote, a surprising addition to Pantone’s lineup, and more.
The modern consumer is constantly evolving, especially during these uncertain times. For example, right now they’re trying to figure out how to raise chickens. At the early onset of the pandemic, Purina Mills saw that people were panic buying, among toilet paper and other essentials, chickens. The agricultural subsidiary tested some ebook content, which saw…
Snapchat is helping its users learn about voting in the 2020 U.S. election via its Elections 2020 hub. This hub includes a Voter Guide, which features information about voting by mail, voting early and more. Our guide will show you how to access the Voter Guide in the Snapchat application. Note: These screenshots were captured…
The e-commerce frontier is constantly changing. It’s important to be able to adapt and ensure your brand has a competitive advantage, no matter the size of your business.
Happy customers are the best advertisements you can get.
Nonprofit Change the Ref, run by Oliver’s parents, teams with McCann, MullenLowe for gun-safety voting campaign using deepfake technology.
Nostalgia marketing is all the rage, and it will continue to be a popular approach for years to come–especially as the world wrestles with the coronavirus pandemic. Why? Nostalgia takes us back to the past. It’s familiar and certain, which enables it to fulfill a core psychological need for security. Although security in the sense…
Durante o período eleitoral, o acesso a conteúdos confiáveis e de fontes seguras torna-se mais importante do que nunca e tem papel crucial para garantir que todos estejam bem informados nesse momento que é parte fundamental do processo democrático do país. Para ajudar a população em uma jornada para votar bem informado e com segurança nas …
O post Google e TSE se juntam para promover conteúdo de qualidade sobre Eleições 2020 apareceu primeiro em B9.
Histórias reais de transformação de vida ligadas ao amor pela culinária de mulheres inspiradoras. Essa é a premissa da nova campanha de Quero, marca brasileira de produtos alimentícios da Kraft Heinz. Assinada pela agência Africa e intitulada #EuQueFiz, a série de vídeos tem como objetivo enaltecer mulheres que, por terem paixão pela cozinha, trabalharam a …
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O Mercedes-Benz Stadium de Atlanta achou um jeito inesperado de higienizar a sua área do público: drones. Com uma capacidade máxima de 75 mil pessoas, o espaço usado tradicionalmente pelo Atlanta Falcons e o Atlanta United FC decidiu apelar para a tecnologia como forma de reforçar seus protocolos de higienização – uma questão que se …
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To his brothers and his hometown in Anderson, S.C., the “Black Panther” actor, who died in August at age 43, was a friend who tried his best. “His best was incredible,” his brother Kevin said.
Key Insights International growth plans can be disrupted by the decision to license programming in international markets. Programming executives are increasingly looking for programming that will resonate across many markets. Global growth ambitions are also underscoring the importance of sometimes-hairy distribution deals. When ViacomCBS worked on renaming its streaming service CBS All Access as part…
What agencies need today are ‘O-shaped’ people.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bare-Ass Hugh Jackman Proudly Swears to ‘Only Wear’ the Boots…
Extreme Terrain is a premium sponsor of Adpulp.com Customization, consumer-generated content, testimonial, brand community…they’re all present in this new video series from ExtremeTerrain.com. The leader in leader in aftermarket Jeep Wrangler, Gladiator, Toyota Tacoma, and Tundra parts and accessories introduces “Customer Builds,” a new video series with a focus on custom modifications. This first edition […]
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