Snap Inc. revealed during an industry event Tuesday that it is moving its First Commercial offering out of beta and making it widely available to U.S. advertisers, and it detailed several new docuseries that are joining its Snap Originals slate. First Commercial was introduced in beta in April and made available to select advertisers through…
Many people have stories to tell about their virtual assistant devices acting strangely, but Manny Coto turned his family’s creepy Alexa moment into a new series about an evil artificial intelligence creation that is threatening society. That thriller, Next, debuts tonight on Fox. (As part of Fox’s paranoia-themed marketing campaign for the series, the network…
In Adweek’s new video series, Social Confidential, we look behind the logo to find out who’s tweeting, posting and sharing from major brands. In today’s episode, we feature Aviation Gin senior brand manager and 2020 Young Influential Adrian Molina. Be it with the speed at which the brand replied to the 2019 Peloton holiday ad…
Poo-Pourri, the brand that made it safe–and inoffensive–to do your business in bathrooms everywhere, is introducing a new product that’s a logical line extension. It’s launching a bidet which is, in the words of the cheeky cult-favorite brand, “a spa day … for your butt.” The Poo-Pourri bidet, an eco-friendly toilet attachment, aims to give…
Key Insights The event will include grants, interviews, music and lots of brand integrations. Entrepreneur Daymond John, who first made a name for himself as founder and CEO of lifestyle brand Fubu, is turning October 24 into Black Entrepreneurs Day. The livestream event celebrates Black business and will award thousands of dollars to entrepreneurs. “I…
(TrendHunter.com) Comme Si launched boxer shorts for women styled after the traditionally male-oriented under garment. The lounge wear industry has a habit of placing form over function when it comes to women’s…
To launch a new game mode in the new Animal Crossing New Horizons in which youngsters should be careful and take care of their island so that it doesn’t suffer global warming making the game end.
As leaders around the world decide how they will address the economic collapse spurred by COVID-19, the first bill showing the real value of green investments was created by a coalition of Canadian grassroots groups and the creative agency Sid Lee. This initiative is based on recent research and calculations made by economists at Corporate Knights who found that for every $20 invested in a green and just recovery, $307.85 would be contributed to Canada’s GDP within ten years. Using AR and social media, the $307.85 bill demonstrates the real positive social, environmental and economic impact of every $20 invested in a green economy. It’s a way to mobilize and educate Canadian citizens of all political affiliations, as well as inspire people around the world to push their representatives and decision-makers to opt for an economically and environmentally sustainable future. Canadians (or anyone with a Canadian $20 bill) can try the AR experience by using the custom-made Instagram filter at https://www.instagram.com/greennewbill/
KPS3, a Reno-based creative agency, partnered with Maddie’s Pet Project to bring awareness to pets throughout the state of Nevada. Northern Nevada has record-setting save rates amongst both Cats and Dogs while the southern Nevada and the rurals have less than impressive numbers. This campaign aims to highlight the positive impact that pets can bring to any family. It includes both cats and dogs and focuses on showing that amazing animals can be adopted from shelters across the state. It also encourages people to think positively about animals and continue to support organizations around the country that provide free or discounted pet services to areas of need.
KPS3, a Reno-based creative agency, partnered with Maddie’s Pet Project to bring awareness to pets throughout the state of Nevada. Northern Nevada has record-setting save rates amongst both Cats and Dogs while the southern Nevada and the rurals have less than impressive numbers. This campaign aims to highlight the positive impact that pets can bring to any family. It includes both cats and dogs and focuses on showing that amazing animals can be adopted from shelters across the state. It also encourages people to think positively about animals and continue to support organizations around the country that provide free or discounted pet services to areas of need.
Vaping is trying to make smoking cool again. But it’s not. This campaign highlights the negative issues that vaping causes and tries to dispel the myth that vaping isn’t dangerous.
Voting is more important than ever. Because of COVID-19, Nevada transitioned to a mail-in voting system for the primaries. These spots created exaggerated personas to reinforce and highlight the importance of voting by mail while remaining light-hearted and humorous to keep the political views out of the conversation.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Kraft Wants You to ‘Send Noods’ to Your Loved Ones…
Early in the coronavirus pandemic, it seemed every brand on the planet had incorporated an ode to healthcare heroes into their messaging. While those campaigns ranged from profound and important to tokenizing and repetitive, the majority of those efforts have tapered off by now. Roughly seven months into the pandemic, many consumers have expressed exhaustion…
If you’ve ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you’ll be well familiar with the idea of comfort food. To celebrate National Noodle Day (there truly is a…
Cresco Labs pushes for uniform standards in move to open up ad inventory for the rapidly growing industry.
A House report on how to limit the reach of Apple, Amazon, Google and Facebook has been delayed as Democrats and Republicans split on remedies.
22squared’s Janis Middleton, who leads diversity, discusses how her role changed after George Floyd was killed and why she feels today’s movement is “different.”
The cannabis delivery service last debuted a push in 2014.
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