Oct
11
The Week Ahead: Apple expected to hype iPhone 12 and Prime Day arrives
Posted in: UncategorizedA look at some of the happenings over the next five days of interest to marketers, agencies and media players.
Oct
11
Regulators Reportedly Mull Forced Google Chrome Sale
Posted in: UncategorizedRegulators are considering a breakup of the Google empire including a forced sale of its dominant web browser Google Chrome and certain aspects of its ad-tech stack. A Politico report cites several sources with knowledge of the discussions taking place as the U.S. Department of Justice and several state attorneys general prepare to file suit…
Oct
11
The Concerts Were Canceled Months Ago. So Where Are the Refunds?
Posted in: UncategorizedAs fans await money for called-off shows at the Nassau Coliseum, officials say they are the responsibility of the company run by a Russian oligarch who had operated the venue.
Oct
11
Pizza Hut: Foosball Pizza Box
Posted in: UncategorizedDirect Marketing, Design
Pizza Hut
With the new football season in Europe underway, Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolating at home, to get into the football spirit, whilst tucking into great tasting pizza.
The latest creative pairing between Ogilvy and Pizza Hut brings the “Foosball Pizza Box” – specially designed with a fully playable foosball table integrated into the lid – right into the homes of diners. A perfect way to add an extra “slice” of football fun whilst watching the football match at home with friends.
Advertising Agency:Ogilvy, Hong Kong
Chief Creative Officer APAC:Reed Collins
Executive Creative Director:John Koay, Matthew Nisbet
Associate Creative Director:Amy Cheng
Senior Art Director:Jo Wong
Art Director:John Koay
Copywriter:Alexandra Colgan
Executive Group Director:Yuliani Setiadi
Group Account Director:Vincent Lam
Account Manager:Rachel Tsui
Oct
11
On International Day of the Girl Child, the ANA Celebrates #SeeHer With New Film
Posted in: UncategorizedIn 2016, the Association of National Advertisers (ANA) launched its SeeHer initiative to create a more accurate portrayal of women in the media. At its launch, the ANA provided agencies, marketers and media shops with toolkits to score their creative to ensure there was no unconscious bias in ads. The original goal was to increase…
Oct
11
IKEA Frakta: Bus
Posted in: UncategorizedOutdoor
IKEA
A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life. The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.
Advertising Agency:Uncle Grey, Aarhus, Denmark
Creative Director:Jesper Hansen
Art Director:Louise Lindholm, Nicoline Grace Paulsen
Copywriter:Louise Lindholm, Nicoline Grace Paulsen
Photographer:Nanna Ferslev, Anne-Sophie Hartmann
Oct
11
WWF Bolivia: Killer batteries
Posted in: UncategorizedOutdoor, Design, Print
WWF
Batteries are still a must-have product for running hundreds of electronic objects. But when they are unloaded and thrown away, they become a murderous element for thousands of species that live and coexist in rivers, lakes and seas, contaminating them with their chemical content.
Advertising Agency:Humano, Bolivia
Chief Creative Officer:Ferju Cuevas
Creative Director:Rodsel Ticona
Art Director:Puma Studio
Copywriter:Ferju Cuevas
Executive Director:Diego Prieto
Post Production:Lobo Studio LR
Oct
11
On: Giants feat. Katie Shide and Germain Grangier
Posted in: Uncategorized
Film
On
Production Company:Studio AKA
Featuring:Katie Schide & Germain Grangier
Creative Director:Simon Brotherson
Filming & Photography:Mountains Legacy
Producers:Sarah MacNeil, Vicki Bryson, Feliciano Robayna
Animation Director:Manddy Wyckens
Animation-Producer:Sharon Titmarsh
Oct
11
Individual Measurement of Multi-dimensional Poverty: Make the invisible visible
Posted in: Uncategorized
The IMMP is a global research group developing multidimensional research into the impacts of poverty across the world to ensure organsiations, governments, and researchers can develop programs and policies that make a profound impact on people living in poverty. Their work is driven by data and insight to make the invisible, visible.
Oct
11
Training Tomorrow’s Newshounds
Posted in: UncategorizedTwo new books about the press urge young people to leave their social media feeds and read reliable news and information from many different sources.
Oct
11
Affinity : Spec Work From Miami Ad School
Posted in: UncategorizedVirtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated a consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.
Awards and Publications
Vega Digital Gold Award
Published in Ads of the World
Summit International Silver Award
Team Members
Creative Technologist: Sukratti Jain, Paras Juneja, Justus Rozenkranz
Oct
10
Top 90 Interactive Trends in October – From Televised Interactive Festivals to VR Fashion Shows (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2020 interactive trends range from televised interactive festivals to VR fashion show events.
Standouts include the virtual V Festival event that is being reimagined as a TV show &#…
Oct
10
Top 40 Social Media Trends in October – From Voting-Themed Story Stickers to Burger Social Campaigns (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These October 2020 social media trends range from vote-encouraging story stickers to burger chain social media takeovers.
The Whopper Reply is a standout and fast food chain Burger King’s…
Oct
10
Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple
Posted in: UncategorizedOh, how we sometimes long for the good old analog days. That is until we recall how cumbersome and annoying the car buying experience used to be. Thankfully, with the help of 72andsunny, Autotrader is finally making “car buying is easy.” It clearly wasn’t easy to get a good price on a vehicle in ancient […]
The post Car Buying Was Largely “Greek To Me,” Until Autotrader Made It Simple appeared first on Adpulp.
Oct
10
Apple Does Not Need to Return Fortnite to App Store, Judge Rules
Posted in: UncategorizedFortnite’s parent company, Epic Games, had broken its contract with Apple, a federal judge found. The case goes to trial next year.
Oct
10
Doc Antle of ‘Tiger King’ Is Charged With Wildlife Trafficking
Posted in: UncategorizedMr. Antle’s daughters and a former roadside zoo owner in Virginia also face charges of animal cruelty.
Oct
09
Key Takeaways From Congress’ Digital Competition Report
Posted in: UncategorizedAfter months of speculation, and several dramatic public hearings, a damning report by the House Judiciary Committee’s Antitrust Subcommittee on Thursday is leaving many to ponder the future of the online ad industry. The report gleaned evidence from Amazon, Apple, Facebook and Google, -and each of the platforms were in turn deemed “a gatekeeper over…
Oct
09
Ben Terrett Declines D&AD President Role to Make Room for a Diverse Hire
Posted in: UncategorizedEach year, D&AD, the London-based advertising awards organization that hands out the coveted Black Pencil, chooses a new president. Today, D&AD appointed Naresh Ramchandani, Pentagram partner and co-founder of creative agencies Karmarama and St Lukes, as president. Hours later, Public Digital CEO Ben Terrett said in a blog post that he “should have been announced”…
Oct
09
1800 Tequila Toasts 10th Anniversary of Essential 1800 Artists Series With Snapchat AR
Posted in: Uncategorized1800 Tequila celebrated the 10th anniversary of its Essential 1800 Artists Series by teaming up with world-renowned Spanish artist Okuda San Miguel on six limited-edition bottles and collaborating with Snapchat on a corresponding augmented reality experience. Snapchat uses AR to transform each bottle into a marker, which creates a filter that enables users to engage…
Oct
09
University of Texas’ Ad School Taps Lisa Bennett to Run New Real-World Program
Posted in: UncategorizedThe Stan Richards School of Advertising & Public Relations (SRS) at the University of Texas (UT) appointed longtime agency executive and Texas native Lisa Bennett as executive director of The Lab, a new practice within the school, designed to provide students with practical experience in the advertising and marketing industry. “I feel like I’ve been…
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