Hasta La Creative!

Everywhere you look, there are penises. They’re unavoidable! But seeing them from a young age means the stigma has gone. They’re not shocking or intimidating, they’re just normal. Unlike Vulvas.

The female body remains a mystery to everyone. Teachings range from diluted biology classes to exaggerations in porn. Leaving teens no other option but to learn about their bodies from gossip and contradicting information from Google.

By simplifying the way we see vulvas and the way we talk about female pleasure, we can be free to work out what normal is to us as individuals.

And so, we encourage people to focus on (i). As brackets can be interchangeable ((i)) {i} ([i]) we can normalise different versions of what a “normal” vulva can look like. And show that whatever “normal” is to each person, (i) should always be the focus.

Digital Immigrants is an NGO that uses technology to generate a double impact on society: they offer job opportunities to people with disabilities who are trained as digital instructors and they are the teachers who help reduce the digital divide for our older adults.

Penfolds has revealed a new global communications campaign, created in partnership with 11-time Emmy nominated Director Patrick Clair and Wunderman Thompson Australia.

Clair’s famed directive style brings to life the emotive sentiment of the new Penfolds ‘Meet Extraordinary’ brand platform by injecting poetic imagery with rich symbolism to create meaningful and arresting content.

This is the first global TVC Penfolds has produced in years and showcases a series of personal and historic moments that embody pushing through ordinary, to meet extraordinary. Leading the global rollout is a new 30” TVC that will be supported in all markets around the world.

Wunderman Thompson Australia Global Business Director, Paulina Embart reflected on the new campaign: “The new global brand platform was born of unearthing the truths hidden in the incredibly storied history of the Penfolds brand. One filled with innovation, creation and relevant truths to today’s consumer. Taking the core DNA strand of self-belief that lives within the 176-year-old brand led us to a repositioning and new brand idea.”

Penfolds Global Marketing Director, Kristy Keyte said “We are excited to launch Penfolds new Meet Extraordinary communications platform to the world. We hope this platform connects to the deep emotional values of our consumers around the world, to feel empowered to put into effect the strength of their own convictions. Because if you never push beyond ordinary, you never meet extraordinary”.

Penfolds new Masterbrand campaign will go-live across all media platforms including TVC OOH, Print, Digital, Social plus in-store from September 2020 in Australia and from October in all other key markets.

Clair recently received a nomination for the 2020 Emmy Awards, for “Outstanding Main Title Design” for Westworld.

Kostministeriet (The Ministry of Food) wants everyone to eat their daily fruits and greens. And by everyone, they really mean everyone – even young guys whose interest in the bounty of nature is limited, to say the least. They are however crazy about something else – online gaming. In the gaming world, “skins” are hard currency and can be sold for thousands of dollars. Everyone wants them but very few can afford them. So, the Kostministeriet decided to offer Swedish gamers the chance to get their trigger fingers on exclusive skins while at the same time giving them the opportunity to try out some fruit and veggies!

That’s the question FitVine asked itself when looking to take on 2020. The wine category has largely stuck to the same marketing playbook: use sweeping shots of vineyards, white men looking longingly into wine glasses, and rich/sultry voices narrating stories of heritage, legacy and Wine Spectator points. FitVine is different. FitVine wants to make wine more approachable and relatable. At the end of the day, wine has been bringing all kinds of people together for centuries. Why not fill that void and be an inclusive wine brand rather than one that is haughty and exclusive. FitVine uses this position to focus on consumers first, and for their marketing and advertising, to ultimately lead to lots of varying creative outputs. Enter Agency Squid.