Facebook looks to recapture its youth—and college students—with Campus
Posted in: UncategorizedEven Sheryl Sandberg’s kids aren’t on the social network, so it built a section that feels like the original Facebook.
Even Sheryl Sandberg’s kids aren’t on the social network, so it built a section that feels like the original Facebook.
Facebook provided an update on steps it is taking in response to July’s ruling by the Court of Justice of the European Union that invalidated the Privacy Shield legal framework covering data transfers from the EU to the U.S. Vice president of global affairs and communications Nick Clegg said in a Newsroom post that the…
Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by…
The new “No Name but TEAM” campaign will begin to roll out ahead of the team’s season opener on Sunday against the Philadelphia Eagles.
LinkedIn has a unique perspective on how the professional world adjusted in crises.
Fox News is nearly sold out of commercial time in the first presidential debate on Sept. 29.
Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes.
“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.
The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.
Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling all over France by high-speed train at discount prices. More than just passenger transport, OUIGO is a state of mind, a smart version of mobility.
This past July, OUIGO inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of “smart travel” in France at high speed and low costs.
The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Additionally, 55% of Latinos live in three states (TX, FL, AZ) that are already experiencing serious effects related to climate change, including severe drought, record-breaking heat, storm surges and flooding. The Latino community, led by its moms, has the power to shift the course of the election. This campaign hopes to create a movement to energize Latino moms and remind them that the fight for their kids’ futures is on and that—as the largest voting minority—they can make a big difference.
Tiffany Persons has joined David&Goliath as the agency’s first director of empathy. The title, unusual even for an ad agency, encompasses a range of responsibilities. In this role, she will conduct workshops to “unlock empathy” at the 180-person shop, recruit underrepresented professionals and focus on fostering an environment where BIPOC employees can grow. She is…
A Nintendo divulgou nesta quinta (10) uma nova edição temática do Nintendo Switch cujo foco é atípico: ao invés de um jogo da empresa, o console é ilustrado a partir do universo de “Fortnite”, que atualmente briga com o Apple e ensaia ser uma rede social nos games. Previsto por enquanto para sair na Europa, …
O post Gratuito, “Fortnite” é tema de nova edição do Nintendo Switch apareceu primeiro em B9.
O YouTube anunciou nesta quarta-feira. 09/09, os vencedores da primeira edição brasileira do YouTube Works, prêmio que celebra marcas e agências que estão por trás das campanhas publicitárias mais criativas e eficientes veiculadas na plataforma. O destaque desta edição ficou com a campanha “Caverna do Dragão”, da DPZ&T para a Renault, que venceu nas categorias …
O post Campanha “Caverna do Dragão” é destaque no primeiro YouTube Works Brasil apareceu primeiro em B9.
Lançada na semana passada, a Colorado Amazônica já vai sofrer sua primeira alteração de valor. A cerveja que tem como objetivo ajudar a manter vivo o berço da biodiversidade brasileira chegou ao mercado com preço inicial de R$ 5,49. O valor acaba de ser atualizado com base nos índices de desmatamento da floresta e sofreu …
O post Colorado Amazônica já vai ter aumento acima de 45% no preço devido ao desmatamento da floresta apareceu primeiro em B9.
As people face a multitude of new challenges, from COVID-19, to homeschooling, to looking for work to fighting for social equality, brands have an opportunity to connect. By adopting six straightforward strategies, marketers can build enduring loyalty by aligning with and even comforting consumers.
These strategies and common-sense activities can help you increase conversions:
Fiverr’s non-scripted campaign, “It Starts Here,” authentically spotlights three businesses, providing a real view into the changes they have had to make due to the pandemic and the challenges they have overcome adapting to the digital world. The campaign follows a hydroponic farm, a pizzeria chain (that also operates as a community center), and an antique store as they seek out the help and support of Fiverr freelancers across the globe.
Long-long time ago some ancient Estonian copywriters made up street names. Bauhof used their copy related to building material and finished the sentence.
Pepsi’s limited edition retro packaging is inspired by three generations – the 80’s, 90’s and 00’s.