Facebook looks to recapture its youth—and college students—with Campus

Even Sheryl Sandberg’s kids aren’t on the social network, so it built a section that feels like the original Facebook.

Facebook Addresses EU Court Ruling That Scuttled Privacy Shield Data-Transfer Framework

Facebook provided an update on steps it is taking in response to July’s ruling by the Court of Justice of the European Union that invalidated the Privacy Shield legal framework covering data transfers from the EU to the U.S. Vice president of global affairs and communications Nick Clegg said in a Newsroom post that the…

Video Ads and Brand Experiences Work Better Together in Streaming

Connected TV usage among consumers has been sky-high through the Covid-19 pandemic, but many viewers are still struggling to find what to stream. That dilemma can become a brand marketer’s goldmine if they prioritize brand experiences that encourage content discovery, according to new research. The study, from Magna and IPG Media Lab and commissioned by…

Facebook Watch: How to Unfollow a Topic

Did you know that you can follow specific topics on Facebook Watch so that you see more videos related to those topics in your Watch feed? If you follow a topic and later decide you no longer want to see as much content related to it, our guide will show you how to unfollow it….

Washington Football Team debuts first campaign since renaming

The new “No Name but TEAM” campaign will begin to roll out ahead of the team’s season opener on Sunday against the Philadelphia Eagles.

LinkedIn’s Penry Price, head of global sales, talks about the ad panic at the start of the pandemic

LinkedIn has a unique perspective on how the professional world adjusted in crises.

Fox News looks to capitalize on possible delay in election results

Fox News is nearly sold out of commercial time in the first presidential debate on Sept. 29. 

Burger King: Love conquers all

Burger King Integrated Ad - Love conquers all
Burger King Integrated Ad - Love conquers all

Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes.

“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.

Ouigo: Traffic Jam

Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam
Ouigo Integrated Ad - Traffic Jam

Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling all over France by high-speed train at discount prices. More than just passenger transport, OUIGO is a state of mind, a smart version of mobility.

This past July, OUIGO inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of “smart travel” in France at high speed and low costs.

#VoteLikeAMadre

The Latino community has been among the hardest hit by the climate crisis, with nearly 1 out of 2 Latinos in the U.S. living in counties that frequently violate pollution standards, exacerbating asthma and other respiratory illnesses. Additionally, 55% of Latinos live in three states (TX, FL, AZ) that are already experiencing serious effects related to climate change, including severe drought, record-breaking heat, storm surges and flooding. The Latino community, led by its moms, has the power to shift the course of the election. This campaign hopes to create a movement to energize Latino moms and remind them that the fight for their kids’ futures is on and that—as the largest voting minority—they can make a big difference.

Havaianas: More colorful days are coming

Havaianas Film Ad - More colorful days are coming
Havaianas Film Ad - More colorful days are coming
Havaianas Film Ad - More colorful days are coming
Havaianas Film Ad - More colorful days are coming

David&Goliath Names First Director of Empathy

Tiffany Persons has joined David&Goliath as the agency’s first director of empathy. The title, unusual even for an ad agency, encompasses a range of responsibilities. In this role, she will conduct workshops to “unlock empathy” at the 180-person shop, recruit underrepresented professionals and focus on fostering an environment where BIPOC employees can grow. She is…

Gratuito, “Fortnite” é tema de nova edição do Nintendo Switch

A Nintendo divulgou nesta quinta (10) uma nova edição temática do Nintendo Switch cujo foco é atípico: ao invés de um jogo da empresa, o console é ilustrado a partir do universo de “Fortnite”, que atualmente briga com o Apple e ensaia ser uma rede social nos games. Previsto por enquanto para sair na Europa, …

O post Gratuito, “Fortnite” é tema de nova edição do Nintendo Switch apareceu primeiro em B9.

Campanha “Caverna do Dragão” é destaque no primeiro YouTube Works Brasil

O YouTube anunciou nesta quarta-feira. 09/09, os vencedores da primeira edição brasileira do YouTube Works, prêmio que celebra marcas e agências que estão por trás das campanhas publicitárias mais criativas e eficientes veiculadas na plataforma. O destaque desta edição ficou com a campanha “Caverna do Dragão”, da DPZ&T para a Renault, que venceu nas categorias …

O post Campanha “Caverna do Dragão” é destaque no primeiro YouTube Works Brasil apareceu primeiro em B9.

Colorado Amazônica já vai ter aumento acima de 45% no preço devido ao desmatamento da floresta

Lançada na semana passada, a Colorado Amazônica já vai sofrer sua primeira alteração de valor. A cerveja que tem como objetivo ajudar a manter vivo o berço da biodiversidade brasileira chegou ao mercado com preço inicial de R$ 5,49. O valor acaba de ser atualizado com base nos índices de desmatamento da floresta e sofreu …

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Simple. Relevant. Surprising. Meet loyalty that does it all

As people face a multitude of new challenges, from COVID-19, to homeschooling, to looking for work to fighting for social equality, brands have an opportunity to connect. By adopting six straightforward strategies, marketers can build enduring loyalty by aligning with and even comforting consumers.

6 tips for increasing e-commerce conversions

These strategies and common-sense activities can help you increase conversions:

Fiverr: It Starts Here

Fiverr’s non-scripted campaign, “It Starts Here,” authentically spotlights three businesses, providing a real view into the changes they have had to make due to the pandemic and the challenges they have overcome adapting to the digital world. The campaign follows a hydroponic farm, a pizzeria chain (that also operates as a community center), and an antique store as they seek out the help and support of Fiverr freelancers across the globe.

Bauhof: Fix Your street with Bauhof

Bauhof Ambient Ad - Fix Your street with Bauhof
Bauhof Ambient Ad - Fix Your street with Bauhof
Bauhof Ambient Ad - Fix Your street with Bauhof
Bauhof Ambient Ad - Fix Your street with Bauhof
Bauhof Ambient Ad - Fix Your street with Bauhof
Bauhof Ambient Ad - Fix Your street with Bauhof
Bauhof Ambient Ad - Fix Your street with Bauhof

Long-long time ago some ancient Estonian copywriters made up street names. Bauhof used their copy related to building material and finished the sentence.

Pepsi: Years

Pepsi’s limited edition retro packaging is inspired by three generations – the 80’s, 90’s and 00’s.