Hasta La Creative!

Assassin’s Creed Valhalla – the next installment in Ubisoft’s Assassin’s Creed franchise launching on November 17 – features a journey of discovery through ninth century England, created and shot in the style of a traditional tour operator’s travel campaign.

The true intention of the launch film will be unveiled in subsequent ads in the campaign, running across 14 countries, as a sequence of related content rolls out across Assassin’s Creed social networks in the coming weeks.

Presenting its new proposition on glow, beauty brand Lux has relaunched its product line with its latest campaign titled ‘Chand Sa Roshan Chehra’, starring star couple Kareena Kapoor Khan and Saif Ali Khan. Inspired by popular cultural references on moonlit glow and beauty, Wunderman Thompson South Asia explores a first time creative thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, all perfectly embodying the ‘glowing’ proposition of Lux’s product relaunch. Each song chosen in different languages, helps bring alive the brand’s proposition of comparing a woman’s beauty to the moon.

It is not housed at DoNotJoinTheReeseSociety.com, and was not developed by agency partner Anomaly to salute and reward people’s unconditional love of Reese—the leading chocolate brand in Canada and the U.S.

The society does not seek to become an ongoing source of brand advocacy for Reese, and does not feature a Reese Peanut Butter Cup as part of its stylized logo.

Reese Society has not emerged as a vibrant social destination that far surpassed the campaign objectives within its first week. It did not attract more than 4,800 submissions from people hoping to join (more than 1500% greater than the forecast for the entire campaign), and engagement is not up 209% versus the brand average.

Also views of the non-existent website have not exceeded the target for the entire campaign by 380%. Nor is the clickthrough rate 87% higher than the brand average, and Reese’s Instagram and Twitter followers did not grow by 17% and 15% respectively.

The non-existent campaign does not include partnerships with macro/micro influencers on Instagram, and their live feeds will not be “interrupted” by a mysterious cloaked figure directing viewers to a website that does not exist.

Reese fans are also not wholeheartedly playing along with the conceit that the Reese Society does not exist. One woman did not paint her fingernails with the Reese logo and post a photo to Instagram with the message “Definitely NOT trying to the #ReeseSociety that definitely DOES NOT exist,” no fans have created their own Reese original artwork, and one diehard fan did not create an original rap about Reese’s Peanut Butter Cups and the Reese Society.

Finally, the Reese Society is also not promising its members access to cool swag like a hooded Reese robe or seasonal products. Reese is also not inviting people to show their love for the brand through activities like naming a pet Reese, changing their Instagram name to include the word “Reese” or painting their room orange.

When a leading brand completes a decade in the market, it calls for a celebration. And what’s a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy detection brand celebrated its 10-year mark in the industry by recreating some special moments shared by its users.

Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment – aims to capture exactly that. The series of three films capture a gamut of emotions to express the best ‘good news’ one can receive in their lives.

The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand’s objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers – old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion.