Panera: When Some Mac Loves Broccoli Cheddar
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Founded in Irvine, California, in 2010, Kajabi is an all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content. With Kajabi’s growing array of strong web design tools, users have a single ecosystem in which they can publish, market, and sell webinars, articles, online courses, and other digital products. Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and the company has helped these stakeholders generate over $1.5 billion in sales from 41 million customers to date.
‘The Hybrid You Can Feel’ is a metaphorical demonstration of the sensation drivers will feel inside the new Jazz. In the launch film, directed by Pantera and produced by Solab, a professional diver(Robin Georges)leaps off a cliff and soars through the air. Once the diver jumps from the cliff, we can feel the car’s responsiveness: the engine starting and responding instantly to the touch of the pedal. As we watch the diver twisting and turning in the air, descending through the clouds, we can feel ourselves flying-the sensation of driving the car is as silent and smooth as the Jazz. Then, as the diver straightens out, preparing his trajectory for landing, his actions mirror the car’s efficiency.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Yes, Ryan Reynolds Really Writes His Own Stuff, and He’s…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk. The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept “True Fashion”.
A new animated short film titled L’Écho introducing TFO’s new brand purpose and rebranding around a new brand architecture.
The short film conveys the new brand purpose centered on its commitment to diversity and inclusion, and its role to support students, educators, and parents with high-quality and trustworthy French-language content. It is a beautiful allegory of the new brand signature: “enlightening tomorrow”.
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THE ORIGINAL? JermRid Hand Sanitizer – 2010 (Click image to enlarge) Source : Adeevee Agency : McCann Erickson Bangkok (Thaïland) |
LESS ORIGINAL Desy Hand Sanitizer – 2020 (Click image to enlarge) Source : Adsoftheworld Agency : Birth Group Puebla (Mexico) |
Watch the livestream above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Christine Diaz, Associate Editor Alexandra Jardine, and Food Reporter Jessica Wohl come together live from Los Angeles, London and Chicago, respectively, to talk about the standout work of the past couple of weeks, why it deserves the spotlight and what lessons it offers for the industry.
The discussion will include outstanding ideas that bring a twist to the popular space theme we’ve seen a lot of in marketing today, an entertaining and attention-grabbing safety push and a weird new “product” from a big beer brand. We’ll also dish on other interesting creative trends we observed in advertising this week.
Travel brands are ramping up fall campaigns as they try to tap into pent-up demand and newly flexible parents.
Lindsey Farrar talks about her first attempt at getting back to the land on the latest episode of the ‘Ad Block’ podcast.
Drive-thrus, takeout and ghost kitchens are keeping eateries alive—along with pizza and wings
Search queries on hair loss hit all-time high as product sales spike to combat after effect of COVID-19 and related stress.
Advertising Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep, Siddarth Basavaraj
Art Director: Sunil Kumar
Copywriter: Siddarth Basavaraj
Illustrator: Sunil Kumar, Abhijith
Photographer: Abhijith
Additional Credits: Krishnakant