Panera: When Some Mac Loves Broccoli Cheddar

Squarespace: Launch It

Laughing Man Coffee: Nice Morning

Nice Founder. Nice Coffee. Nice Farmers. Start your day with the nicest coffee on earth.

Kajabi: Get Out Of Your Own Way

Founded in Irvine, California, in 2010, Kajabi is an all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content. With Kajabi’s growing array of strong web design tools, users have a single ecosystem in which they can publish, market, and sell webinars, articles, online courses, and other digital products. Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and the company has helped these stakeholders generate over $1.5 billion in sales from 41 million customers to date.

Longbranch: Wonder What If

Honda: The Hybrid You Can Feel

‘The Hybrid You Can Feel’ is a metaphorical demonstration of the sensation drivers will feel inside the new Jazz. In the launch film, directed by Pantera and produced by Solab, a professional diver(Robin Georges)leaps off a cliff and soars through the air. Once the diver jumps from the cliff, we can feel the car’s responsiveness: the engine starting and responding instantly to the touch of the pedal. As we watch the diver twisting and turning in the air, descending through the clouds, we can feel ourselves flying-the sensation of driving the car is as silent and smooth as the Jazz. Then, as the diver straightens out, preparing his trajectory for landing, his actions mirror the car’s efficiency.

7 Marketing Lessons from Ryan Reynolds; Facebook Cracks Down on Hate: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Yes, Ryan Reynolds Really Writes His Own Stuff, and He’s…

Restaurant sales buoyed by pizza and wings, Trump attacks the NYT '1619 Project': Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Operation Smile: Shadow

Havaianas: True Fashion

Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion
Havaianas Integrated Ad - True Fashion

Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk. The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept “True Fashion”.

TFO: The Echo

TFO Content Ad - The Echo

A new animated short film titled L’Écho introducing TFO’s new brand purpose and rebranding around a new brand architecture.

The short film conveys the new brand purpose centered on its commitment to diversity and inclusion, and its role to support students, educators, and parents with high-quality and trustworthy French-language content. It is a beautiful allegory of the new brand signature: “enlightening tomorrow”.

Farfetch: Open Doors to a World of Fashion

The copycat virus strikes again / Une idée très contagieuse?

THE ORIGINAL?
JermRid Hand Sanitizer – 2010
(Click image to enlarge)
Source : Adeevee

Agency : McCann Erickson Bangkok (Thaïland)
LESS ORIGINAL
Desy Hand Sanitizer – 2020
(Click image to enlarge)
Source : Adsoftheworld
Agency : Birth Group Puebla (Mexico)

Live at 11 a.m. EDT: The top 5 creative brand ideas you need to know about right now

Watch the livestream above and follow the conversation on Facebook, PeriscopeLinkedIn, Twitch and Twitter.

Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.

Ad Age’s Creativity Editor Ann-Christine Diaz, Associate Editor Alexandra Jardine, and Food Reporter Jessica Wohl come together live from Los Angeles, London and Chicago, respectively, to talk about the standout work of the past couple of weeks, why it deserves the spotlight and what lessons it offers for the industry.

The discussion will include outstanding ideas that bring a twist to the popular space theme we’ve seen a lot of in marketing today, an entertaining and attention-grabbing safety push and a weird new “product” from a big beer brand. We’ll also dish on other interesting creative trends we observed in advertising this week. 

Desperate for dollars, travel brands ramp up fall campaigns

Travel brands are ramping up fall campaigns as they try to tap into pent-up demand and newly flexible parents.

CRWN Magazine's founder on gardening, conscious consumption—and reclaiming a birthright

Lindsey Farrar talks about her first attempt at getting back to the land on the latest episode of the ‘Ad Block’ podcast.

Dining in disarray

Drive-thrus, takeout and ghost kitchens are keeping eateries alive­­­­­—along with pizza and wings

Hair-loss product sales soar from the tress stress of the COVID mess

Search queries on hair loss hit all-time high as product sales spike to combat after effect of COVID-19 and related stress.

Scannable Memory Jewelry – Each Piece of the Capsul Jewelry Collection is a Unique Time Capsule (GALLERY)

(TrendHunter.com) The new CAPSUL jewelry collection by LA-based entrepreneur Tina Cheng merges technology and jewelry to create bespoke time capsules. Each hand-crafted piece can be customized with unique handwriting,…

Packs a Punch by Design Juice, Bangalore

Advertising Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep, Siddarth Basavaraj
Art Director: Sunil Kumar
Copywriter: Siddarth Basavaraj
Illustrator: Sunil Kumar, Abhijith
Photographer: Abhijith
Additional Credits: Krishnakant