Hasta La Creative!

Online
Google

BRIEF
While many in Thailand use Google to search for answers they need, very few used the search engine to look for football related information. We wanted to show Thais that Google search was the easiest way to get in-depth real-time football information anytime.

IDEA
Due to being in a different time zone, most international matches happen late at night in Thailand. we used this opportunity to recreate late-night football matches as daily Instagram stories so fans do not lose sleep over them. We used game date from Google search – scores, goals, penalty, fouls, and schedule – and recapped complete matches on Instagram. Fans could dive deeper and unlock game insights by simply swiping up to open Google Search.

RESULTS
By using Instagram to bring football fans to the Google Search bar, we scored over 1.3 million daily active users, and a 4% increase in usage intent for the football onebox feature.
We call that a game changer.

Advertising Agency:Toaster, Singapore, Singapore
Executive Creative Director:Vinod Savio
Associate Creative Director:Alvaro Bruch
Copywriter:Benjamin Teo, Yaniga Lertpimonchai
Art Director:Yong Yu Tan
Senior Motion Graphics Designer:Mujib Jamin
Head Of Technology:Oliver Dooley
Senior Account Manager:Vanessa Soh
Account Director:Saufi Salleh
Motion Graphics Designer:Chozan Aung

Outdoor, Print
IKEA

Advertising Agency:Mother, London, UK
Executive Creative Directors:Ana Balarin, Hermeti Balarin
Creative Directors:Thom Whitaker, Danielle Outhwaite-Noel
Art Director:Anthony Montagne, Oli Rimoldi
Copywriter:Anthony Montagne, Oli Rimoldi
Designer:Gina Balfe
Typographer:Gina Balfe
Producer:Bertie Gulliver
Account Director:Lou De Keyzer
Production Director:Giedre Minotaite
Strategy:Scarlett Spence, Imogen Carter
Production Company:The Miss Jones Agency
Photographer:Amy Currell
Stylist:Amy Friend
Model Making:Andy Knight Ltd

Film
Societe de l’assurance automobile du Quebec

Advertising Agency:Lg2, Quebec City, Canada
Creative Director:Luc Du Sault
Art Director:Camille Gagnon
Copywriter:Nicolas Boisvert
Accountant:Alexandra Laverdière, Camille Savard
Director:Olivier Labonté Lemoyne, BLVD
Producer:Ariane Rondeau, BLVD
DoP:Mathieu Élie, Yan Clément
Post Production:BLVD
Sound Engineer:Olivier Rivard

Direct Marketing
El Universo

Reading helps to preserve the cognitive functions of people with Alzheimer’s, that is why Diario El Universo decided to investigate and collect the most valuable memories of one of its oldest subscribers who suffers from this disease and turn them into news.

For a month, Dora received her Diario El Universo with a page completely dedicated to her life. We made her own story part of her Alzheimer’s treatment.

Advertising Agency:Paradais DDB, Guayaquil, Ecuador
Productora:Filmeikers
Casa de Audio:Alto Estudio
Cliente:Melissa Uscocovich, Jennifer Icaza
Dgc:Agustin Febres-Cordero
Dpe:Ricardo Medina
Director Creativo:Tyto Garces
Creativo:José Reinoso, Roberto Concha, José Serrano
Director De Arte:Jonathan Muñoz, Christian Contreras
Diseñador:Juan Sebastián Riaño, Richard Montenegro
Ejecutiva De Cuentas:Viviana Auricchio, Antonella Olivo, Gabriela Vaca

Integrated
ROM

Advertising Agency:MRM//McCann Romania

Film
Women Moving Millions

The collage-style mixed media piece fuses powerful images of female activism including revered activists such as Gloria Steinem with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives. The fast paced montage lays out the fact that only 1.6 percent of funds raised go to organizations and causes benefitting women and girls, despite prevalent need in many areas of female-oriented causes, inspiring donors to ‘Give Bold to #GetEqual.’ The piece was launched at the Women’s Moving Millions annual summit on September 10, 2020, kicking off the two-day virtual event on the theme “The Power of Us” with a bold commitment towards women’s equality and closing the funding gap.

Advertising Agency:Hive
Design & Animation:Lobo

Print
McDonald’s

When gamers play a game they spend hours immersed in this world. So much so that taking a break and going out to get food can seem impossible. So, McDonald’s created their first ever campaign strictly for gamers to promote their McDelivery service. Showing gamers that with McDelivery they’re Never AFK (Away From Keyboard). The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home.

Advertising Agency:Ddb, Prague, Czech Republic
Creative Lead:Darko Silajdži?
Chief Creative Officer:Radouane Hadj Moussa
Creative Director:Gert Laubscher
Copywriter:Simona Luteránová
Art Director:Chloé Vomscheid
Illustrator:Tomas Muller
Business Director:Nikola Bochová
Account Manager:Jakub Škabrada

Film
Citroën

Advertising Agency:BETC, Paris, France

Integrated
Ouigo

Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling all over France by high-speed train at discount prices. More than just passenger transport, OUIGO is a state of mind, a smart version of mobility.

This past July, OUIGO inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of “smart travel” in France at high speed and low costs.

Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-Francois Sacco
Executive Creative Directors:Gilles Fichteberg, Jean-Francois Sacco
Creative Directors:Julien Saurin, Nicolas Gadesaude
Copywriters:Sebastien Mertens William Verdel
Art Directors:Sébastien Mertens, William Verdel
Managing Director:Delphine Drutel
Client Director:Camille Passot
Account Manager:Ilana Descourtieux
Social Media Strategist:Cassandre Geron
Head Of Tv Production:Elodie Jonquille
Communications Director:Lauren Weber
Production:Partizan, Stan Bertin
Director:Djawid Hakimyar
DoP:Simon Drescher
Dir Prod:Maxime Gallet
Post Production:Royal Post, Buf
Sound Production:Schmooze

IPG media agency network Mediahub is growing with the addition of Minneapolis-based media agency CompassPoint. Also part of the IPG family, CompassPoint will move from McCann WorldGroup to Mediahub through the remainder of 2020. With the completion of the transition, Mediahub’s new combined billings will be over $2 billion, and it will have over 550…