Aug
05
Maharashtra State Commission For Women Domestic Violence: Unmute The Abuse
Posted in: UncategorizedPrint, Online
Maharashtra State Commission For Women
Advertising Agency:Makani Creatives, Mumbai, India
Aug
05
Apple: A climate change promise from Apple
Posted in: Uncategorized
Film
Apple
‘Apple is carbon neutral. But that’s not enough.
We reached that goal in April 2020, and we’re certainly proud that our facilities, corporate emissions, and corporate travel don’t contribute carbon to the planet. We use 100 percent renewable electricity, and we’ve invested in the restoration of forests, wetlands, and grasslands to remove carbon naturally.
However, all of this is just a starting point. We have an entirely different goal in mind. It’s kind of an audacious plan. By 2030 our whole carbon footprint — from manufacturing to transportation to end-of-life material recovery — will be nonexistent. All of Apple will be 100 percent carbon neutral. To do that, we’ll be using renewable energy and recycled materials throughout our supply chain. We’ll be restoring natural ecosystems around the world. And we’ll reuse as much as we can.
While designing the world’s most innovative products, we’re also designing a sustainable manufacturing process.
To really get to carbon zero while making products people all over the world love — a lot of people might say that’s impossible. We say it won’t be. Keep an eye on us and see.’
Advertising Agency:TBWAMedia Arts Lab, USA
Aug
05
Burger King: Virtual Homecoming
Posted in: Uncategorized
Online
Burger King
During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn’t seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.
Advertising Agency:Wolf BCPP, Santiago, Chile
CCO:Gonzalo Baez
Creative Director:Nicolás Pérez.
Account Director:Dolores Pera.
Art Director:Cristián Mugarra
Copywriter:Hernán Irarrázaval
Account Executive:Valentina Quiroz.
Aug
05
Castro Fashion: Not a Safari Campaign
Posted in: Uncategorized
Film
Castro Fashion
Castro is the leading fast fashion brand in Israel, popular country wide. As a local brand it is historically known for its breakthrough campaigns with iconic ads and videos. This year, in order to launch our “Safari” line that was inspired by African culture and safari themes, we’ve created NOT A SAFARI CAMPAIGN.
Advertising Agency:Acw Grey, Tel Aviv, Israel
Castro CMO:Mor Pesso Eblagon
Brand Manager:Merav Banit
Chief Creative Officer:Tal Riven
Creative Director:Ida Markovitz, Yafit Mizrachi
Svp Account Director:Elad Hermel
Client Supervisor:Michal Itzhaki
Account Manager:Maya Adiv
Head Of Production:Gal Yaakov
Producer:Liat Levi
Presenter:Rotem Sela
Actor:Jonathan Mergui, Reef Neeman
Camera:Roman Herten
Music:Omri Angel, Ann Strichman
Song:Jonathan Mergui, Jonny Goldstein, Talisman, Asor
Israeli Production Company:Mialma
Executive Producer:Liora York Neeman, Aya Hecht
Production Coordinator:Gony Libbrecht
Art Director:Michael Sasson
Director:Roy Kafri
Representation:Roy Hollander
Assistant Director:Shabtai Itzhak
Sound:Soundhouse
Hair design:Liraz Agam
Makeup:Asaf Baavo
Dressing:Reuven cohen, Maya Leibovitz
Post Producer:Tamar Wilf Lazmi
Vfx:Itai Shif, Ori Morag, Gravity
Sampling:Omer Leshem
Local Production Company:Blue Sky
Aug
05
Extra Gum: Real Friend Request
Posted in: Uncategorized
Film
Extra Gum
Sometimes the smallest gestures can be the most refreshing.
Advertising Agency:Energy Bbdo, Chicago, USA
Aug
05
Xylem and Manchester City The end of football
Posted in: Uncategorized
Film
Xylem
The year is 2045. Phil Foden is our manager and we’re facing our toughest opponent yet – drought.
This film was made before coronavirus halted football, but what the pandemic has shown us, is how fragile our world really is. So now more than ever, let’s protect our future by taking simple steps to use water more sustainably.
Advertising Agency:Brave, United Kingdom
Aug
05
Innocence In Danger: Bring Child Abuse to Light
Posted in: UncategorizedOnline
Innocence In Danger
About one Million children are sexually abused in Germany alone according to WHO. It happens in all areas of our society and probably in a family near you. Only if we look closer, can we bring those cases to light.
Advertising Agency:glow, Berlin, Germany
Aug
05
Super Bonder: Can’t fix
Posted in: UncategorizedPrint
Super Bonder
We can’t fix this. For everything else: Super Bonder.
Advertising Agency:ESPM-Sul, Porto Alegre, Brazil
Art Director:Rafael Brum
Copywriter:João Quadros
Aug
05
Brands ponder TikTok's future, and Publicis axes exec over cringey tweets: Wednesday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.
TikTok’s acquisition dance craze
Ad Age looks at the possible ramifications of a Microsoft purchase of TikTok, and finds that plenty of brands would welcome the stability of a U.S. owner. President Donald Trump has been applying serious pressure to ByteDance, the Chinese company that owns TikTok, to relinquish its U.S. holdings.
Meanwhile, U.S. brands are already feeling out rival apps like Triller, to see if it could have similar appeal with Gen Z audiences, Ad Age reports. “Brands that are on TikTok’s platform are calling their marketing teams to get status reports on whether ad campaigns are still good to go,” Ad Age writes. “Also, Brands and video creators are looking for new outlets just in case the ban happens.”
• Ad Age’s Adrianne Pasquarelli looks at a litany of brands—Old Navy, Eddie Bauer and PacSun—that are running TikTok campaigns for back-to-school marketing. Eddie Bauer, which is trying TikTok ads after boycotting Facebook, says it has “no concerns” about a ban, yet.
• ByteDance is getting pushback in China about potentially giving up its U.S. holdings, with people worried the company is caving to Washington, Reuters reports.
• There could still be other suitors out there, too, although it looks that Apple is not among them, Axios reports.
• The Wall Street Journal reports on some of the competing apps that are attracting skittish TikTok stars.
Aug
05
Onlia: Sand-Circles and Sculptures
Posted in: UncategorizedIntegrated
Onlia
Onlia, provider of digital home and auto insurance, in partnership with DDB Canada created a mass display of sand-circles and sculptures as a visual reminder for beach-goers to follow proper safety precautions and social distancing measures amid COVID-19.
Advertising Agency:DDB, Toronto, Canada
Aug
05
Samsung: UnstoppAble Dance
Posted in: UncategorizedOnline
Samsung
Samsung partnered with Associação Salvador, a portuguese NGO for the disabled, to create a TikTok dance to be danced on a wheelchair. Everyone can join the dance with a common chair and upload their videos on tiktok. The campaign is a fundraising for the association and is part of the GalaxyA global platform #AwesomeIsForEveryone.
Advertising Agency:Uzina, Lisbon, Portugal
Aug
05
Nike: You Can't Stop Us
Posted in: Uncategorized
Film
Nike
Just as you can’t stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Sport unites us. Strengthens us. Keeps us pushing ahead. No matter what, we will always come back stronger, together.
Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
Advertising Agency:W+K Portland, USA
Aug
05
Bimbo: Dish vs sandwich
Posted in: Uncategorized
Bimbo wants all children to be well nourished and for this to happen they must eat all their food. However, vegetables are not the favorite food of the little ones. In order to resolve this tension and demonstrate that everything is richer between two breads, we did an experiment in which we served two dishes to the children, in the first presentation a healthy dish and in the second a sandwich with the same ingredients from the previous dish . The conclusion of the experiment was that children prefer sandwich.
Aug
05
Tupperware: #StayHome
Posted in: Uncategorized
Just as we are safe and protected indoors, food is better preserved inside Tupperware.
Aug
05
Penguin: Readable Maps
Posted in: Uncategorized
Readable Maps is an initiative of Penguin, in collaboration with Google maps, for stories to take you into places and places to take you into stories. By searching a place, this new service finds books whose stories take place in it. But also possible to search for books and discover all the scenarios related to it. Readable Maps proposes a new way to acquire books, bridging fictional and real worlds.
Aug
05
British American Tobacco Italia / Marevivo Onlus: Small actions, big crimes
Posted in: Uncategorized
With this national campaign Marevivo, in close collaboration with BAT Italia, wanted to inaugurate the 2020 summer season. A message of awareness addressed to all, smokers and not, because the sea is full of micro plastics that end up in the stomach of marine animals and consequently in ours. Cigarette butts are not biodegradable; they remain in the environment forever and become evermore fragmented and harmful. Did you know? Not to mention the hundreds of toxic substances released, both in water and in the soil, which make life difficult or even impossible for everyone. Realising how dangerous small gestures are and how much damage they cause to small and large ecosystems is an urgent matter. We need a direct and bluntly language that pushes the target to change, NOW! Ignorance and misinformation on these issues cannot and must not be more tolerated. No more hiding behind a “I didn’t know” or “There are no baskets” or “They all do”. From now on, those who abandon cigarette butts or small waste will be responsible for major crimes against the environment. The campaign has been entirely structured for the “onlife”, the dimension between offline and online, integrating worlds, activities, tools and platforms. The QR-CODE reported on all materials is the portal that allows the public to travel between these dimensions and spread this message as far as possible.
Aug
05
Spotify / Pepsi: Eat this playlist
Posted in: Uncategorized
This summer Spotify finally launched in Ukraine. We welcomed it with delicious playlists from Pepsi. You could get a recipe of traditional Ukrainian cuisine by reading each track-by-track listing. This approach combined Pepsi’s music background and their strategy of getting the food territory. Series of posters include musical dumplings, galushki, and famous Kyiv cutlet so while quarantine has made it difficult to taste Ukrainian cuisine, you can still listen to it.
Aug
05
Samsung: UnstoppAble Dance
Posted in: Uncategorized
Samsung partnered with Associação Salvador, a portuguese NGO for the disabled, to create a TikTok dance to be danced on a wheelchair. Everyone can join the dance with a common chair and upload their videos on tiktok. The campaign is a fundraising for the association and is part of the GalaxyA global platform #AwesomeIsForEveryone.
Aug
05
Netflix: Flixtrust
Posted in: Uncategorized
Netflix cheating, the act of watching a show ahead of your partner, is on the rise. Flixtrust bring trust back to the Netflix viewing experience and relationships globally.
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