Hasta La Creative!

The state’s attorney general can choose to charge companies that fail to comply with the California Consumer Privacy Protection Act retroactively to Jan. 1, when the law took effect. 

An author, literary agent, marketer, publicist, editors and booksellers talk about how race affects their careers — and the books you read.

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Peta

Many say this had never happened. But we believe this had happened since long time ago, centuries, decades, years. The global lockdown we humans experience now it’s so common for the animals, that we might not see it in a daily basis. Let’s show the world how we look in this confinement and how similar it is to the way animals look when in captivity.

Advertising Agency:Archer Troy, Mexico
Vp Creative:Mike Arciniega
General Creative Director:Abraham Quintana, Carlos Fernandez Oxte
Art Director:Mauricio Sánchez “Micho”
Copy Director:Fabiola Salazar
Copywriter:Fabiola Salazar
Art:Mauricio Sánchez “Micho”
Account Director:Mariana Torrijos
Account:Samantha Ayala
Production:Martin Hernandez, Emmanuel García

Online
Budweiser

Another month of quarantine and the desire to go to your favorite bar and catch up with friends only grows stronger. Still confined, wouldn’t it be possible to get everyone together virtually to enjoy a close-up experience? To reconnect consumers with their favorite bars, Budweiser launches this week in Brazil the platform My Bar. It allows people to go back to their favorite bar or restaurant and meet with friends to bridge the distance, albeit virtually. Besides bringing entertainment to consumers’ homes, My Bar is an opportunity to help bars and restaurants that are still closed because of the pandemic to have another sales channel. The virtual platform, created by ad agency Africa can be visited at www.budweiser.com.br/mybar in a very uncomplicated way, using smartphones or computers. In it, the person can choose among the registered establishments their favorite bar or restaurant and have the chance of experiencing being there. “Everything was envisioned and produced very carefully so that the setting was very much like the actual bar or restaurant and the consumer can feel as if actually there, sharing a table with friends. Now that people need to stay at home, we want to provide a new way of entertainment and bring them close to the places they like”, says Carolina Gargione, Budweiser’s Marketing Manager. More than bridging the distance to their favorite bar or restaurant that hasn’t been visited for months, the platform allows consumers to get together with friends and also order a cold beer together with an appetizer or a snack. My Bar will offer consumers several attractions they can enjoy at their favorite registered establishments. Budweiser will communicate through social media what will be happening at the different bars/restaurants such as live streams, music festivals, cooking lessons, sports tips, etc. Burguer Joint, Hoops Park, Jonnie Wash and Picco have already opened their virtual doors in My Bar. The platform is still available for other establishments that wish to register. Agency:

Advertising Agency:Africa, São Paulo, Brazil
CCO:Sergio Gordilho
Ecd:Matías Menéndez
Creative Directors:Fernando Marar, Rodrigo Barbosa
Creative Team:Gabriel França, Andrea Souza
Designers:Andrea Souza, Fernando Marar
Client Services:Carolina Boccia, Heloisa Pupim, Francine Pellacani, Karen Pardo, Mariana Marcao
Media:Rodrigo Famelli, Tony Arbex, Bruna Morano, Leonardo Araujo, Fabio Vannucci
Planning:Aldo Pini, Wes Gagliano
Digital Strategy:Alexandre Dourado
Technology:Fabio Palma, Valerio Oliveira, Leandro Gomes
Website Production:: The 9 Level
Website producers:Eric Cintra, Angelo Lages, Gabriel Lima, Caio Vertematti
3D Illustration:Gabinete.Co
Client Approval:Bruna Buas, Rodrigo Paolucci, Alice Alcântara, Carolina Caracas Gargione, Daniel Mallaco

Print
La Morena

We seek to communicate the sensory attributes of “La Morena” peppers, but in a different way, with a graphic style and a new tone for the brand and for the category in general.

Advertising Agency:Birth Group, Puebla, Mexico
Creative General Director:Raúl Lizaola
Creative Directors:Jesus Fernandez, Angel Sánchez
Art Director:Rodrigo Aguilar
Ceo:Arturo Ortiz

Film
Burger King

Finally, you will be able to go into the BURGER KING® dining rooms and taste your favorite burgers again. But don’t panic, we don’t mess with security!

Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Creative Directors:Louis Audard, Tristan Daltroff
Art Director Assistant:Vincent Tavernier
Head Of Account:Loïc Coelho
Account Executive:Fany Maupou
Head Of Social Media:Julien Scaglione
Consultant of Social Media:Felix Brunot
Pr Communication Manager:Paul Renaudineau
Rights Management:Dee Perryman
Head Of Tv Production:Vanessa Barbel
Tv Production:Benoit Crouet
Production:blacktool
Sound Production:Schmooze
Director:blacktool

Online
Animal Crossing;InterPride

As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series.

The festival is one of the activities supporting Global Pride 2020, which was launched this year on April 1 as a partnership between InterPride, the European Pride Organizers Association and national Pride networks globally in response to the cancellation of Pride events due to COVID-19.

The #GlobalPrideCrossing campaign – conceptualized and created by We Are Social Singapore – will serve as a safe space for people of any gender, orientation, colour or ethnicity who are part of LGBTI+ and ally communities across the world to celebrate. Equally it will provide a platform to empower individuals to learn, express their identity, and connect with others.

Being inclusive and diverse is always at the heart of Global Pride, and the organisers are committed to amplifying Black voices. #GlobalPrideCrossing will support the Black Lives Matter movement in a number of ways, including resharing BLM-related content.

We Are Social Singapore was inspired by the thriving LGBTI+ conversations around Animal Crossing: New Horizons, with around 20,000 LGBTI+ related mentions on Twitter to-date. Already a creative outlet for the LGBTI+ community, #GlobalPrideCrossing aims to use Animal Crossing as a platform to give people the tools to freely express themselves even further, and encourage more people to get involved, particularly those who have never been able to join in a Pride celebration for whatever reason.

Andrew Baker, co-president of InterPride, said: “Pride is an incredibly important moment in the calendar for LGBTI+ people, as it offers the community a chance to freely express their identity in a very public way. However, we all knew that this year’s Pride celebrations were never going to be the same, with communities all over the world still in various stages of lockdown. So when We Are Social Singapore approached us with the idea to create a virtual space, using a platform already popular within the LGBTI+ community, where people could safely come together to express and celebrate their identities – we jumped at the chance.”

Those who are keen to find out more can visit #GlobalPrideCrossing Twitter page [LINK] or Global Pride’s Facebook [LINK], Twitter [LINK] and Instagram [LINK] pages, where a film, social content and other essential information will be available. These assets will also be supported by more than 250 partners worldwide.

In the two weeks post-launch, Animal Crossing players will be provided inspiration to host their own Pride parades, through the specially-built Pride island – created by the studio Swipe Back – which showcases activities such as a rainbow march, a message board, a hall of fame, a club and a catwalk, as well as a range of Pride-friendly clothing options that can be worn in the game.

On Pride day itself, June 27, influential Twitch creators from around the world will livestream their Animal Crossing game session and host Pride activities on their own island, visit other players’, raise funds through Tiltify – a Twitch fundraising tool – and invite people to watch the Global Pride 24-hour live stream on Global Pride’s website [LINK]. All money raised will go to support the Pride movement and Pride organizations impacted by COVID-19.

Kristine Garina, co-chair of Global Pride and EPOA President added: “We are delighted to have the support of We Are Social and Swipe Back for Global Pride. The LGBTI+ gaming community is enormous and this partnership means we can reach out to even more of our community, to give them the joy of Pride on June 27.”

Christina Chong, managing director of We Are Social Singapore, added: “In a time of isolation, ensuring that LGBTI+ people – a community which is still faced with many barriers to self-expression – have a place to celebrate is crucial. Now, more than ever, feeling a connection to the communities we belong to, and to our own sense of self, is an incredibly important thing for all of us – but especially for those whose identity often means they face prejudice and isolation in their daily lives. We’re incredibly proud to have been able to lend our support to Global Pride and help create this safe, fun space where LGBTI+ people can freely gather and be themselves.”

Advertising Agency:We Are Social Singapore
Managing Director:Christina Chong
Executive Creative Director:Craig Howie
Creative Director:Ian Jahng, Max Vedel, Swipe Back, Nikhil Roy
Innovation Director:Arnaud Robin
Senior Art Director:Alessio Laudato
Copywriter:Jeremy Lim
Head Of Copy:Boone Wong
Art Director:Benn Tan, Lucile Araud
Head Of Video Production:Erasmus Ess William
Senior Media Artist:YouQuan Fu
Motion Graphics Artist:Ernie Sulastri
Producer:Clio Goh, Fabrice Starzinskas
Planning Director:Werner Lucksch
Strategist:Melantha Tan
Associate Account Director:Benjamin Oi
Senior Account Executive:Denicia Lew
Account Management Intern:Javern Chua
CoPresident:Andrew Baker, InterPride
Communications Director:Steve Taylor, European Pride Organisers Association (EPOA)

Online
Fanta

Advertising Agency:Ogilvy, São Paulo, Brazil