TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at digital media consultancy Varick. Hawkins, who…

Facebook NPE Team Goes Back to ‘the Early Interwebz’ with E.gg

Facebook NPE Team director of product management Jason Toff was an interesting choice to introduce its newest experimental application, E.gg, given his strong video background. Toff unveiled iOS app E.gg in a series of tweets, calling it “an experimental new platform for weird and wonderful expressions of who you are and what you love.” New!…

Watch the newest commercials on TV from Burger King, Wells Fargo, Skechers and more

Wells Fargo calls 2020 “the year of the unthinkable.”

 

The 4A's praises defeat of D.C. Council's 3 percent tax on advertising and the sale of personal information

The fight is not over though, as the organization’s Alison Pepper says she expects other states facing worsening budget deficits to introduce similar tax bills.

Misleading Virus Video, Pushed by the Trumps, Spreads Online

Social media companies took down the video with hours. But by then, it had already been viewed tens of millions of times.

Universal’s Theatrical Releases Will Quickly Be Available in Homes

The studio agreed to a deal with AMC, the world’s biggest theater chain, to shorten the exclusive window for new movies to 17 days from 90, likely changing the way Hollywood does business.

Nos EUA, filmes da Universal vão poder estrear no streaming no mesmo mês de lançamento nos cinemas

A Universal Pictures e a rede de cinemas AMC Theaters anunciaram nesta terça-feira (28) um acordo que vai permitir ao estúdio lançar seus filmes no streaming nos EUA a partir da terceira semana posterior à estreia nos cinemas. O negócio é histórico e promete mudar para sempre a indústria do cinema estadunidense, dado que até …

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Amazon, Apple, Jeep, P&G and Sandy Hook Promise nab 2020 Outstanding Commercial Emmy nominations

Two Super Bowl spots, two statement-making ads and one feat of in-camera magic made the mix.

P&G strikes upfront ad deals directly with TV networks

The packaged goods giant is one of a handful of marketers bypassing their agencies to commit ad dollars in this year’s upfronts.

Juice WRLD Repeats at No. 1 as Taylor Swift Preps for a Big Debut

The posthumous collection “Legends Never Die” spent a second week at the top of the Billboard album chart, but “Folklore” is set to unseat it.

Reese Schonfeld, a Founder of CNN and Food Network, Dies at 88

He joined Ted Turner to create the Cable News Network and oversaw its growth before being fired two years later. Afterward he was critical of how CNN had changed.

Marriott and Hilton Hotels in California Are Using Robots for Room Deliveries

Hilton and Marriott locations across California are taking extra precautions when it comes to staff-to-guest interactions by introducing robots that deliver groceries, wine, towels and even pet treats to customers. Hotel Trio, a Marriott hotel in Healdsburg, Calif., is employing its social distancing robot ambassador, Ros?, which is programmed with the hotel map, embedded with…

Walmart Sees Ecommerce Grow 74% During Pandemic

For Walmart, the world’s largest omnichannel retailer, it has been a dramatic past few months as the chain continues to invest in its digital operations to meet the demands of modern shoppers. As part of its evolution during the pandemic, the retail giant expanded in-demand offerings such as self-checkout screens, pick-up and delivery services, and…

What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey’s eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey’s “Live your best life” motto. It is scheduled for 11 issues this year. It’s not known…

Spotify agora permite que você e mais 4 amigos ouçam a mesma música mesmo distantes um do outro

Faz pouco mais de dois meses que o Spotify introduziu o Group Sessions, uma ferramenta que a princípio foi alardeada como salvação por permitir que até 100 pessoas ouvissem a mesma música ao mesmo tempo. O problema é que a função no fim só serviu como um “party mode” mais básico, pois ela instituía automaticamente …

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Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards. Members of the Television Academy selected five of what they deemed to be the finest commercial films from the past year. Only one will be crowned winner at the awards show…

PetSmart’s First Snapchat AR Lens Turns Reptile Enthusiasts Into Lizards

PetSmart made its Snapchat augmented reality lens debut Tuesday in reptilian fashion. Snap Inc. said PetSmart is the first pet retailer to use AR on Snapchat, and its lens has an educational bent. Snapchatters answer questions about reptiles in a true-or-false test format, and correct answers cause their faces to morph into reptiles. PetSmart/Snap Inc….

Political Satire Is a Third Rail, and JibJab Is Doing Fine Without It

In the not-so-distant past, unabated political humor and satire had a prominent place in American culture. Those in the halls of power understood that it was part and parcel of being a public figure. Today, only a handful of players like SNL, The Daily Show and select late-night talk show hosts veer into political territory…

Projeto brasileiro cria “Super Trunfo Covid” para conscientizar sobre situação da doença no país

No último dia 25/07, o Brasil completou 150 dias lidando com a pandemia de Covid-19, desde o primeiro caso confirmado. Visto que a situação do país é uma das piores em comparação ao resto do mundo, os criativos Bruno Ramalho e Felipe Pires lançam o projeto @SuperTrunfoCovid, um perfil no Instagram com cards informativos dos …

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NHL, Disney Streaming Services Bring Live Look-Ins at Postseason Games to Twitter

The National Hockey League is teaming up with Twitter and Disney Streaming Services to deliver live two-minute look-ins of select games during the 2020 Stanley Cup Qualifiers and Stanley Cup Playoffs to fans in the U.S. Starting Aug. 1, when the NHL once again takes to the ice, and continuing through the first two rounds…