While the Covid-19 pandemic and recession has prompted many businesses to put non-essential projects on hold, close to 70% of executives surveyed in a recent report say the situation hasn’t had an effect on artificial intelligence efforts at their companies. The stat comes from a survey of 347 business leaders across a variety of industries…
This week, Adweek introduced its first-ever award honoring LGBTQ leaders in marketing, brands, media and culture: Adweek Pride Stars. The 15 people chosen for the inaugural Pride Stars honors have different roles in the industry, but each has worked to push forward LGBTQ inclusion, visibility and equality both by being out in the workplace and…
Beauty brand says it will redirect spending to other platforms and independent content creators.
Update could appease brands joining boycott by increasing ability to monitor offensive content.
Mary Jo Laupp, who made a viral TikTok video that disrupted a Trump campaign event, plans to create a “political hype house” to support Joe Biden.
An effort to pressure Facebook to crack down on hate speech and misinformation has prompted dozens of advertisers to say they’ll stop spending on the platform. Here are some of the biggest companies involved.
IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand–there must also be a commitment to protect the communities…
Facebook CEO Mark Zuckerberg is taking a page out of the Twitter handbook, revealing during a Facebook Live video Friday afternoon that the social network will begin labeling content from elected officials that it deems newsworthy, but that would otherwise violate its policies. Zuckerberg explained in a separate post that this occurs “a handful of…
Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that’s unlike traditional media. The IAB concluded its weeklong virtual NewFronts presentation today with a series of discussions on the rise of gaming and esports, and how marketers are approaching the space. “Whether it’s…
Após o quinto episódio da série “Piratas do Caribe” não obter o sucesso esperado, a saga entrou em hiato. A situação ficou ainda pior quando Johnny Depp, o astro da franquia, se envolveu em problemas pessoais decorrentes das acusações de agressão feitas por sua ex-esposa, Amber Heard. Agora, porém, a saga parece estar voltando, mas …
O post Margot Robbie negocia para protagonizar novo “Piratas do Caribe” apareceu primeiro em B9.
Nike is doing a round of layoffs as it pushes to sell more directly to consumers.
H&M wants you to know that “already more than half of our materials are recycled, organic or sustainably sourced.”
The technology world is on the verge of another revolution, as AI and Machine learning has transformed the graphic design industry entirely.
Today, AI is dominating several industries and it’s often linked to the future of technology.
It has been displayed as a way to reconstruct the world to make it a better place to live for humans.
Presently, graphic design has become an integrated part of every industry. However, advancements in technology, the graphic design industry relies more on computers, and artificial intelligence applications.
Whether to create a logo or website design, businesses are now replacing graphic designers with AI applications. While the technology and software firms embrace AIs with open arms, traditional sectors are a bit slow to adopt it.
Artificial intelligence holds great potential for the graphic design industry. However, to make it happen, the myths and hype about it need to be deciphered.
In this post, we are going to see how Artificial Intelligence is changing the graphic design industry.
AI – a friend or foe of the Design Industry?
AI has become a controversial topic for debaters. Presently, there exist two opposite viewpoints about AI.
Researchers and scientists are working continually on the technology effort to discover its impact in the future. Industries such as engineering, sports, entertainment, and graphic design are highly influenced by AI technology development.
With a huge impact on these sectors, AI has started ruling our lives.
However, this is not a horrifying fact for people. What frightens them, particularly graphic designers, is that AI is shaping sectors that were originally considered to be complicated for machine intelligence.
AI has proved that it’s not only executing tasks faster and in a better way but also thinks creatively like a human. AI is becoming a dominant impact on the design industry. And futurists think that soon AI technology will be able to think logically and critically to perform extremely productive and complicated tasks in the near future.
So will this technology surpass human intelligence? Let’s examine the concept in detail.
AI is Not New in the Design Industry.
The simple AI applications have been existing in the market for quite some time. Several websites are providing unique logos by just clicking a button. And people are using it to create a logo for business effortlessly.
These websites offer cheap and quick online logo design services to attract users. They utilize AI software to produce countless logo options based on the visual criteria described by the user.
However, software can’t replace the job of a designer. It can’t provide you the solutions at a human level. The tool can offer you several logos with the variation of Font, style, colors, and symbols regardless of your choice and preferences.
For example, here is the actual logo of Apple
And here are the logos generated using AI
Whereas If you are not happy with the logo created by a designer, you can contact the designer to tweak the design.
Similarly, there are apps like Prisma that can transform an image into an artwork.
These apps are popular in the consumer market, but they haven’t left any mark in the custom branding industry. Design is not just about the look, it’s also a crucial part of how customers perceive your brand.
Cloud Computing & Graphic Design
Cloud computing has many advantages for businesses across industries, including graphic design. Previously, the graphic designers were bound by the restricted power of the processor that runs their local machine.
Today, anyone can utilize the limitless power of cloud computing networks. It speeds up the resource-intense processes and allows a person to create 3D modeling, world-design, and particle rendering.
AI-Powered Design – The Positive Sides
AI is not an enemy of graphic designers. There is a common misconception when discussing the impacts of Artificial Intelligence that people consider it to be a replacement for human jobs.
In reality, according to a report, AI produces just as many job roles as it replaces. AI doesn’t replace graphic designers. If controlled accurately, it enhances a graphic designer’s efficiency, speeds up the art process, resulting in high-quality work.
For example, the combined use of AI and machine learning during 3D modeling allows designers to perform and run thousands of design simulations within an hour. And this helps in reducing the time spent on R&D and allows designers to deliver better work in minimum time.
This proves that AI simply enhances the efficiency of designers.
Impact on the Demand For Designers?
Usually, AI is used to improve the overall design process. However, there are some recent incidents of AI replacing the job of designers completely.
There is a huge impact of AI on the design industry. Website themes are considered as the death of web designers’ job roles. Similarly, the design templates are killing the job roles of graphic designers. The industry is developing differently.
But, designers will adapt to this change. A century ago, pen, paper, and colors used to be the identity of a designer. Now, we have designing tools like illustrator & photoshop. And in the future, we will have AI.
The tools and styles may change, the role of designers will remain inevitable.
Future of Graphic Design
The designing tools have evolved continuously over the years. So, certainly, it’s not appropriate to compare the downfall of designers with emerging design tools.
Rather, we should compare it with the projects needed by the clients. A century ago, designers were requested to create simple hand-painted designs and typing based projects. Today, they require creatives for digital print, web designs, and designs for mobile devices.
So, the growing demands of clients and developing modes of information are shaping the tools and technologies we require; not to limit the job roles of a designer, but to improve it.
With virtual reality becoming very common, in the future, designers will require AI-powered tools, instead of being sacked by them.
What does farming have to do with Nascar racing? More than might appear at first glance. Nutrien Ag Solutions, the retail division of Nutrien that sells fertilizer and seed to farmers, is taking a different approach to its marketing by introducing a docuseries featuring professional Nascar driver Ross Chastain called Two-Track Mind. The series aims…
After promising to “amplify Black voices” on Twitter earlier this month, Wendy’s suddenly went quiet on the social platform for nearly three weeks–then returned on Thursday, June 25, with a slew of commitments and a recurring line: “We have never donated to a presidential candidate.” The fast-food chain is known for its witty Twitter presence…
Advertisers are putting money where their missions are. In the past few days, a handful of brands–beginning with The North Face last week–are withdrawing their media dollars from Facebook, in a boycott over the platform’s policies on removing hurtful posts and misinformation. The “Stop Hate for Profit” campaign was created by the Anti-Defamation League, Color…
A Subway firmou uma parceria com a GL Foods, responsável pelos molhos e condimentos dos restaurantes, para doação de R$ 30 mil convertidos em mais de 2 mil sanduíches para o Hospital de Caridade São Vicente de Paulo, em Jundiaí, São Paulo. A parceria entre as duas empresas já existe há alguns anos, não apenas …
O post Subway doa R$ 30 mil em sanduíches para profissionais que atuam no combate à pandemia apareceu primeiro em B9.
Agency and marketing executives recap the week of presentations, buzzwords and industry chatter.
The automaker says it is ‘choosing to stand with people united against hate and racism.’
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
