Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest. Not only did the company rack up sales of…
Argos challenged the nation to learn to #DrumFromHome.
Shamrock Capital, a Los Angeles-based investment firm with approximately $1.9 billion of assets exclusively in the media, entertainment and communications sectors, has reached an agreement with Beringer Capital to acquire Adweek, the leading media and events company serving the brand marketing community. The news was announced today by Jeffrey Litvack, CEO of Adweek, who will…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek Acquired by Shamrock Capital Today starts a new era…
The pandemic caused by COVID-19 has created an unprecedented situation. With almost half of humanity confined at home, uncertainty and concern have grown. But at the same time, confinement has brought out the best in us. Gestures like a hug are highly-priced and the value of the small things is constantly increasing. Solidarity, empathy, commitment or entrepreneurship have grown. The work that companies do and that of each person that is part of them are now more important than ever, and their human values are key to moving forward. This is precisely the core of Bankia’s new digital campaign: “The Human Values Exchange Market ” created by Findasense, a hybrid between a global communication agency and a consultancy for digital transformation and customer experience. With the aim of helping to reduce the level of fear and negativity present in society due to the coronavirus, the financial institution wanted to recognize the importance of people’s actions and values. Through this communication campaign, Bankia shows this “Human Values Exchange Market” that does not measure the economy of a country, but its strength and will power to move forward. On it, human values such as love, solidarity, improvement and liability are trading higher than ever.
The campaign has been launched on Bankia’s digital channels – the corporate website and its social networks – and amplified on different online media. You can consult live the evolution of the Human Values graph, and see how they fluctuate daily by visitng the web https://www.bankia.com/es/mercado-de-valores-humanos. Through the use of active listening tools that analyze all the messages shared daily by users on Social Networks, the graph shows us how necessary values such as love, or responsibility are being exchanged in the market today. Both the creative idea and its execution are the work of Findasense. They also manage all the social networks of the financial institution. Federico Khaski, Global Content Lead, Innovation Leader at Findasense explains that “This idea is a mirror and a quantifier of the absolutely organic reaction that people have had to the COVID-19 crisis. In addition, it aims to bring awareness to how the values that you cannot measure in numbers, but in feelings have grown in society. It is fascinating how we learn fundamental lessons from a non-ideal situation like the current one. I think we realized, in a very short time, that we had forgotten to appreciate all the important values and gestures that we once took for granted. Now that we’re threatened with losing them, they’ve become more relevant than ever.” Maybe it’s time we pay more attention to an Exchange market that is rising: the Human Values Exchange Market. This is the curve we don’t want to flatten. And the only way to achieve it is to do it together.”
As the #circuitbreaker period comes to an end, let’s carry that same spirit forward. Here’s to a fresh start!
Hundreds of thousands of face masks are disposed of around the world every day, and they don’t degrade. If we don’t start to protect our planet today, there will be nothing left to return to.
The Burns Support Group helps burn survivors to manage the psychological impact of their injuries. But without the help of professionals, it’s easy for those affected by severe burns to seek advice from the one person they should never listen to.
Car owners and drivers are less likely to know the fact that freshness of the gasoline is superior to their car’s engine, in terms of better driving performance and its longer lifespan. This is where PT positioned the brand equity as “PT fresh & new” that resonates with the highest quality and freshness in every drop of PT’s gasoline. The key message “PT fresh & new” was consistently communicated for more than four years with success. However, as PT has grown beyond just an energy company and becoming an ecosystem of retail business. The Leo Burnett Group Thailand, as a business partner in charge of PT’s communications, saw an opportunity to bring this strong brand equity to the next level. The film was launch storytelling through a Japanese chef, the real master of freshness who visiting PT’s gas station to prove out the fresh & new full range of products and services. Guaranteed by the master that people will experience the same satisfaction and refresh before hitting back on the road.
‘Age of Experience’ teases, rather than reveals, and gives us a glimpse of the range of innovative everyday tech products about to emerge from the vast Samsung R&D centre in Seoul. The 60” online film shows humans and technology living together in perfect harmony, side by side through the everyday moments of life, intertwining in perfect symbiotic unity. With this film, Samsung is helping us to see how technology can seamlessly integrate into our daily lives, not merely as a tool, but as part of our human experience. “This isn’t a depiction of a cold, techno-laden future. It’s the world we know today with the technology of tomorrow seamlessly embedded in it, and with this film we can visually convey the warmth of human emotions and the optimism that future technology can bring.” said Ruben Goots, Co-Founder & Executive Producer of HAMLET. The Seoul R&D centre is the birthplace of all new Samsung products. Due to the highly protected and confidential status of the new products, the film crew were not permitted to leave the centre to film the products, so a lot of the film was shot in the R&D centre. The products featured are: Bot Air Purifier, Modular TV, Bespoke refrigerator, Fold handheld device and Digital Cockpit for cars.
The story of Shim Suk-hee; the gold medalist speed skater and national icon whose bravery in confronting her experience with systematic physical, sexual and mental abuse within 2019 South Korean sport triggered a widespread movement which forever changed legislation and discourse around the subject. Crowns & Owls Directors “We were extremely fortunate to have been given amazing freedom to explore how to best convey this story which carries so much weight and importance. We developed an idea of setting the piece inside an ominous concrete tunnel, where Shim starts her journey alone, before being joined by the next generation in Korean speed skating, who follow her out of the darkness and into the light. The piece was a big technical challenge, requiring us to build a huge tunnel in one of South Korea’s largest indoor ice rinks and think of innovative ways of capturing the graceful action of the fastest woman on ice. Our amazing set designer and long time collaborator James Hamilton came with us across the world to build us the tunnel we dreamt of, and we worked closely with the incredibly talented DoP Pat Aldinger, who helped us to devise various techniques to capture an ambitious shot list. Technocranes, snoricams, ice rickshaws and two amazing local ice hockey players who learned to be camera operators within two days were just some of the elements we relied on to tell this story. The whole experience was truly incredible, and we feel so privileged to have been given the opportunity and the trust to handle this sensitive narrative. We’re so grateful to have had the support of our producer Javier Alejandro at Noir Productions, who did the unthinkable by making this entire film happen.
Ramadan arrived this year in unexpected conditions due to COVID-19 and the lockdown all over our beloved Egypt, so that’s why GLC Paints took the initiative to send the spiritual and the artistic vibes of the prayers in mosques that we all missed these days through an art collage of the most famous types of Islamic art and highlighting the mosques that inspired us through our social media platforms.
To promote the lesser-known but must-visit destination of puerto Plata for our client the Ministry of Tourism of Dominican Republic, we created a fun and immersive activation that traveled to DR’s key markets in the US: Miami, New York, Boston and Chicago.
A free, mobile, immersive pop-up social media museum about Puerto Plata (airport code POP).
To give the CNIB a more inclusive brand identity, we created one that’s not designed to be seen.
It’s been months since everything that happens in the world seems like we were living a long episode of Black Mirror. In Netflix, the 5th is the last season you can watch. The 6th is happening in the real world.
In a sign of partisan divide, his monologue came as Anderson Cooper of CNN criticized Mr. Trump for calling protesters “thugs.”
The post, from Representative Matt Gaetz, a Florida Republican, had likened protesters to terrorists and called for them to be hunted down.
Some of 2020’s most viral political ads have come from a liberal organization called MeidasTouch, and if you’d never heard of the group before the past few weeks, there’s a good reason: they didn’t exist yet. Created in quarantine by three brothers originally from Long Island, MeidasTouch is technically a liberal PAC but in practice…
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