Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Creative 100: Adweek Celebrates the Most Inspiring Minds in…
Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they’ve ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that capture our behavior and provide analytics to websites…
(TrendHunter.com) The June 2020 world trends explore a new way of living and adapting to the new normal to live through the threat of COVID-19 and what is to follow after. Many brands are catering to an altered way…
As protests around racism and police brutality continue around the world, brands are evaluating where they can make a difference. As protesters challenge institutions on how they are addressing race, advocates are looking toward brands as a place to help drive society forward. From donations to public statements, corporations have entered the conversation about race,…
(TrendHunter.com) The June 2020 heath trends highlight new innovations in technology, fitness and design, many of which are focused on sanitization, safe distancing, and overall wellness.
The Hope C+ UV LED…
Leaders of the agency world used to be seen as names on doors, authors of books and fonts of quippy, quotable wisdom. Today’s best leaders, however, can be found operating at the ground level each day, leading by listening so they can stay in tune with the needs of their teams, their clients and the…
Every year, we survey the landscape of innovators in media, marketing and culture as we put together our annual Creative 100 list. And every year, we’re humbled and inspired by the creativity, fresh ideas and bracing insights these people surface. This year, the Creative 100 takes on extra resonance. At a time when so much…
What are the limits of branded content? Don’t ask this year’s honorees. With a sharp focus on delivering entertainment and meaning, plus a deep knowledge of both their audience and their brands, these innovators expanded the boundaries of branded content–much to the delight of consumers. Caio Giannella and Diego Oliveira associate creative directors, Apple Thinking…
Let’s face it: There’s a lot of great content out there. So much to hear, watch and read. If you’re in media, how do you make your content stand out? These 11 innovators are showing how. Dave Jorgenson TikTok creator and video producer, The Washington Post What he does: Jorgenson’s role is nestled among the…
Creativity, long divided by the agency world into the binary disciplines of art and copy, is today a blurred amalgam of technology, timing, strategy, calculated risk and social responsibility–all brought together by a meticulous commitment to craft. Each day, marketers find themselves surrounded by an infinite landscape of media options, and the creatives below have…
Up until a few weeks ago, the 2020 election was going to be all about populism and its widespread influence on consumers’ attitudes and behaviors, from the ballot box to the supermarket. Then, of course, Covid-19 swept across the world. Before the crisis, it seemed as if the days of ruling from up high were…
When it comes to famous people, some of them use their visibility to effect change, others to make us think and still others to make us dance, while some just want to make make us feel good. Which kind of famous people did we pick for our Creative 100 list? All of them. Dolly Parton…
One of last year’s best new series was Ramy, which creator/star Ramy Youssef based on his life as part of an Arab-Muslim family living in New Jersey. While Ramy was a critical success, the Hulu comedy–which is TV’s first scripted show to center on a Muslim-American family–didn’t really break through until January’s Golden Globes. That…
The first half of 2020 will be remembered by history as a time that not only tested the world, but also brought it together more closely than any other event in a generation. For international creative leaders, who’ve traditionally faced starkly different obstacles in each of their markets, the Covid-19 pandemic has created a consistent…
When one thinks of directors in this industry, the first default is to look for the big, expansive brand work that captures the imagination of consumers and drives culture. The next thought is: Super Bowl. Yes, there are Super Bowl ads in this year’s Creative 100. But there are also films addressing race and content…
Staff members’ demands helped end the tenure of James Bennet as Opinion editor of The New York Times. And they are generating tension at The Washington Post. Part of the story starts in Ferguson, Mo.
Nina Lavezzo-Stecopoulos, the co-executive editor of The Little Hawk school newspaper in Iowa, won a Robert F. Kennedy human rights award for her work.
“Last week we saw a significant breakdown in our editing processes, not the first we’ve experienced in recent years,” said A. G. Sulzberger, the publisher.
Whoopi Goldberg has teamed up with Extinction Rebellion in a beautiful new animation set in the future, entitled ‘The Gigantic Change’. The film, released as part of World Environment Day, looks back from 2050 to show how people came together to save the world from the climate and ecological crisis.
(TrendHunter.com) The June 2020 tech trends highlight the latest innovations concerning interactive live streaming, connected workout gear, gaming, sound, and much more.
To assist with the distribution of…
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