During isolation, some of us may have been drinking more. That’s not healthy for anyone, but especially not for the kids who’ve been watching. While it’s important for adults to find ways of unwinding and staying connected to friends, it’s also important to be aware of just how much we influence those around us.
Like most adult consumers, Matthew Herman has shopped the aisles of personal-care products for years. And like any other male consumer, he’d naturally find himself looking at shampoos and shave creams geared toward men. But there was something about the experience that troubled him–a question, actually: Why do body products for guys nearly always smell…
I once had a client tell me they couldn’t cast a Black woman because their target was an “all-American girl.” I had a client refuse to cast a Black family because they didn’t want to “overcorrect.” I had a client tell me to turn an integrated campaign to help Black business owners into “a coloring…
McDonald’s posted a branded video ad naming seven Black individuals killed over the past several years at the hands of police and gun violence. The corporation also said it would donate to the National Urban League and the NAACP. Are consumers supposed to cheer for this or say they are lovin’ it? Why stop at…
The World’s Tallest Donation Box lit up all 1.2 million lights on #BurjKhalifa to feed those most affected by the global pandemic.
A public awareness campaign for the Government that reduces harm in children and young people spending more time online due to the COVID-19 lockdown. Keep it real online, a campaign that uses humour to show parents and caregivers how to have a chat with young ones about the dangers of the online world.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 600 Black Advertising Professionals Demand Meaningful Action From Leadership in…
We created this campaign to communicate the launch of the drive-in theater.
Students interested in becoming Brand Ambassadors are expected to excel in academics and in society. To properly represent a multinational brand, PMI expects that applicants take on the characteristics of the Marlboro brand and become the person that injects a sense of excitement, adventure, and opportunity into their life and of those around them to create the ultimate college experience. They double major in… STUDYING & FUN. BUSINESS & PLEASURE. MARLBORO & CONSUMERS.
COVID-19 lockdown in New Zealand for a people who are renowned for travel the world over, was like torture. After about 5 million zoom calls, it was announced by our Prime Minister the Rt Hon Jacinda Ardern, that we were days from level 1. So RUN and Visit Ruapehu wanted to create a poignant tactical campaign centered around the ever present Zoom call and how we plan to literally escape it.
On World Oceans day, Dutch social enterprise Dopper released a film and mini-documentary series featuring individual wavemakers from around the globe, illustrating the power of individual change in the fight to save our oceans. The film and documentaries are part of the launch of a global movement, called the Dopper Wave, which urges organisations, companies, events and individuals to collectively pledge to ban single-use plastic water bottles. A small adjustment in our daily routines with a great impact: clean oceans. The 90-second film features real-life wavemakers from around the world who, with simple, everyday actions, make a difference. From the likes of Lilly Platt, an 11-year old activist living in the Netherlands, Miss Donna-Ray Jones, a Drag Queen Entertainer who gives plastic a second life on stage, Paul Waye, a plogger hailing from the UK and Andre Kendall, an artist from Brooklyn. Everyone in the film pledges to fight the evil that’s called single-use plastic. The film is accompanied by a series of 8 mini-documentaries, celebrating the diverse stories of the trailblazing wavemakers to show how anyone, anywhere can make a change. The Wave is just getting started. And every drop counts. Want to join? Sign the pledge at dopper.com/join-our-wave
By using the power of entertainment to deliver the truth, we tapped into something young people naturally connect to, MUSIC, and transform current events into urban art. We create a new platform for The New York Times where we promote local NYC street music artists to rap the truth, giving them exposure and keeping people informed.
COVID-19 pandemic lockdown worldwide has resulted in a sharp increase in domestic violence. For most of us our home is our temple and safe haven, but for some women it has turned into a prison. The main idea of the video is based on a wordplay — we replaced just one letter and transformed the meaning of our message. In Russian «?? ????» means «not a soul around / there is no one around». And «?? ????» means «don’t strangle». These phrases differ from each other just by one letter and are pronounced exactly the same. In English subtitles we used the following equivalents — «silence» and «no violence» to express the idea. The video message was created for SILSILA — a noncommercial project and a free app working as a panic button. If you have become a victim of domestic abuse — just push the button and cry for help. Your geolocation will be sent to your 10 closest people. The video went viral. Due to large amounts of feedbacks, reposts of opinion leaders, likes and comments: in the first 24 hours over 300,000 people saw it. The most frightening virus is violence. And we can stop it together.
The streaming service said it planned to eventually bring the 1939 film back “with a discussion of its historical context.”
C.P. Group’s corporate mission is to drive Thai society towards real sustainability. One of its urgent tasks is to address the environmental problems that pose a real danger for human lives and the world we live in. In Thailand alone, there are as high as 2 million tons of plastic waste produced every year, causing great loss in the marine ecosystem.
Alexis Ohanian did something last week that was fairly unprecedented in the world of business. He resigned from the board of Reddit, the company he co-founded, so a Black candidate could take his place. Reddit CEO Steve Huffman promised to honor Ohanian’s request and, on Wednesday, the company announced its new board member: Michael Seibel….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
