Depois de colorir a Avenida Paulista com os caminhões de suas marcas e a bandeira símbolo da luta LGBTQIA+, a Ambev volta a movimentar as redes sociais com o manifesto #OrgulhoNãoPara. Lançado ontem, 28/06, no Dia do Orgulho LGBTQIA+, o filme conta com a intervenção urbana como pano de fundo e traz rostos icônicos da …
Conforme o hemisfério norte entra na estação do verão e as primeiras medidas de relaxamento de prevenção contra a pandemia começam a acontecer (algumas com certa razão, outras nem um pouco próximas), a publicidade tenta achar um jeito de fazer as campanhas tradicionais da época de uma forma saudável e que não incentive algum tipo …
O novo recorde de clipe com melhor estreia no YouTube é de mais um grupo de K-pop, dessa vez o Blackpink. O vídeo de “How You Like That” quebrou o recorde de mais visualizações em um único vídeo em 24 horas, batendo 82,4 milhões de visualizações no dia do lançamento (26/06). Só nas primeiras 4 …
The company is giving up some of its best real estate to attract more merchants and more inventory to its platform, a move that takes direct aim at other e-commerce juggernauts such as Amazon.
O anúncio via redes sociais talvez seja, hoje, um dos principais meios para grandes marcas se comunicarem com o público consumidor. Afinal, nenhum outro meio permite segmentação tão específica quanto a de plataformas como o Facebook e o Instagram. Apesar disso, gigantes como Coca-Cola, Diageo, Starbucks e Unilever começaram a divulgar na última semana a …
No começo de junho, Greg Glassman, fundador da CrossFit, viu a empresa perder alguns patrocinadores, incluindo um contrato exclusivo de 10 anos com a Reebok. O motivo foi um comentário racista feito por Greg no Twitter, associando o caso do assassinato de George Floyd à pandemia de Covid-19, e que também levou alguns atletas da …
The Macintosh-launching Super Bowl ad—now widely regarded as a masterpiece—provoked mixed feelings at the time, just like the computer it obliquely promoted.
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Shaquille O’Neal is making his mark on the menu of Papa John’s. His new item–which the restaurant chain has been teasing on its website–is an extra large pepperoni pizza with extra cheese and extra pepperoni. The Shaq-a-Roni, as the brand is calling it, launches today. And for every Shaq-a-Roni purchased, Papa John’s is donating $1…
When the summer month approaches, you may not know whether to put a rug on your horse or not. As per the climate, it is essential that you rug your during cooler months and leave them bare during the hot, summer weather. However, many horse-owners opt for light-weight stable rugs in warmer months for several reasons. Take a look when you should go for these rugs.
When you want to save your animal from creepy-crawlies
Insects can be a serious problem and can lead to various skin diseases and rashes if you fail to protect your horse from them. This is when rugs come in handy! Horse owners often choose cotton tip-stop rugs to protect the stallion from sand flies. This rug covers the body completely, keeping the flies at bay. Additionally, owners also go for fly mesh rugs to keep the larger insects away. This also allows the flow of air.
When you want to protect the stallion’s coat from bleaching
Horse’s hair and mane must be protected to maintain its appearance. Coat bleaching in summer months is very common; hence, the owners opt for light-weight stable rugs to combat this problem. Unfortunately, if you do not protect the hair, it becomes lighter, rougher and duller. A light cotton rug or fly mesh will block the direct heat from reaching the animal’s body and let air flow. Many pick mesh or flat rug as it reflects the heat and aids in keeping the stallions cooler in hot weather. Combo-style rug and neck rug are also brilliant options.
When you want to save your animal from rain
It is not unnatural to experience rain in the summer months. Protecting your horse’s coat in the wet weather can be a real challenge. This is when you should purchase a rain sheet or an unlined canvas to save the animals from rain. Interestingly, these rugs are breathable which make them further comfortable to wear in hot, wet weather. Sometimes, owners put a light stable rug under the rain sheet to prevent the rain from reaching the horse’s body.
It is vital to pick the right kind of rug in the warmer months. By purchasing a light rug, you can make your horse feel more comfortable when he runs all around the field. Remember to maintain a balance between cool and light so that it does not hinder the flow of air. Keep these above-mentioned points in mind whilst getting a rug for your stallion.
Nikhil is a copywriter/ content creator from Bangalore. He’s more an introvert and can appear to be reserved initially. Cycling and photography are two of his interests that’s perused actively. His dog cookie plays a vital role in his life. In short, he’s a proud foodie, avid reader and a person who has a keen interest towards the spiritual side of life.
Why are you into Advertising? I have a strong aversion to routine. The fact that each day in advertising holds something different is the main reason for me to be in this profession.
Did you attend school Communications School or BMM or Literature..? I did my BA in Journalism, and yes Literature was one of the subjects which I studied during the course of my under graduation.
What makes a good writer? It’s been 5 years since I’ve taken up writing as a profession. I will need a few more years of experience to answer this question with absolute confidence. As of now, I personally feel a good writer is one who keeps his/ her/ other writing simple, thoughtful and impactful.
How do winning awards impact careers in creative? As exploring different forms of creativity is the crux of what we do, works that win awards is nothing but the best manifestation of same. So yes, awards have some impact when it comes to a career in the creative industry.
Were there any particular role models for you when you grew up? A lecturer who taught us literature during my under graduation is one person I looked up to. His classes used to often be scheduled after lunch, and disinterest was natural. But the manner in which our lecturer would give life to the works of William Wordsworth or Shakespeare was simply admirable. Which also happened to be my first introduction to the art of storytelling.
Who was the most influential personality on your career in Advertising? The Copybook, Pandemonium and Confessions of an advertising man are a few books that I often go back from time to time. On a more practical note, creative directors under whom I have and continue to work are the most influential personalities when it comes to my career in advertising.
Where do you get your inspiration from? Mostly, I get my inspiration from things that unfold on a daily basis, in simpler terms, people. Apart from which, I truly admire works from The Minimalist. Their ability to simplify any complexity is indeed inspiring.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? I think the last headline of a print ad that grabbed my attention was “Your highness, your SUV is here” – Mahindra Alturas. This was almost a year ago. Sadly, I don’t happen to come across eye-catching advertisements in print anymore. Also given the fact that most of us consume news/ information through digital platforms, print no longer feel enticing when compared to the past.
If there is one thing you could change in your place of work, what would that be? Absolutely nothing I am currently working for a creative studio named Creative Code. The energy, willingness to constantly experiment newer styles, flow of creative process and the people leading the show are just perfect.
Do you think brands who’s advertising wins awards, do well in the market? When I walk up to a store to pick up a beverage, I’d go for a coke. Also, the creative communications of the same brand constantly bags awards across the globe. Similarly, most brands I opt for echo the same. Maybe not all, but a majority of brands that win awards end up faring well in the market.
What advice do you have for aspiring creative professionals? Honestly, I am not in the phase wherein I could offer an advice. But what I can tell based out of my experience is, advertising is a fun place to be!
Who would you like to take out for dinner? Aditi Rao Hydari
What’s on your iPod? Spotify? Long compilation of deep house, psy-chill and lo-fi. Apart from that, Cold Play, Porcupine Tree, Greenday, Verve, REM, and many more.
Mac or PC? PC
Whats your Twitter Handle? Instagram? Not very active on Twitter. Instagram: nikhil_kashyap579
Lions Club ad against Child AbusePSA for International-Nurses-DayAd for Photography DayPSA for Women’s DayCampaign for World Wildlife DayCampaign for World Wildlife DayCampaign for World Wildlife DayZero Wall Sharing
Doritos says it is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards. “Do You Hear Us Now?” is the name of the new 30-second ad created by BET and features artist Luke James, who asks, “You love our music, you love our culture, but do you love…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
I am currently working for a creative studio named Creative Code. The energy, willingness to constantly experiment newer styles, flow of creative process and the people leading the show are just perfect. 
