Martell: Naomang

Meet Naomang: tailor by day, chef by night. Through Chinese director Luo Jian’s cinematograhic mastery, discover Naomang’s midnight canteen, where he experiments blending flavors and spices as an outlet of creative expression after his 9-to-5 day job. Watch as Luo Jian uses visual storytelling to craft a beautiful and thought-provoking portrait of a man who lives audaciously by night.

Video of Naomang by Luo Jian – Presented by Martell

This Agency Created a ‘Callgorithm’ for the World’s Last Blockbuster

Before algorithms for binge-watching, there was a Blockbuster, the one-stop rental shop lined with VHS tapes and DVDs where customers walked (not logged) in for that night’s entertainment. The friendly sales clerks decked out in blue-and-yellow polos made picking a movie easier, unlike the laborious chore that it is now. Then, almost all 9,094 locations…

Instagram: How to Use the Challenge Sticker in Stories

Did you know that Instagram Stories has a Challenge sticker that you can place on photos and videos related to social media challenges like the “Stay at Home Challenge?” When you use this sticker, you can also nominate other Instagram users that you would like to see participate in the challenge. Our guide will show…

Widespread Masklessness: En Masse Virtue Signaling Or Something Less?

When South By Southwest was canceled in March, it got my attention and the attention of the world. For one thing, it had never happened before. Now it’s three months later and the U.S. leads the world in COVID-19 cases and deaths (by a wide margin). Plenty of pundits point to inept leadership in D.C. […]

The post Widespread Masklessness: En Masse Virtue Signaling Or Something Less? appeared first on Adpulp.

WhatsApp estreia no Brasil ferramenta que permite pagamentos no aplicativo

O WhatsApp anunciou nesta segunda (15) o lançamento de uma nova ferramenta que permitirá a realização de pagamentos no aplicativo. Disponibilizada primeiro no Brasil, a função dá aos usuários a possibilidade de fazer transações financeiras para outras contas dentro da plataforma usando o sistema do Facebook Pay – que a empresa declara no anúncio como …

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Campari faz happy hours virtuais em bares famosos para ajudar barmen do Reino Unido

Em mais uma ação para ajudar estabelecimentos que estão fechados desde o início da pandemia de Covid-19, a Campari vai “reabrir” alguns dos lugares considerados como “os melhores bares do mundo”. Durante três finais de semana, a marca promoverá happy hours virtuais a fim de arrecadar dinheiro para ajudar barmen e funcionários de bares restaurantes …

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Nigerian Democracy Day: Our Democracy, a work in progress

Nigerian Democracy Day Print Ad - Our Democracy, a work in progress
Nigerian Democracy Day Print Ad - Our Democracy, a work in progress
Nigerian Democracy Day Print Ad - Our Democracy, a work in progress

Our message as an organization on a day like this is that of hope, strength, and encouragement. These are enduring virtues etched on our Democracy by patriots like Moshood Abiola, Ken Saro-Wiwa, and Abdul Salam Abubakar. Things didn’t get this bad overnight; so, we should also embrace the fact that “all good things take time”; and that includes our Democracy.

Canon: #FirstHugs

Canon Print Ad - #FirstHugs
Canon Print Ad - #FirstHugs
Canon Print Ad - #FirstHugs
Canon Print Ad - #FirstHugs
Canon Print Ad - #FirstHugs

Hugging. It’s an act we always considered normal. Until it wasn’t anymore. For weeks, we couldn’t hug some of our loved ones. Until now. With life in Belgium slowly opening up, the Belgian government announced we can allow up to 10 people in our bubble. And… it’s ok to hug them.

An emotional moment for a lot of people that inspired Happiness to capture these moments in photographic series. The images were made by Belgian photographer and Canon ambassador Lieve Blancquaert. She captured – in a safe environment – the first hugs between loved ones of all kind. Lovers. Friends. Grandmothers and grandchildren. Brothers and sisters. ?

Telia: Real home office kit

Telia Experiential Ad - Real home office kit

As Swedes were starting to get tired of working from home due to covid-19 restrictions we saw that many office workers started to share their feelings about missing the real office and all that comes with it.

So Swedish telco Telia, that recently released a subscription with free surf in Office365 for home office workers, put up a real home office kit for auction.

The kit was complete with an irritating printer, a half full fruit basket, left over coffee bread from the morning staff meeting, a dried-out Whiteboard pencil, a permanent marker that looks like a Whiteboard pencil, an empty stapler and your messy colleague’s old coffee mugs. Basically, all the details to help your home office feel more like the real office.

The home office kit was auctioned on an online local auction site and it had over 13,000 hits. All the money collected from the auction was then donated by Telia to the Swedish NGO Friends.

Diesel: Francesca

DIESEL and Publicis Italy are proud to announce the launch of its new film, titled “Francesca.” Born as male, we follow her transitioning through life, in feats both big and small, as she achieves her dreams. This new campaign realized with the advice of Diversity, an Italian association committed to promoting social inclusion, shows the brand fully supports the freedom to do what makes one happy, and the freedom to 100% live one’s individuality.

The work tackles a real-life tension between identity of gender and identity of faith and an increasingly inclusive (and at times, controversial) approach from Pope Francis. The Christian church still grapples with transgender issues; a research study published by WSJ last year revealed that ‘Catholics remain divided. Progressives say the church has to do more to welcome transgender Catholics, while conservatives stress traditional teaching on sexuality and bioethics’ with the Pope ‘encouraging both goals’. Just last month, the Pope donated money to a transgender parish who were financially struggling due to Coronavirus.

How Pirelli Turned the Staid Old Annual Report Into Future-Focused Marketing

In the crush of news about the coronavirus, recession and racial unrest, comparatively few in the business realm (or anywhere else) are likely to take notice of something as pedestrian as a company’s annual report. Why would they? Securities laws make annual reports mandatory for publicly traded corporations, which is one reason why–unless you’re an…

Brands Will Pay a Steep Price If They Don’t Say Something

For months, the coronavirus pandemic sent shockwaves of fear and uncertainty throughout the consumer landscape. Out of necessity, many people adopted new buying habits and preferences during the lockdown; they gravitated toward ecommerce, curbside pickup and contactless delivery options. Now that the economy is reopening, one question looms large: How many of these temporary buying…

Podcast: How to Take Radical D&I Action in the Advertising Industry

On last week’s episode of Yeah, That’s Probably an Ad, we shared the mic with two Black creatives. This week in conjunction with our sister podcast D&I TBD, we hand the reins to BBDO copywriter Bennett D. Bennett and Periscope strategist Nathan Young as our special co-hosts. They are behind the urgent call to action…

This Brilliantly Simple Search Hack Helps Talent of Color Get Greater Visibility

It’s clear that agencies struggle with finding and recruiting talent of color despite the best of intentions. Longstanding programs like MAIP offer a continuous pipeline of junior talent, yet often, the excuse is that people are hard to find. While that notion is problematic for several reasons, a group of Portland, Ore. creatives may have…

Depois do Whopper, Burger King lança opção à base de plantas de sanduíche de salsicha nos Estados Unidos

Já faz mais de um ano que o Burger King anunciou ao mundo o Impossible Whopper, versão de seu lanche com carne à base de plantas que lideraria uma verdadeira onda “plant based” no mercado de fast food – incluindo grandes marcas como o KFC e o Subway – e no Brasil se converteria no …

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Campari Reopens ‘World’s Best Bars’ for Virtual Happy Hours to Benefit Restaurant Workers

Even before Stanley Tucci made it “internet famous” this spring during lockdown, the Negroni was a popular cocktail at Dante in Manhattan’s Greenwich Village. The century-old watering hole, a well-trafficked nightspot on Macdougal Street during pre-pandemic times, will serve that colorful libation and other Campari-based drinks during a virtual program from the Italian alcohol brand,…

Here’s How Marketers Customize Advertisements Just for You

Say you’re a 36-year-old mom of two busy, juggling work and parenting. It’s seven in the morning on a hot summer day, and you’re drinking coffee on your porch while scrolling through your phone, trying to figure out what to make the kids for breakfast. Suddenly, an ad for a blender paired with a recipe…

Linda Yaccarino Calls for ‘Radical Transformation’ in First Response to ANA Proposal

TV ad sales executives have been publicly quiet since the Association of National Advertisers called for a shift to a calendar year upfront last week as part of what the group deemed “transformative” changes to the media ecosystem. That changed this morning as Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, became the first TV…

Burger King Rolls Out Plant-Based Sausage Breakfast Sandwich Nationwide

Like the Impossible Whopper before it, the Impossible Croissan’wich is going nationwide. After a successful test in five markets, Burger King has rolled out the meat-free version of the breakfast sandwich to its 7,000-plus locations, deepening its partnership with Impossible Foods and expanding the reach of faux sausage. The fast-food giant announced the debut today…

Global Advertising Market Expected to Recover in 2021

The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, but the ad market is expected to recover in 2021. The revised economic fallout from the coronavirus was outlined in the latest ad forecast released today from Magna Global,…