By reintroducing the $5 Footlong sandwich promotion, Subway is hoping to turn back the clock to a time in the chain’s history that is remembered for its sales growth. Franchisees such as Aly Eatery, an operator of Subway restaurants in Nevada that filed for Chapter 11 bankruptcy protection, are certainly in need of the boost….
Hulu executives began planning their 2020 NewFronts event last fall, intending on pulling off another live presentation that has in past years been well-attended and positively received by marketers. That all changed in mid-March, when the Covid-19 pandemic upended plans throughout the industry and caused the NewFronts to shift to a virtual format, and then…
Snap Inc. apologized for a since-removed lens that was intended to commemorate Juneteenth but missed its mark. The lens had the Pan-African flag as a backdrop and prompted Snapchatters to smile, which caused chains to appear and then break. Digital strategist Mark Luckie–who worked at Facebook, Reddit and Twitter in recent years, after journalism roles…
Civil rights groups find new advertising ally, as support for “defund Facebook” campaign gains steam.
In lieu of the week’s typical NewFronts after parties, on June 26 at 2 p.m. Ad Age will bring together marketing and agency leaders who will recap the week of presentations.
The closures will impact 11 stores across Florida, Arizona, North Carolina and South Carolina.
“We need to support video social engagement in one experience, versus people having multiple apps. There’s a big opportunity there.”
Villanelle, the assassin portrayed by Jodie Comer in BBC America’s spy drama Killing Eve, is notorious for her creative approaches to killing targets. But murder via breakfast is a tactic that even she has yet to dream up. BBC Creative, the network’s in-house agency, promoted the release of the show’s third season on U.K. streaming…
A Heineken e a Wickbold anunciaram esta semana uma nova iniciativa que busca ajudar famílias carentes ou em posição vulnerável pela pandemia do coronavírus. A iniciativa “Fornada do Bem” no caso vai usar parte do malte da fabricante de cerveja para produzir 40 toneladas em fatias de pão para consumo do público nestas condições. De …
O post Heineken e Wickbold vão produzir 2 milhões de pães para famílias vulneráveis pela pandemia apareceu primeiro em B9.
Starbucks hypes its S’mores Frappuccino.
Facebook’s new Manage Activity tool allows you to view all of the posts you’ve made on the social network, and then archive or delete posts so that other users can no longer view them. When you archive a post, it will go to a special “Archive” section of your Facebook Activity Log. This allows you…
TikTok created a dedicated page within its application for Juneteenth Friday containing resources about the holiday and Black history, as well as informational and thoughtful videos from creators. A #Juneteenth banner on the app’s Discover page brings up a list of social justice organizations that users can support. TikTok also teamed up with BlkFreedom.org to…
Four Black female YouTube creators filed a class action lawsuit this week against the video platform’s parent company,Google, alleging the company and its algorithms discriminate against Black creators by removing their content without justification. The lawsuit is the latest example of the tensions between YouTube and minority creators, and comes as most major tech companies…
O Tinder anunciou nesta sexta (19) o lançamento do “Conta Mais”, nova ferramenta que na prática introduz uma seção de perguntas aos perfis da plataforma de namoro. A ideia principal é sem dúvida criar mais ganchos para conversas no aplicativo, mas o recurso também chega bem a tempo do mês do orgulho LGBT+, com direito …
O post Em tempo do mês do orgulho LGBT+, Tinder lança seção de trívias apareceu primeiro em B9.
Sandwich will be available only in two-for-$10 deal.
The COVID-19 pandemic has forced some brands to radically change their marketing plans for 2020 (see here for a continually updated blog detailing how brands are reacting to the new normal and here to see how agencies are dealing with the changing ad landscape). More recently, the Black Lives Matter protests that arose due to the recent killings of George Floyd, Breonna Taylor and Ahamud Arbery—and even more in the weeks since activists took the streets to march against racial injustice—have challenged brands and agencies in even more complicated and potentially troubling ways. The uproar, combined with the shockingly violent footage of the crackdowns on peaceful protesters, has forced many in the industry to confront whether their own personal and institutional biases, however unintentional or unconscious, may have contributed to a culture of systemic racism (see here for a regularly updated blog tracking brands’ responses to racial injustice).
Over the past few years, Studio 30, Ad Age’s custom content arm, has created and shared in-depth case studies and trend reports as premium content for Ad Age Insider subscribers (click here to access the Member Content page for the downloadable PDFs). With so much news occurring at such a breakneck pace, we’ve decided to launch a Studio 30 blog tracking how the brands and industry segments we’ve highlighted over the past year are faring during the time of coronavirus and social unrest.
The Justice Department and a nationwide group of state attorneys general have been investigating the company for nearly a year.
“How did those of us in the advertising business create a situation that allows up to 180-day terms?” asks Centro president, who offers a three-point solution.
Sammontana ice cream makes us all feel closer, even if we are far away.
Following unprecedented demand for their locally made masks, Canadian luxury brand Harry Rosen is now surprising deserving Fathers with a limited-edition matching gift set. Each Signature Dress Shirt and Signature Mask is a source of great pride as both are made in Canada by Harry Rosen Inc.
Trinh Tham, CMO at Harry Rosen explains what led to the Father’s Day gift set, “It all started with our swift relief effort to help hospitals during Covid-19, but after an enthusiastic response from our customers, our non-medical face masks are now available online. Father’s Day marks the perfect occasion for us to promote fashion that is both safe and stylish.”
The Harry Rosen Father’s Day initiative, developed by Zulu Alpha Kilo, is a sign of ‘the new normal’ in Canadian culture. Founder and CCO Zak Mroueh adds, “Harry Rosen went to bat for Canadians during the crisis, and we wanted to do something playful for Father’s Day.
The Harry Rosen Father’s Day matching gift set will be promoted across all their social media channels including LinkedIn. Audiences are encouraged to nominate a special Dad and share why he deserves it the most. Winners will receive a Limited-edition matching gift set from the Harry Rosen Signature Collection created exclusively in Canada.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
