In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores instead, a group of design and tech…
Women 25 through 64 and men 65 and up drove conversation about bentonite in May, making it one of Facebook IQ’s Topics to Watch for the month. Conversation about bentonite and associated topics Aztec, clay, diatomaceous earth, Europe, face Fort Benton (Mt.), medicinal clay, mineral, pesticide and Wyoming was up 3.4 times compared with May…
When President Donald Trump announced he would hold a campaign rally in Tulsa, Okla., on June 19, Black Americans and advocates nationwide were aghast. The time and location chosen seemed impossibly bold. A rally on the slavery emancipation holiday Juneteenth? At the site of one of U.S. history’s ugliest racist massacres that left 300 Black…
Coyote Logistics CMO discusses the importance of customer calls, emails and its trend-tracking microsite.
At the corporate level, both Gap and Levi’s have less than 5 percent Black representation.
Twitter responded quickly to accessibility issues that were brought to its attention regarding the test of voice tweets it kicked off earlier this week with a limited number of iOS users. Product lead Kayvon Beykpour said in a tweet, “Really appreciate the feedback we heard from customers on missing accessibility support for our iOS voice…
Como grande parte do comércio, a Apple atualmente vive uma situação de puxa e repuxa quando o tema é suas lojas físicas. Há exatamente um mês, a companhia revelou planos de reabertura gradual dos estabelecimentos nos EUA, chegando a 50 e com todas as precauções depois de um início tímido. Nesta última sexta (19), porém, …
O post Apple volta a fechar parte das lojas nos EUA após novo aumento de casos de coronavírus apareceu primeiro em B9.
Trump’s response to the pandemic has put corporate chiefs in an uncomfortable position, politicizing mask-wearing policies for staffers and customers.
Plus, Venables Bell & Partners’ Will McGinness apologizes for wearing digitized blackface in a 2015 photo, and Ogilvy commits to taking 12 actions to improve diversity and inclusion.
As Tulsa, Okla., prepares for President Trump’s Saturday night campaign rally, Courageous Conversation Global Foundation bought a full-page ad in The Oklahoma Eagle, one of the nation’s oldest Black-owned newspapers. The ad, which reads “Being black is not a crime” in stark white letters on a black background, is intended to “inform and equip people…
Despite its immense historical significance, Juneteenth–the day Union soldiers arrived Galveston, Texas in 1865 and the nation’s last enslaved people were read the Emancipation Proclamation and learned of their freedom–is not a national holiday. A group of Bay Area creatives is working to change that. Earlier this year, Miles Dotson, Quinnton Harris and Brian Watson…
A marca norte-americana de sorvetes Ben & Jerry’s fez uma postagem em suas redes sociais se posicionando sobre a violência policial contra a comunidade negra, assunto que explodiu nos Estados Unidos e no mundo após o assassinato de George Floyd. Em seu Twitter e em seu Instagram, a empresa pediu que o dinheiro investido na …
O post Ben & Jerry’s quer que dinheiro usado na polícia vá para educação, moradia e saúde mental apareceu primeiro em B9.
Continuing a series of ads that poignantly addresses bias, Proctor & Gamble zeroed in on the calculations that LGBTQ people have to make when meeting someone new: Will this person be accepting, or should I conceal part of myself? In the new 60-second spot called “The Pause” from Grey New York, members of the LGBTQ…
Pandora is giving podcast hosts more data on who is listening to their shows as it races with Spotify and Apple for control of the podcasting space. The SiriusXM-owned streaming service will now offer stats like where listeners live, how long they tune in to each episode, and the number of thumbs up and down…
Instagram detailed several content initiatives and other features that are emerging across its platform to mark Juneteenth Friday. On the @instagram account, members of Bronx-based culinary collective Ghetto Gastro will host a Juneteenth cookout with special guests via Instagram Live. An animated short created by the Love Watts artist collective will detail the significance of…
Desde que entrou em guerra com o Instagram após a rede social de Mark Zuckerberg copiar os snaps e transformar em Stories, o Snapchat tem tentado se reinventar para sobreviver. Uma das formas de sobrevivência é a constante criação de filtros interativos, que façam com que os usuários ao menos experimentem a plataforma para terem …
O post Depois de controvérsia, Snapchat tira do ar filtro que quebrava correntes com sorrisos apareceu primeiro em B9.
A Colgate finalmente anunciou que vai revisar as estratégias de venda da Darlie, pasta de dentes com histórico de campanhas racistas e que já chegou até mesmo a utilizar uma imagem de um homem branco fazendo blackface em sua embalagem. A linha é bastante comercializada na China, e é vendida pela empresa como uma “pasta …
O post Colgate vai repensar produto com histórico de marketing racista na Ásia apareceu primeiro em B9.
A Lime se uniu ao cardiologista Mauro Montevecchi para analisar a relação dos transportes com o contágio pela COVID-19, e o resultado é que bicicletas, patinetes e outros transportes menores são a melhor alternativa durante a pandemia. Pequenas viagens, em geral, representam o menor risco de contágio durante a crise mundial causada pelo novo coronavírus. …
O post Relatório da Lime aponta que pequenas viagens trazem menor risco de contaminação do coronavírus apareceu primeiro em B9.
Ad Age at 90 looks back at how carriers used marketing to get passengers back in the air.
The auto market is bouncing back nearly as fast as it fell, making the hope of a V-shaped recovery real.
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