Hasta La Creative!

Desde que teóricos como André Bazin surgiram, qualquer dita crítica de um filme que se proponha a analisar uma obra cinematográfica sem levar em conta sua proposta estética, aliando forma e conteúdo, é não só equivocada como também datada. São 60 anos desde que o mais importante pensador e crítico do cinema, além de criador …

O post “The Last of Us Part II” e a crítica de arte na era dos games apareceu primeiro em B9.

“Recognize the heartbreak, fear and tremendous vulnerability involved in talking about the experience of living in a Black body, especially to a white audience,” says Neon Butterfly founder and CEO Abby Allen.

Vevo wants advertisers to know its music videos are everywhere. The music video platform boasted its wide distribution as a key selling point during today’s virtual IAB NewFronts show, saying its videos reach 148 million viewers in the U.S. every month and hit 26 billion monthly views globally. Most of that viewing is anchored in…

The smiling, submissive visage of Aunt Jemima, a 130-year-old pancake and waffles staple, has long been scrutinized for its controversial depiction of the plump and devoted “Black mammy” minstrel stereotype, inspiring books and academic dissertations on the subject. While Quaker Oats dropped Jemima’s head-wrap in favor of delicate pearls in 1989 (a century after the…

Unlike many of the other companies presenting this week, Facebook did not use its NewFronts slot to pump up new shows for video destinations on its platform like Facebook Watch. Instead, the social network provided examples of creative ways agencies, brands and creators have been using the tools available to them, including Facebook Live and…

The Lincoln Project has been hitting Don Trump hard. But there’s another attack group of former and current Republicans doing damage to Don. Republican Voters Against Trump is amplifying the voices of the millions of Republicans, former Republicans, and conservatives who simply cannot support Donald Trump this November. These people have a great diversity of […]

The post Another Group of Pissed Off Republicans Is Busy Ripping Presidential Flesh appeared first on Adpulp.

Under a new, limited-edition line of cereal called Mashups, Kellogg’s is now selling Frosted Flakes and Froot Loops in a single box. Nearly half of cereal eaters already mix different cereal brands in their bowl, according to survey data from Kellogg’s K-Insiders Consumer Panel–so the company decided to make a product that does it for…

After a day of NewFronts panels in which multiple presenters talked about consumers’ accelerated migration from linear to streaming during the pandemic, the Interactive Advertising Bureau released its annual video ad spend study, which indicates that many buyers are starting to shift some of their broadcast and cable ad spend to connected TV. More than…

Carmakers are incorporating at-home delivery into their sales pitches in an effort to keep car buyers interested, a shift expedited by the Covid-19 pandemic and resulting restrictions keeping customers away from dealerships. While none of this marks a seismic shift in the auto purchase journey, the rise in online car shopping could signal the future…

Media company also introduces shoppable ad technology, podcast network and live opportunities