Moving in fits and starts, the country is slowly reopening its economy. And while that looks different in at least every state–if not every city–what’s consistent is the importance of following local guidelines to ensure the safety of our communities all across the nation. With that in mind, Budweiser created a new 60-second spot that…
Michael Krivicka, a director known for orchestrating viral marketing stunts, is taking his talents to television. The Thinkmodo co-founder and his producing partner, Peter Veverka, have signed a deal to develop TV formats with Lion Television, the All3Media-owned production house behind programs like Cash Cab. The news was first reported by Deadline. The partnership will…
O Banco Central e o Conselho Administrativo de Defesa Econômica (Cade) divulgaram no fim da terça-feira (23) a suspensão do serviço de pagamentos dentro do aplicativo do WhatsApp, pouco mais de uma semana depois da plataforma anunciar a novidade no país. Os dois órgãos reguladores também estabeleceram uma multa diária de 500 mil reais caso …
O post Ferramenta de pagamentos do WhatsApp é suspensa no Brasil pelo Banco Central e Cade apareceu primeiro em B9.
A Ford lançou um comunicado no qual assume o compromisso de se tornar uma empresa neutra em carbono até 2050, e que exigirá esforços da montadora alinhados às metas estabelecidas no Acordo de Paris. Para cumprir o compromisso, a empresa precisa reduzir sua produção de gases poluentes e encontrar maneiras de também diminuir os impactos …
O post Ford promete ser uma empresa neutra em carbono até 2050 apareceu primeiro em B9.
Players and owners finally settled their differences, clearing way for 60-game season.
In the face of seismic shifts, many marketers are wondering what to do next. But while evolution is necessary to some degree, don’t throw the whole rulebook out the window.
Last week’s historic Supreme Court decision that employers may not discriminate based on sexual orientation or gender identity is a victory and it matters. But laws don’t alone make LGBTQ+ people feel safe at work. They didn’t make me feel safe enough to be out from the get-go. During my senior year of college, most…
CMO Greg Revelle details several changes to the chain’s strategy ahead of the back-to-school shopping season.
Print
Nasojet
Advertising Agency:McCann Health, Sao Paulo, Brazil
Film
Babybel
French director Hervé de Crécy (who shared the Best Animated Short Film Oscar for “Logorama” in 2010), teams remotely with the VFX crew at Platige Image to create a massive urban Candyland complete with mini cheese superheroes.
Advertising Agency:Havas Chicago, USA
Media
PornHub
Advertising Agency:Officer & Gentleman, USA
Executive Creative Directors:Javi Iñiguez de Onzoño, Alex Katz
Managing Director:Jose Ortiz
Accounts Director:Mayte Fontán
Account Executive:Alba Domínguez
Creative Supervisors:Juan Aldeanueva, Sergio Sanz
Head Of Art:Juanlu Poza
Senior Art Director:Luis Alvarez
Art Director:Javier Malluguiza
Production Company:Whoisthebaldguy
Director:Michael Krivicka
Executive Producer:Christopher Yoon
Editor:Michael Krivicka
Color:David Castañón
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Paris Agency Rosapark, Led by White Founders, Faces Scrutiny on…
Digital ads will drive consumers to a series of provocative, influential stories from the iconic magazine’s archives.
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The brand repurposed footage from previous Super Bowls for a new spot backed by Queen song.
The Facebook NPE Team unveiled its latest test application, Forecast, an invite-only beta iOS app. Crowdsourced predictions are the driving force behind Forecast, and the app enables members of its community to pose questions about the future, make predictions and discuss the topic. Product lead Rebecca Kossnick said in a blog post that making predictions…
Apple did not outright kill its key mobile advertising tool IDFA this week, meaning a $45 billion subsector of the media industry lives to see another day. But its new consent requirements present a significant hurdle. At its Worldwide Developers Conference Monday, Apple announced a series of privacy updates to its iOS ecosystem that will…
Facebook introduced Limited Data Use, a new tool that helps businesses on its platform comply with the California Consumer Privacy Act. The social network said in a blog post that when a business elects to use the feature, Facebook will process information about people in California as that business’ service provider, meaning that it will…
How can the TV industry modernize its model, standardize practices and accelerate progress?
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