Another conversation-enhancing feature Twitter had been testing via its twttr application was released to the masses this week. Twitter users on iOS and the web will start seeing a new layout for replies to tweets, which includes lines and indentations, making it more obvious who replies were directed to, as well as fitting more of…
Google’s charitable arm, Google.org, said Wednesday that it is doubling up on the $50 million in grants that it earmarked for the global response to Covid-19, bringing its total contribution up to $100 million. Google.org vice president Jacquelline Fuller outlined where the funds have gone and will go in a blog post, adding that Google.org…
Rubicon Project today reported revenues of $36.1 million for the first quarter of 2020 and projected a bleak outlook for the next quarter in its first earnings report since completing its acquisition of Telaria on April 1. Rubicon missed on its first-quarter projections by around $1 million. Telaria’s revenue was $15.1 million, down roughly 20%…
Facebook Connectivity is testing an extension of its Free Basics initiative to provide people with free internet access with its debut of stand-alone mobile web and Android application Discover in Peru. Wireless carriers Bitel, Claro, Entel and Movistar are partners in the test, and product manager Yoav Zeevi said in a blog post that Facebook…
(TrendHunter.com) From quarantine date night bundles to takeout taco bars, the May 2020 food trends showcase how brands are respecting the new era of social distancing while catering the evolving tastes and…
Following the mandated shutdowns due to Covid-19, the auto industry’s spending on television advertising fell between 55% and 70% in late March and April of this year, according to iSpot, a company that tracks national TV ads and correlates digital responses. The shutdown is a direct cause of the sudden decrease: Between March 12 and…
A “groundbreaking” study–a term used by a report’s authors–found that publishers receive only a little more than half (51%) of advertisers’ spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem, which is also shared by their U.S. counterparts. The report, conducted…
Snack cake brand MoonPie is bringing people who are quarantining alone some company, via their Amazon Alexa-enabled devices. MoonPie and ad agency partner Tombras teamed up on MoonPie MoonMate, a virtual roommate via Alexa skill. You’re never alone when you’re alone with MoonPie MoonMate pic.twitter.com/nGf88wszql — MoonPie MoonMate (@MoonPie) May 5, 2020 Among the roommate…
As has been well-documented in memes (and actual research), people are drinking more at home during quarantine. While that might mitigate losses for alcohol brands, it doesn’t do much for their partners in the service industry, or for consumers who are out of work as a result of Covid-19. With that in mind, many brands…
O Facebook divulgou nesta quarta (6) os primeiros 20 nomes de uma nova comissão independente que vai ajudar a companha a avaliar decisões futuras e suas implicações na sociedade global. Nos planos desde novembro de 2018, o comitê funciona como uma espécie de “Suprema Corte” externa da empresa e decidirá que casos julgar a partir …
O post Facebook anuncia primeiros 20 nomes da “Suprema Corte” que vai julgar decisões da companhia apareceu primeiro em B9.
Sempre certeiro em seus anúncios, dessa vez o The New York Times mostra em um vídeo simples que é imprescindível neste momento combater a desinformação sobre a Covid-19. O anúncio de apenas 30 segundos intitulado “The The Truth Is Essential” (“A Verdade é Essencial”) refuta uma série de alegações relacionadas à Covid-19, desde a ideia …
O post Com vídeo simples, The New York Times lembra que a verdade é essencial apareceu primeiro em B9.
For $399, this smartphone hits the high notes: speedy, a great camera and a nice screen. Took long enough, didn’t it?
It’s a sad day when The New York Times has to remind people not to drink bleach, but that’s what it’s come to. The Times released a 30-second ad today titled “The Truth Is Essential” that refutes a series of claims related to Covid-19, including President Trump’s false insinuation that ingesting disinfectants, such as bleach,…
O WhatsApp lança nesta quarta (6) uma nova ação voltada para o Dia das Mães que acontece neste domingo, 10 de maio. Parte da atual campanha “Fica Só Entre Vocês” da plataforma, o comercial busca celebrar a data reforçando a manutenção pelo app da conexão entre mães e filhos durante a atual pandemia do coronavírus. …
O post Comercial de Dia das Mães do WhatsApp destaca amor maternal em tempos de distanciamento social apareceu primeiro em B9.
O novo anúncio da Heineken mostra como realmente acontecem grande parte dos encontros virtuais com os amigos em épocas de isolamento social, situação que tem sido um tanto romantizada por outros anúncios. Na campanha “Connections”, a cerveja ressalta as armadilhas da interação online, desde conexões precárias à Internet, baterias que acabam rápido demais, smartphones caindo …
O post Finalmente um anúncio mostra a realidade sobre encontros virtuais com amigos, e ele é da Heineken apareceu primeiro em B9.
(TrendHunter.com) The May 2020 eco exhibit some ground-breaking innovations, as well as some Earth Day-specific launches.
Plasticity presents an interesting example in this category. The company repurposes old…
Filing taxes is nearly always a complicated and stressful process, but this season is proving even more difficult than usual thanks to the economic turmoil brought on by the Covid-19 crisis. With statewide shutdowns, stimulus checks and deadline extensions, tax preparation company H&R Block has seen its busy season extend months beyond its usual timeline–and…
Facebook revealed the first 20 members of its global independent oversight board for content: four co-chairs and 16 other members. CEO Mark Zuckerberg initially mentioned the creation of the board in November 2018, and its bylaws were detailed in January, along with Thomas Hughes being named as the first director of oversight board administration. Hughes…
Para promover uma reflexão sobre o atual período de quarentena, acompanhando os momentos de grandes mudanças mundiais, a O2 Filmes criou o vídeo “Aqui do alto tudo parece normal”, que traz uma leitura sobre a pandemia de Covid-19 e como tudo pode ser diferente daqui para frente. “Esse vídeo se propõe a uma reflexão sobre o …
O post O2 cria vídeo de forma remota e propõe reflexão sobre a pandemia apareceu primeiro em B9.
Atendendo ao pedido dos consumidores, a Cervejaria Brahma se une ao cantor Zeca Pagodinho para uma live inédita neste domingo, 10/05, para celebrar o Dia das Mães. Até então longe das apresentações virtuais, Zeca aceitou o convite da marca justamente por conta da data especial. Tudo nasceu de um pedido do público nas redes sociais …
O post Brahma atende pedido do público e chama Zeca Pagodinho para comandar live especial no Dia das Mães apareceu primeiro em B9.
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