Toyota: Let's Dream Places

Toyota Digital Ad - Let's Dream Places
Toyota Digital Ad - Let's Dream Places
Toyota Digital Ad - Let's Dream Places
Toyota Digital Ad - Let's Dream Places
Toyota Digital Ad - Let's Dream Places
Toyota Digital Ad - Let's Dream Places

Although most of us must stay home for now, that doesn’t mean our imaginations can’t roam free. Toyota created an inspirational social campaign, inviting people to dream about the amazing places we will go once we are all back on the road.

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Tabasco: Surprise Your Mouth

Tabasco Outdoor Ad - Surprise Your Mouth
Tabasco Outdoor Ad - Surprise Your Mouth
Tabasco Outdoor Ad - Surprise Your Mouth
Tabasco Outdoor Ad - Surprise Your Mouth
Tabasco Outdoor Ad - Surprise Your Mouth

Most people have an instant reaction of surprise after their first taste of spicy food. So, I twisted popular expressions of surprise to create new expressions of taste for when Tabasco sauce is added to food. The result is creative copy that tells a person what to expect from a taste of Tabasco, and a tag line that throws a witty call to action to those who dare.

P&G: uTINTsil

Children can’t always tell when they’re food has become cross-contaminated with something they are allergic to. uTINTsil is a set of plastic utensils that can detect food allergen proteins in food and changes color to show kids with allergies that the food is unsafe for them to eat.

Coca-Cola: Share The Air

Challenge: Solve an issue with new technology invented within the last three years. Insight: People and companies have released an unstable amount of carbon dioxide into our atmosphere. Big Idea: Remove carbon dioxide in our atmosphere and use it to carbonate and transport Coca-Cola.

Legambiente: My mom is different

Humans don’t enjoy a good reputation among the marine fauna: they are considered as dangerous and careless beings. But not everyone is like that: there’s people who supports the Tartalove project of Legambiente and tries to change the status quo. Let’s redeem our reputation!

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Axe: AXEoff

Axe is known for getting you to smell irresistible, but now might not be the best time for people to come close. So we created a new scent, Axe Off, meant to keep people at a safe distance.

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Apple / GLAAD: Apple X GLAAD

Insight: Deadnaming is often accidental but can set the transition process back for the people going through it. Big Idea: Use a huge technology company to help put an end to digital deadnaming.

Top 70 Social Media Trends in May – From Avatar Video Chat Apps to Social Home Video Challenges (TOPLIST)

(TrendHunter.com) The rise of social media has never been more prevalent than during these social distancing times, and the May 2020 social media trends showcase how brands are pivoting their models to accommodate…

U.S. Hits Back at China With New Visa Restrictions on Journalists

The Trump administration is imposing 90-day limits on work visas for Chinese journalists, raising the threat of further retaliation by the Chinese government.

As Always, Progressive Finds Its Way

Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let’s take a look… Shot on iPhones and leveraging a new condensed […]

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U.S. Escalates Media War With New Restrictions on Chinese Journalists

New 90-day limits on work visas for Chinese journalists followed Beijing’s expulsion of American journalists and raised the threat of further retaliation by the Chinese government.

LeYa: Escape the lockdown

LeYa Print Ad - Escape the lockdown
LeYa Print Ad - Escape the lockdown
LeYa Print Ad - Escape the lockdown

Campaign for the Portuguese online bookstore Leya, released during the Emergency State lockdown caused by the Covid-19 pandemic.

Top 100 Shoes Trends in May – From Recycled Factory Waste Sandals to Toggle System Comfy Sandals (TOPLIST)

(TrendHunter.com) The list of May 2020 shoe trends prepare for many different circumstances, including practicality, comfort, athletics, ergonomics, and much more. Notably, the silhouettes designed prepare for the…

Harrowing Domestic Violence PSA Reminds Us Abuse Is Still Happening Behind Closed Doors

All of us are spending more time at home to stay safe during coronavirus pandemic, but there is one group of people who are not out of harm’s way-victims of domestic abuse. Being cooped up at home is tough. But for victims of violence trapped at home with an abuser, home can also be a…

“The Eddy” vê na divagação o principal trunfo para tratar da mítica do jazz

Escrever sobre “The Eddy” é em si um esforço interessante: sua premissa intriga de início não exatamente por aquilo que se vê inscrito na tela, mas pelo que a cerca. Ambientada nas vielas menos populares (ou turísticas) de Paris e sobre os altos e baixos de um grupo de jazz com salão próprio, a minissérie …

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Consumo de álcool aumenta em várias partes do mundo durante isolamento social

As pessoas estão bebendo mais álcool durante a quarentena. Pelo menos é o que apontam alguns estudos realizados em diferentes países. Os resultados não são exatamente surpreendentes, mas preocupam os profissionais da saúde. “Sabemos que o consumo de bebidas pode aumentar sob condições estressantes – isso está bem documentado em pesquisas. Mas a pergunta mais …

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Sony recusou “Aranhaverso” com Tobey Maguire, Andrew Garfield e Tom Holland

Quando “Homem-Aranha no Aranhaverso” foi lançado, boa parte do público se perguntou sobre o personagem que funciona como tutor de Miles Morales na animação. Para muitos, aquele Peter Parker era uma referência direta ao personagem da trilogia de Sam Raimi, lançada entre 2002 e 2007 e protagonizada por Tobey Maguire. Dois anos depois, o produtor …

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ChowNow #OrderBetter" (2020) 1:00 (USA)

Daisy Lucidi, a Radio Voice With a Telenovela Following, Dies at 90

Ms. Lucidi had a large following in Brazil for her radio show “Hello Daisy!,” a mix of gossip, recipes and urban muckraking. She died of Covid-19.

9 of This Week’s Most Telling Marketing Stats, From TV Ad Declines to Mother’s Day Spending

This first full week of May was marked by heaps of creative crisis campaigns to keep us inspired as the country continues tackling the coronavirus–from their couches or on the frontlines. We saw a chickpea cereal startup’s co-founder set up a drive-thru sampling experience in his own driveway, Amazon Alexa-enabled devices pay our rent in…