Hasta La Creative!

The unsung heroes of quarantine deserve more than just one day. Mothers of all walks of life celebrate and commiserate about their ‘Safer-At-Home’ experiences in a new remote-directed piece from Farm League’s Britton Caillouette.

As social distancing and lockdowns force people to spend their time indoors, everyone is turning to the internet to stay connected and informed. During this time, people are embracing texting and social media to the point where we’ve seeing an unprecedented increase in screen time. Text and online acronyms have become part of our universal language with words like FOMO (Fear of Missing Out), LOL (Laugh Out Loud) and YOLO (You Only Live Once) being widely used and understood.The campaign uses these acronyms to get the audience’s attention but then gives each one a new meaning to make them current and relevant to the pandemic and messages communicated by the UN. By rephrasing the acronyms, the campaign communicates to the audience that our old way of living is no longer right and how these desperate times call for a shift in thinking and actions, which is the only way that a measurable impact will be made.

Fathers Wine is a small family winery in Ukraine, run by the founder’s children. Their main values are simplicity, sincerity and family. Fathers Wine core idea is not to be another fancy drink, but a good basic wine for everyday. We created a system of primitive geometrical shapes inspired by traditional Ukrainian symbolics to emphasize Fathers Wine simplicity and show that it’s secrets are passed down from generation to generation. On the back of the label we made a family coat of arms generator. It’s a heraldic shield that people can fill with a set of stickers distributed with every bottle. Families can give them their own meanings or just have fun.

A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. On World Oceans Day, it is urgent to raise awareness on this serious matter. “The White Tide” is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife. In order to make this ecological cataclysm tangible, the association created a strong metaphorical image: a viscous & sticky tide that looks like an oil spill but whose texture and colors (white and yellow) are similar to those of cigarettes.

People don’t trust news media, but they trust Wikipedia. Yet they don’t know how much it relies on The New York Times. To stress the newspaper’s impact on facts, we provide users with the Wikipedia version “Without The New York Times”. We remove every part that comes from our articles and we re-write Wikipedia pages as if The New York Times had never existed, because people realize the importance of things only when they are gone.