May
19
Coronavirus Shutdowns Weigh on Book Sales
Posted in: UncategorizedTotal U.S. sales in March were down 8.4 percent to $667 million, a sign of how the early days of the pandemic hurt booksellers and publishers.
May
19
+Peace : Spec Work from Miami Ad School
Posted in: UncategorizedThis project was created for One Show’s Young Ones Brief Awards and has secured a merit position.
Brand: +Peace
Campaign Title: The Leaders of Tomorrow.
Advertising School: Miami Ad School, Mumbai.
Copywriter: Anisha Chavan
Mentor: Deep Chhabria & Siddhi Ranade
Description/Synopsis:
Leaders of Today are making decisions for the future without being in touch with reality and listening to the youth. As a result, protests were held all around the globe be it India, China, or Britain. Hence, +Peace decided to take a stand. THE LEADERS OF TOMORROW – an exclusive seat at the authoritarian table for youth leaders to build and emphasize effective solutions on peacebuilding. These youth leaders will be shortlisted by +Peace and then selected through online voting on the official Instagram page of The Leaders of Tomorrow. With this initiative, officials will get to know the perspectives and inputs of the youth from the affected communities. We later appeal to the governments and the UN to adopt it too. This not only builds a positive relationship between local officials and youth but also acts as a solution for promoting peaceful and inclusive societies.
May
19
Adweek Together: The Future of Custom Content Studios
Posted in: UncategorizedOver the last decade or so, publishers have embraced custom content as a way to both allow advertisers a new way to reach customers and bring in new revenue. T Brand Studio is the New York Times’ custom content studio. The studio has worked with clients ranging from Dove and Burberry to Netflix and Cole…
May
19
Mental Well-Being Is a Privilege and Needs to Be Approached as Such
Posted in: UncategorizedOn Jan. 23, officials in China commenced a lockdown for the 11 million people living in the city of Wuhan. The day after, I touched down in London after a trip to see colleagues and clients in San Francisco and L.A., the twelfth trip in as many months. On April 8, after 76 days sealed…
May
19
Nissin doa 80 mil unidades de macarrão instantâneo para hospitais e caminhoneiros
Posted in: Uncategorized
A Nissin está realizando doações de alimentos para auxiliar os profissionais que estão na linha de frente nesse período de pandemia, em especial os trabalhadores dos setores de saúde e transporte. Até agora, foram mais de 80 mil empresa produtos doados (Cup Noodles) para todos os caminhoneiros que realizam coletas nas fábricas da empresa e …
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May
19
A Few How-To Videos Became the Best Marketing Investment Wahl Has Made in Years
Posted in: UncategorizedAbout five years ago, Wahl decided to accentuate its website with some instructional videos. The 101-year-old maker of electric hair clippers is already the leading brand among professional stylists, but with the rise of do-it-yourself influencer culture and the widespread availability of clippers on the retail level, it made sense to build in some how-to…
May
19
Facebook: Here’s How to Use Avatar Stickers in Stories
Posted in: UncategorizedFacebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar of themselves, which will be placed on stickers that can be used in Stories, comments, and more on the Facebook platform. Our guide will show you how to use Avatar stickers in Facebook Stories. Note:…
May
19
Errol Morris’ ‘High Life Man’ Ads Are Back, This Time With a Quarantine Twist
Posted in: UncategorizedMiller’s High Life Man ads are among the most widely praised and memorable in the history of beer marketing, and for good reason–the short and relatable spots drove sales and helped the brand connect in a meaningful way with consumers. And now, after a 15-year hiatus, Miller has brought the campaign back. The ad series,…
May
19
Campanha da Nivea lembra que o toque ainda pode existir
Posted in: Uncategorized
Nos últimos meses, o toque físico, tão importante na construção e fortalecimento das relações humanas, precisou se transformar por conta da pandemia de Covid-19. Não sabemos as restrições se manterão assim, mas é preciso lembrar que os sentimentos e sensações destas interações podem ser transmitidos de diferentes formas. É isso o que mostra a nova …
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May
19
Apple TV+ começa a comprar filmes e seriados antigos para competir no mercado de streaming
Posted in: Uncategorized
Uma reportagem lançada pela Bloomberg nesta terça-feira (19) revela que a Apple começou a silenciosamente negociar e adquirir nas últimas semanas uma série de filmes e seriados antigos para seu serviço de streaming, o Apple TV+, de forma a aumentar a competitividade da plataforma contra a concorrência. Embora títulos não tenham sido divulgados, fontes do …
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May
19
Intermarche: I Want to be With You
Posted in: Uncategorized
For the past 2 months, French grocery chain Intermarché has, like others throughout the world, been working harder than ever to make sure everyone has what they need. As France beings to ease restrictions, Intermarché wanted to send a message of hope and promise, celebrating the emotion of finally being able to (safely) reunite with friends and family. Filmed during lockdown, the 1 minute ad doesn’t use people or narration. Instead, the film, which was released the day before the end of confinement, features shots of those doorways we’ve all been looking at longingly for weeks, aptly conveying the loneliness of yesterday and the promise of the future.
May
19
Top 65 Life Stages Trends in May – From Social Distancing Simulators to Parent-Supporting Platforms (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These May 2020 life stages trends range from social distancing simulators to parent-supporting platforms.
Standouts include Minecraft’s unique pandemic simulator map that was launched…
May
19
Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms
Posted in: UncategorizedFacebook is staking a bigger claim on 2020’s video chat boom with newly expanded features–and an ad backed by serious star power. The 30-second spot, “Pictures” from agency Leo Burnett and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now”…
May
19
5 Takeaways About Retail During a Pandemic From Adweek Elevate: Commerce
Posted in: UncategorizedThe Covid-19 crisis has rapidly altered client demands and shifted consumer preferences, forcing players within the commerce space to reflect on how to not only safeguard their brands during this present period of economic turmoil, but also future-proof their brands for what lies ahead. During Adweek Elevate: Commerce, our editors spoke with leaders in the…
May
19
You Can Now Wear Joe Biden’s Aviators on Snapchat
Posted in: UncategorizedWe know Joe Biden, presidential candidate. We know Joe Biden, rogue talker. But do we know Joe Biden, style icon? Well, now you can emulate Biden’s most memeable look: his aviator sunglasses. The presumptive Democratic nominee’s campaign released an augmented reality lens on Snapchat that allows users to “try on Joe’s favorite aviators.” The stunt…
May
19
Presidente do Disney+, Kevin Mayer deixa empresa para se tornar CEO do TikTok
Posted in: Uncategorized
A Disney anunciou no fim da noite desta segunda-feira (18) que Kevin Mayer, então presidente da divisão da companhia dedicada ao streaming e o Disney+, está deixando o seu cargo para assumir a posição de CEO do TikTok e COO da dona da rede social, a ByteDance. Além de confirmar que a antiga líder da …
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May
19
Bitpanda: #SocialDistanceInvestment
Posted in: Uncategorized
FamousGrey Paris has devised an innovative campaign for the launch of cryptocurrency trading app, Bitpanda, in France, which encourages those in lockdown to make micro-investments each time they are deprived of normal daily pleasures, whether these be morning coffee, gym membership, or a trip to the cinema.
The campaign launched on 5th May in France, on Instagram, with an accompanying film. A series of targeted and contextualised Instagram stories brings the potential of micro-investments to life, showing users that they can prepare for the future in this way, and encouraging website visits and app downloads. Social media posts have been designed to boost engagement, alongside banners on financial and crypto websites.
Bitpanda wants to allow people to regain control over their future, and the campaign suggests while you can’t enjoy it now, you can still invest for the future.
Whether it’s drinking with friends, buying lunch, or enjoying a coffee, all amounts are worth investing with Bitpanda, we are told.
While Instagram Stories illustrate specific occasions ripe for investment, banner ads also offer tempting suggestions and lateral thinking such as: ‘Your couch could be a goldmine’. Or ‘Invest the morning coffee, avocado toast and after work cocktails you will never have’.
Romain Repellin ECD from FamousGrey Paris comments: “This was a unique and innovative campaign, based around the exciting possibility of turning normal daily expenses into digital financial investments for the future during the lockdown. We had a lot of fun devising creative concepts perfect for a variety of formats.”
Eric Demuth, CEO & Co-Founder of Bitpanda, explains: “Our mission is to tear down the barriers to personal finance and bring traditional financial products into the 21st century.”
With the possibility of investing from €1, costing less than one drink in the pub, the digital platform democratises investment in cryptocurrencies and precious metals. And with Bitpanda doubling the amount invested, it’s a great way of turning happy hour into a happy investment.
May
19
Fundi: Launch
Posted in: Uncategorized
A new, first-of-its-kind platform, fundi, launches today in support of creators and specialists hard hit by the ongoing COVID-19 crisis. It will offer people a more seamless way to support their favorite livestream content creators, with proceeds going directly to talent, fundamentally shifting digital payment behavior for the future.
“COVID-19 created an interesting and dramatic shift in consumer behavior that we believe will endure beyond the pandemic: livestreams became the normal way to take a fitness class, learn a new recipe, and tune into concerts,” said Christopher Neff, Executive Director of Creative Technology & Innovation, the community. “However, when it came to payment, the tech remained lacking. It wasn’t easy for people to pay an instructor without going through multiple sites or unclear steps. We set out to make this process more seamless. We created a platform that will help these talented individuals earn money for sharing their skills online, and made it simple for consumers to pay throughout the experience versus a pay gate upfront. We had to start with existing tech in order to work fast. People need this right now, so speed was everything.”
May
19
Top 40 Media Trends in May – From In-Game Music Concerts to Interactive True Crime Podcasts (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These May 2020 media trends range from in-game music concerts to interactive true crime podcasts.
Earlier this month, Fortnite Astronomical hosted an interactive concert experience for players…
May
19
Top 65 Social Good Trends in May – From Virtual Tip Jars to Inclusive Tech Campaigns (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The May 2020 social good category presents a collection of initiatives, most of which have been launch as part of ongoing relief efforts to mitigate the consequences of the COVID-19 pandemic. It…
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