During the first eight weeks of the novel coronavirus crisis, casual dining and white tablecloth restaurants worried about when America would start to reopen. But now that most states are creeping in that direction, these companies have something new to wring their hands over: When will the public feel comfortable enough to come in for…
Flipping Impossible patties and delivering Croissanwiches were once considered low-risk tasks in our pre-pandemic timeline. For the past two-and-a-half months, however, these essential duties have been carried out by workers who have risked their health to keep working through the crisis. To show appreciation for its employees, Burger King invited customers to leave thank-you messages…
Online payment systems brand PayPal has begun to make organizational changes to streamline certain parts of its business, and it’s already causing a ripple effect. According to a statement from the fintech brand, CMO Allison Johnson has stepped down from the company due to this shift. The restructuring will “reduce complexity, simplify our process and…
A Adidas está pensando a longo prazo no mercado de máscaras faciais com o lançamento de um novo produto chamado Face Cover. Essas máscaras faciais são reutilizáveis ??e produzidas com Primegreen, um tecido reciclado de alto desempenho da empresa, que também é ecologicamente correto. A máscara facial é feita para ser respirável e confortável, graças …
O post Adidas lança máscaras reutilizáveis produzidas com tecido reciclado apareceu primeiro em B9.
Um dos grandes problemas de enfrentar crises como a da pandemia do novo coronavírus, é o fato de que há um inimigo invisível. Não é possível identificar o coronavírus no ar, o que nos obriga a, no mínimo, cuidar de nossa higiene e proteção, e observar os sintomas nas pessoas ao nosso redor. Por isso, …
O post Este mapa ajuda você a descobrir qual o risco de contaminação do coronavírus no seu bairro apareceu primeiro em B9.
Rep. Anna Eshoo, D-Calif., introduced a bill today that would restrict microtargeting efforts on political advertisements. The Banning Microtargeted Political Ads Act would bar online platforms from targeting political ads based on users’ demographic and behavioral data, though it would still permit geographic targeting and any targeting to which users voluntarily opt in. The bill…
The Covid-19 pandemic will have a long-lasting impact on the way live events are organized and perceived by consumers, and a new study has provided insight on what attendees will expect from organizers once they return. Performance Research, an agency focused on sponsorships and experiential marketing, found that restroom cleaning, hand sanitizer availability and reduced…
A fim de aumentar a representatividade através dos personagens de suas produções, a Pixar lançou no último fim de semana, pela Disney+, o curta-metragem “Out”, primeiro trabalho dos estúdios que apresenta um personagem principal abertamente homossexual. A animação de 9 minutos segue a jornada de Greg, um rapaz que ainda não contou aos pais que …
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If the coronavirus crisis has shown the advertising industry anything, it’s that creativity rises above even the most adverse challenges. And now ?koda has become the latest brand to create and shoot an international ad campaign remotely from home. Created by agency Optimist with production company Halal, the campaign, which includes four short films, strikes…
O Facebook anunciou nesta terça (26) que renomeou a Calibra, a carteira digital de sua vindoura moeda Libra, para o nome Novi. A ser tocada pela agora rebatizada subsidiária Novi Financial, o novo título surge da combinação das palavras do latim “novus” e “via”, que juntas formam a fala “nova forma”. A remodelação acompanha um …
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Mesmo que ainda jovens, os irmãos Benny e Josh Safdie já são dois dos nomes mais badalados da indústria cinematográfica nos últimos anos. Os novaiorquinos conquistaram o último Spirit Awards com seu . O último sucesso da dupla foi “Joias Brutas”, que além de vários prêmios no “Oscar independente” também se tornou a maior bilheteria …
O post Diretores de “Joias Brutas”, irmãos Safdie fecham contrato para projetos com a HBO apareceu primeiro em B9.
AT&T’s streaming platform goes live on Wednesday. At $15 a month, it’s more expensive than its rivals and comes at a time when household income is dropping.
The biggest event on the ad-tech calendar, Dmexco, will go on this year, albeit with some changes. The ad-tech conference will be hybridized as a physical and digital event, according to Gerald B?se, CEO of the host venue Koelnmesse, in a Monday interview with German trade publication Horizont. The physical event will take place as…
O Spotify anunciou que está removendo o limite de conteúdo das bibliotecas de seus usuários. Com isso, agora todos podem salvar em sua coleção de favoritos um número ilimitado de conteúdos da plataforma, incluindo músicas, álbuns e podcasts. Até então, essa coleção tinha um limite de 10 mil itens. De acordo com a empresa, a …
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(TrendHunter.com) The Norva Kitsune camper van is an adventurous transportation solution for consumers seeking to get off the beaten path and enjoy more time in the great outdoors. The four-season vehicle is capable…
Insurance companies have been a consistent and valuable advertiser during the pandemic. But how have they adapted their marketing message and what are the results? Today we’re joined by Jenn Halloran, CMO of MassMutual, in conversation with Adweek’s Heide Palermo. Adweek Together is a live discussion at noon ET, hosted by our editors along with…
Electronics giant LG’s Poland operation has posted an apology and removed all its other content from TikTok after backlash over a sexist video the brand shared on the platform. The video, initially made by a viral prank creator and then shared by LG Poland on TikTok, features a man taking photos up the skirt of…
Facebook recently debuted Messenger Rooms for users around the world. The feature allows users to create a group video chat that can support up to 50 people. Rooms can be created from within the Messenger From Facebook application, as well as from within the standard Facebook app. When you create a Room in Facebook, you’ll…
Musical.ly first made a splash in The New York Times in August 2016, months before Donald Trump’s presidency began and years before the Covid-19 pandemic was even a glimmer on the horizon. At the time, Alex Zhu, co-founder of the Chinese app for user-generated short-form music videos, told the Times that China’s “closed environment” was…
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