Hasta La Creative!

While the impact of COVID-19 changes every day, one thing that has become truly understood is just how critical the grocery industry is to society.

For Save A Lot, one of the largest discount grocery store chains in the U.S., being there for neighbors and communities is exactly what Save A Lot is made to do. Every day. Every way.

From its founding, Save A Lot has been committed to making sure all communities have access to affordable and quality groceries, which has only helped them lean in and play such an important role throughout this current, ongoing situation. And there is no doubt this commitment will only grow stronger as we move into a new future together.

On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years.

Cheil created a new packaging tape – also named HOPE TAPE – which contains details of 28 children who have been missing for a long time. With HOPE TAPE, boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children.

HOPE TAPE carries children’s photos taken at the time of their disappearance, their age progression images using KNPA’s technology, and other information including their physical features and places last seen. It also contains QR code that connects to police’s dedicated mobile app where people can report and search about missing children, and register fingerprints of their children that can be later used in case of disappearance.

From May to June, HOPE TAPE will be used in packing 620 thousand parcels to be delivered across the country through courier service providers Korea post and Hanjin Transportation.

KNPA said, “We ask for the urgent attention and cooperation of citizens and communities around the country to help give hope and encouragement to families of children who have gone missing. By organizing the HOPE TAPE campaign, we seek to draw attention to this terribly sad situation.”

Seongphil Hwang, creative director at Cheil Worldwide, said, “With Coronavirus outbreak, people tend to stay home and use more of door-to-door delivery service in that parcels can be a highly effective medium to spread information of missing children. We wish HOPE TAPE provides real help to families who would not give up on searching their loved ones.”

In this catastrophic pandemic we have been able to notice bad decisions by some leaders of different countries, leaving aside the recommendations of the WHO (World Health Organization) and putting the lives of citizens at stake. The idea of the campaign is to raise awareness of the seriousness of the situation at a global level, denoting the high number of deaths that has revealed the consequences of prioritizing an economic model over health, in this very special case exposing citizens to the rapid spread of the virus without taking into account what is most relevant to which the health authorities have focused, social isolation as a primary measure to minimize cases of contagion.

As COVID-19 restrictions begin to ease and restaurants reopen their dine-in service, Burger King is launching the “Social Distancing Crown” to help customers keep a safe distance from each other in a fun way. A play-off of the brand’s tradition of giving out paper crowns with meals, the new initiative aims to add some humor to social distancing policies, and bring smiles to people in this stressful time. The BK crowns are distributed still folded, and a DIY guide is available, prompting customers to make the Social Distancing Crown by themselves.