Microsoft vai organizar apenas eventos digitais até julho de 2021

O prosseguimento da pandemia do coronavírus no mundo significa para muitas empresas não apenas a permanência de dinâmicas de trabalho alternativas para manter sua operação durante o período de quarentena, mas também da própria forma como o negócio é tocado. Bom exemplo disso é a Microsoft, que em comunicado revelou que pelo menos até julho …

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Na Rússia, Audi adere às cores vermelho e amarelo para homenagear profissionais de saúde

Como um sinal de solidariedade aos profissionais de saúde que estão atuando na linha de frente do combate ao novo coronavírus, a Audi na Rússia adotou novas cores para o seu logo. A campanha “Colors of Hope”, idealizada pela Leo Burnett Moscow, usa as cores amarelo e vermelho pois são as mesmas cores utilizadas para …

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Infiniti’s New Social Campaign Acknowledges the ‘New Normal’ of Commuting

Luxury automaker Infiniti teamed up with global digital experience design agency Critical Mass on a social campaign poking fun at the fact that the coronavirus pandemic and resulting social distancing guidelines have taken vehicles out of the commuting equation as people work from home. The Work From Home Commutes campaign kicks off with a series…

20 At-Home Mindfulness Innovations – From Kid-Friendly Guided Meditations to Mental Fitness Apps (TOPLIST)

(TrendHunter.com) These at-home mindfulness innovations range from kid-friendly guided meditations to mobile apps centered around mental fitness.

When it comes to mindfulness and meditation apps, an abundance exist…

25 DIY Home Improvement Innovations – From Digitized Color Swatch Gadgets to Chic Flat-Pack Decor (TOPLIST)

(TrendHunter.com) These DIY home improvement innovations range from digitized color swatch scanners to modular flat-pack furniture.

With the masses social distancing at home as a result of the global COVID-19…

50 DIY Kit Innovations – From Artisan Cheese-Making Kits to Custom Hair Dye Kits (TOPLIST)

(TrendHunter.com) These DIY kit innovations range from artisan cheese-making kits to custom hair dye packs.

For fans of artisan sweets, standouts include COCO’s Chocolate Isolation Kit—a branded box…

18 Advertising Tips for the Time of COVID-19; Wendy Clark Reflects About DDB: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 18 Tips on Advertising During the Coronavirus Crisis “How do…

15 Productivity-Increasing Apps – From Swiping Interface Task Apps to Rewarding Daily To-Do Apps (TOPLIST)

(TrendHunter.com) Ranging from swiping interface task apps to rewarding daily to-do apps, these 15 productivity-increasing apps will help all those working from home be as efficient and effective as possible.

One…

20 Chilled Protein Snacks – From Savory Egg Pops to Refrigerated Protein Bars (TOPLIST)

(TrendHunter.com) Chilled protein snacks are simultaneously satisfying the consumers’ desire to eat fresh foods and eat more protein on the go. Many of these snacks feature simple, natural protein sources like…

25 Kid-Friendly DIY Kits – From Mess-Free Tie Dye Kits to Creative Eraser Design Sets (TOPLIST)

(TrendHunter.com) These kid-friendly DIY kits include mess-free tie dye kits and eraser design craft sets.

When it comes to craft projects that are mess-free, easy and fun for the whole family, standouts include…

Cloud-Connected Hard Drives – The Conceptual Lenovo Awan Storage Isn't Limited by Internal Capacity

(TrendHunter.com) External hard drives have a relatively static design that offer a set amount of storage, which is something that the conceptual Lenovo Awan Storage aims to change. The hard drive boasts a cloud-…

Clio Awards Delays October Gala to April as Coronavirus Uncertainty Continues

The Clio Awards today announced it has moved its main ad awards program from the usual slot in October to April 2021. In addition to making the change, the organization has also expanded the eligibility and entry windows. Clio’s eligibility window has been expanded to include work from January 2019 to February 2021, with the…

Lowe’s Encourages DIY Messages to Thank Frontline Workers

Spring is generally an important time for the home improvement business, prompting a wave of do-it-yourselfers to head to the hardware store. But with the coronavirus pandemic keeping people inside, the tone of springtime has shifted. Rather than preparing the house for gatherings that the warmer weather opens up, people are urging one another to…

As Video Conferencing Becomes the Norm, Some Question Whether It’s Hurting Business

If there’s any executive that understands the importance of professional behavior on a video conference call, it’s Frank Weishaupt. Two years ago, the Boston-based serial entrepreneur took the helm as CEO of Owl Labs, whose core product was Meeting Owl, a 360-degree mic/speaker/camera combo that highlights everyone in a virtual meeting. And so, with prospects…

The Art of the Pitch in the Midst of a Pandemic

Publicists for products in the pipeline long before the outbreak struggle to find the right tone.

Tripadvisor Gives $1 Million in Coronavirus Aid

Travel recommendation and booking site Tripadvisor is launching several tools to help local and small businesses weather the coronavirus storm, as well as donating up to $1 million to COVID-19 relief efforts focused on the travel industry decimated by the crisis. Unlike the airline industry, which is set to receive more than $50 billion in…

I Hear Advertising Voices. Do You Hear Them Too?

The waves of change are here. Consequently, people are searching for their sea legs. Ad people are also painting pictures of dark and/or dreamy futures. Here’s one picture that is not pleasing to my senses… McKinney CEO Joe Maglio, writing in Ad Age, believes there’s a compelling need for trophies, no matter what: Many of […]

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Judge Dismisses Case Against Universal Music Over Losses in 2008 Fire

A group of high-profile musicians and estates had sued the Universal Music Group over a fire that destroyed thousands of archived recordings.

Hollywood Reporter’s Top Editor Exits After Dispute With Publisher

Matthew Belloni’s departure takes the staff by surprise. He clashed with his bosses, who run a prominent film and TV studio, over coverage of the entertainment industry.

Hail to the Redskins During the 2020 NFL Draft (Virtually, of Course)

The Washington Redskins joined the list of National Football League teams planning virtual events for the 2020 NFL Draft in the wake of the coronavirus pandemic. The Redskins will kick off the proceedings on the club’s social media channels (Facebook, Instagram, Twitter and YouTube) starting Thursday, April 23, with live coverage of the first round…