Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. He’s Back! Baby Nut Returns to Social Media After a…
Shelter-in-place orders have transformed the tablet computer from a superfluous device into a must-have.
Burger King makes our safety our priority while teasing its favorite competitor.
We know that money changes hands frequently and can pick up all sorts of bacteria and viruses and things like that. Health authorities including the World Health Organization have advised shoppers to use cards instead of banknotes. We would advise people to wash their hands after handling banknotes, and avoid touching their face.
Print advertisement created in Peru to raise awareness about the importance of social distance.
The water of our seas and oceans is packaged in plastic.
Since 1888 we’ve helped the world take the road. But for now, we’re asking you not to. Dunlop Tyres South Africa wanted to support the government’s call for a national lockdown and quarantine during the COVID-19 crisis.
The Trade Desk has in recent days been contacting sell-side, or SSP, ad-tech companies requesting they choose a single supply path to premium ad inventory in a cost-saving move that could impact publisher yield. According to multiple sources, The Trade Desk has given SSPs and ad exchanges a deadline of this week to provide the…
Spotify revealed Tuesday that the Streaming Ad Insertion technology for advertising during podcasts, which debuted at CES 2020 in January, was extended to Germany. SAI enables advertisers to use the same tools they had been using to run ads on its free, ad-supported music service and tap into the podcast arena. Why Germany? Spotify said…
Words has the power to change. Sometimes for the worse. Being hit by the word cancer is today often thought of as a death sentence. But many times it is not. It changes the persons perspective forever and nothing becomes the same.
Reebok looked to engage with its FitGen audience in a new and exciting way to break through the clutter, increasing Reebok brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere. We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving. This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out with over 1.6M Social Engagements (a 21% Engagement Rate).
Sky Cinema customer becomes a boss to the characters – introduced to the vast array of film genres he now, as a Sky Cinema customer, has access to.
For a year now, Rosbeef! is taking good care of Babybio, french leader on the babyfood market (new communication platform, podcast, social media) and after a few months of hard work: “tadaaa!” here is the new TVC! A commercial that highlights the transmission of good taste, especially thanks to the new signature “Cultivons le goût du plaisir” (Cultivate their happiness with the best taste).
The Chilean government and all communication media recommends to stay home because of the corona-virus pandemic, theres some people that do not have that option. Due to this reality the Hogar de Cristo (Chile’s biggest foundation that its purpose is to deliver support to society’s poorest people) is looking forward to generate awareness among the Chilean people to not normalize these privileges these people don’t have access to.
Thomas Cook Airlines was more than just a lead sponsor of Manchester Pride; diversity was ingrained in their DNA. With the help of illustration duo Cachetejack, we created an outdoor campaign for the festival that transformed the Thomas Cook Airlines heart logo into a simple, powerful celebration of love in all its forms, which not only reflected their business purpose, but was also a symbol of solidarity and togetherness.
There’s one thing that’s true no matter who you are, painting a fence is not a fun job. No matter how big or small the fence, as soon as you start it feels as though the job will never end. But at least Ronseal One Coat Fence Life helps you get it over with quickly and easily.
Amazon, Facebook, Hewlett Packard Enterprise, IBM, Microsoft and Sandia National Laboratories all joined the Open Covid Pledge. The companies pledged to make the hundreds of thousands of patents they collectively hold available via temporary licenses for use in the research, development and deployment of medical equipment, network products, software solutions and other technology to assist…
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