Design
Fortum Vipu
Fortum is the biggest manufacturer of recycled plastic in the Nordics. Together with us, they designed Fortum Vipu: a supplement enabling you to open doors with your arm, thus avoiding infections. The entire product design process from concept to pilotin
Advertising Agency:TBWA, Helsinki, Finland
Film, Online
Burger King
It’s a phenomenon as old as time: We crave what we can’t have. And during a hard lockdown when every restaurant is closed, that’s our favourite fast food. To support South Africans during this Whopperless time, Burger King decided to censor all its ads. Why? To reduce cravings, of course.
Advertising Agency:Saatchi & Saatchi, Cape Town, South Africa
Managing Director:Quinton Luck
Chief Creative Officer:Jonathan Beggs
Creative Director:Stephanie Symonds
Art Director:Caroline Michie
Copywriter:Michelle Marais
Account Director:Marcia Relling
Account Manager:Clementine Mojapelo
Senior Strategist:Devin Ross
Direct Marketing, Design, PR
Serviceplan
2020 – Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions.
Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company.
The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was followed by an idea that brings Serviceplan’s “Born integrated” philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog – everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration.
Alexander Schill, Worldwide Chief Creative Officer Serviceplan Group explains: “Serviceplan was started in 1970 by two co-founders in Munich, and we have since become Europe’s leading independent agency group. In the 50 year anniversary design we combine our pride in the past with the excitement of working together in the future. Because for the future, more than ever before – and not only in view of the current challenges in the world – the individual is nothing without the team. In the future, our industry will be characterized more than ever before by cooperation and the creation of the right teams.”
The anniversary design and the integrated implementation idea were developed in cooperation between the Serviceplan Creative Board and the Hamburg design agency Studio Oeding.
Advertising Agency:Serviceplan, Munich, Germany
Global Chief Creative Officer:Alexander Schill
Managing Partner:Florian von Hornstein, Markus Kremer
Global Executive Creative Director:Michael Wilk
Serviceplan Holding:Michael Wilk
Innovation team:Dennis Fritz, Anton Reim
General Manager Creation:Leif Johannsen
Serviceplan Hamburg:Leif Johannsen
Serviceplan Campaign & Content:Markus Kremer
Net:Raul Dück
Elmos Berlin:Kevin Prösel
Designer:Katrin Oeding, Studio Oeding
Art Director:Jana Grabau, Janina Petersen
Music:2wei music
Composer:Simon Heeger
Director:Felix Tonnat
Photography:Johann Cohrs
Styling:Nina Lemm
Print
Cologne Zoo
See animals like never before. Discover over 800 species every day.
Advertising Agency:Preuss und Preuss, Berlin, Germany
Creative Director:Michael Preuss
Art Director:Maximilian Stengl
Graphik:Jasmin Pham, Hannie Glatz, Lars Christiansen
Consultant:Nele Frobel
Print, Online
Burger King
Advertising Agency:Buzzman, Paris, France
President and Executive Creative Director:Georges Mohammed-Cherif
Vice President:Thomas Granger
Managing Director:Julien Levilain
Creative Directors:Louis Audard and Tristan Daltroff
Artistic Directors:Yvonnick Le Bruchec and Thibault Picot
Copywriters:Yvonnick Le Bruchec and Thibault Picot
Account Director:Xavier Devaux Landragin
Account Executive:Quentin Seguret
Head Of Social Media:Julien Scaglione
Head of PR and Communication:Ame?lie Juillet
PR and Communication Manager:Paul Renaudineau
Ceo:Kevin Derycke
Marketing Director:Dirk Lammens
Marketing Manager:Vic Dresen
Junior Brand Manager:Sofie Couck
Print, Online
Advertising Agency:McCann, Belgrade, Serbia
Art:Lidija Milovanovic
Walgreens won’t let the coronavirus pandemic ruin Red Nose Day. The drug store chain has been the exclusive retailer of Red Nose Day for the past five years, selling red noses in its stores across the country to raise money for the campaign to end child poverty, which is spearheaded by nonprofit Comic Relief. While…
It came as no surprise that topics related to the coronavirus pandemic dominated the list of Topics to Watch for March 2020 from Facebook IQ. Conversation about disinfectant was up 59.6 times compared with March 2019 and 1.7 times versus February 2020. Men 25 and older held a slight edge over the female counterpart in…
Online
Hyundai
The mandatory confinement as a result of COVID-19, has led the path for wild animals to show up in our cities and counties. Pollution has decreased. When we get out, let´s build a new world.
Advertising Agency:Havas, Spain
Customer contact:Elena Gris, Begoña Enciso
Creative Team:Elisa Sanchez, David Díaz Carretero
Account team:Rosa Galera, Laura Ruiz
Producer:Raquel Pérez Navas, Alba Somoza
Post Production:McNulty
Film
Mentos
Advertising Agency:Isobar, Sydney, Australia
General Manager:Thomas Tearle
Creative Directors:Jack Delmonte, Hadleigh Sinclair
Creative Leads:Phil Robbie, Cat Williams
Strategy Lead:Rachel Pool
Group Account Director:Emily Taylor-Delplanque
Account Director:Amelia Bryant
Head Of Production:Iain Todd
Senior Content Producer:Tom Pearce
Client:Perfetti Van Melle
Production Company:Passion Pictures
Online
Tous
Advertising Agency:LOLA MullenLowe, Barcelona, Spain
Film
Apple TV+
Advertising Agency:TBWAChiatDay, Los Angeles, USA
Film
McDonald’s
Advertising Agency:Wieden+Kennedy, New York, USA
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Designers in Quarantine Now Have Their Own Set of Relatable…
While subjects related to the coronavirus pandemic certainly made their mark on the list of Hot Topics for March 2020 from Facebook IQ, the hottest topic of the month on both Facebook and Instagram involved the luck of the Irish. St. Patrick’s Day was the hottest Hot Topic on both platforms last month, followed closely…
With climate change, we will need to strive towards a cleaner and more sustainable energy future. Let’s go Beyond the Current and co-create the energy possibilities for our future generations.
The theatrical flourishes and lavish lifestyles of the great media figures of a generation seem ill suited to the moment.
It’s difficult to get a proper read on the number of job losses across media, marketing, and advertising in the wake of COVID-19. It’s tough for a few different but related reasons. First, the great majority of people working in these industries work for small businesses. When a small business finds that it can no […]
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