Hasta La Creative!

Teleflora, the world’s leading floral delivery service, announced the launch of its new Mother’s Day campaign, “A Mother’s Love”, featuring real stories of real moms who are going above and beyond to create normalcy for their families during a time of uncertainty.

The campaign features user-generated content of moms who overnight, became homeschool teachers, birthday parade organizers, and social distancing dance-off choreographers, as their children became their new office mates. Like always, moms didn’t miss a beat when the world turned upside down, and they are doing everything they can to make sure their children will remember the love and laughter that made this a happy time at home.

In these difficult times – usually marking the beginning of a new season in dealerships and on the roads – bikers are forced to stay at home and limit themselves to essential rides.
So, Honda Moto France decided to speak to its community.
With this series of positive messages, Honda Moto France shows that they understand how bikers are feeling in times of a lockdown, inviting them to stay home and stay safe and dream of better days on the road.

In the UK, a mere 7% of sports media coverage is women’s sport. How can we expect young girls to keep on playing sports when they hardly see any female athletes in the media? In 2017, a men’s rugby union league match reached a record-breaking 875 000 live viewers in the UK. By letting people donate their Instagram profiles to act as an adidas micro-broadcaster, and thus creating their own crowdsourced media-network with millions of potential viewers, adidas will make a women’s match the most viewed rugby union league match in British history, beating the men’s record. We aim to break the vicious circle of sponsors not wanting to support women’s sport because no broadcasters will show it – and no broadcasters will show it because no sponsors are fuelling money into women’s sport. Therefore we have to take advantage of an innovative use of Instagram to reach our audience.

We struggle to open a lot of everyday things. But a Volkswagen’s trunk is not one of them, thanks to the VW Automatic Trunk Opening System.

Amidst many uncertain situations in various aspects in the country; economy, politics, even conflicts among social classes, Thai people are suffering from continuously tension. For this reason, the department want to find solution on how to communicate and create awareness to Thai people to let them know that they aren’t alone in this difficult times, we decide to reproduce “music vdo” to connect everyone despite differences in gender, age, social class etc. executed modern music video sang by Boy Imagine was developed. The lyric focuses on positive sides of life.
The campaign indeed received great feedback nationwide. Viewers continuously pass forward this music video as an encouragement to each other to stay strong and be positive during this Covid-19 situation.

In the face of the coronavirus pandemic, the brand has focused on supporting small businesses and gathering places, such as restaurants and bars. The campaign draws from past crises to offer an optimistic view into the future, showing a montage of video clips starting with Depression-era filmography and ending with current day footage. Stella Artois is encouraging consumers to buy vouchers to small businesses that the company will in return match. The company has launched the program in more than 10 countries across the world to support local bars and restaurants during the COVID-19 crisis and has already raised over $2.5 million in 3 weeks. The campaign is currently running in Canada, Brazil, UK, Belgium, Argentina, Mexico, Chile, Peru, France, and Italy.