Hasta La Creative!

Figlia (meaning daughter in Italian) is a limited-edition batch of hand-crafted olive oil from Agricola D’Argenio. The edition was inspired by the idea Feminine by Nature – which relates to both the product, how it’s made and the Agricola’s first female CEO. 300 unique bottles were created to evoke a sense of femininity and the beauty of individuality. Agricola D’Argenio has been a family owned and operated farm for two generations. Emanuele D’Argenio began growing olives and producing extra virgin olive oil under the ‘Padré’ (father) label over 70 years ago before handing the reigns over to his sons, Giuseppe & Michele. 2019 saw the third generational handover – with Emanuele’s grand-daughter, Emanuella, taking helm of the business. Hand made in the same region, each of the 300 limited run bottles were individually hand thrown. The bottles were designed to evoke a feminine form, with each one being completely unique to reflect the beauty in individuality. Aside from a subtle stamp in the base, the bottles are purposefully left unadorned so they may be re-purposed. A series of illustrations that form the foundations of our visual language – these are inspired by the bottle design and make use of soft organic shapes to form delicate and minimal depictions of female faces. Like the bottles, the illustrations aim to celebrate the uniqueness of all things natural and come in a multitude of variations set around the same style and colour palette. To celebrate the change in leadership Agricola D’Argenio, decided to launch a limited-edition brand of olive oil, Figlia (daughter).

Over the past year, the “Drive Something Bigger Than Yourself” brand point of view has been Volkswagen’s mantra to set aside a society driven by self-interest. In a new campaign, Volkswagen is pushing up against a culture of excess and unveiling its newest articulation of the “Drive Bigger” series, “Excessive Where It Matters,” to launch the new five-seat Atlas Cross Sport.

The “Excessive Where It Matters” campaign was born from the notion that society has become obsessed with an insatiable need for more. In an era of economic tightening, where consumer debt seems to increase proportionally to our need to keep with the latest reality TV star, Volkswagen is offering a release valve by launching a luxurious but modestly priced SUV. Volkswagen is not admonishing excess as a bad thing, but celebrating that Driving Bigger requires leaving unnecessary excess behind.

To celebrate the launch of the new Atlas Cross Sport, Volkswagen partnered with lead creative agency, Johannes Leonardo, on “Excessive Where It Matters.” Featuring two stars of America’s biggest television dramas on wealth culture, Paul Giamatti and Kieran Culkin, the campaign includes three films in a series called “The Accountant.”

In each scene, we explore some of the jobs that night workers do, such as looking after patients in hospitals, maintaining roads, re-stocking supermarkets – but the workers themselves are invisible.

This theme continues until the climax of the film as they walk through McDonald’s doors for a well-deserved break. We see the workers for the first time, clearly emphasising that the doors of McDonald’s are always open, ready to welcome them and help see them through the night ahead, no matter the time.