As people everywhere do their best to navigate the necessity of working remotely, the New York offices of Havas has built up a series of programming to help keep creatives–and anyone else who’d like to join in–growing mentally and spiritually. Recently made widely available, Havas New York’s Creative Consciousness initiative is an evolution of programming…
Facebook said Monday that it will invest $100 million to help support the news industry during the coronavirus pandemic: $25 million in emergency grant funding for local news via its Facebook Journalism Project, and $75 million in additional market spending to help move money to news organizations globally. Vice president of global news partnerships Campbell…
The inner levels of matter and energy follow rules and patterns so different from the ones we’re used to that they defy our mental schemes. Over the past few decades, quantum physics has been exploring how these fundamental particles operate everything in the universe. Their influence is hiding inside both the very mundane and the very extraordinary. Quantum physics is behind your morning toast apparently but it is also behind transistors, laser technology, GPS, cryptography, atomic clocks, MRI and many of the technological advances of recent years.
Semiconductor, The View from Nowhere, 2018
Lea Porsager, CØSMIC STRIKE, 2018. Photo by Caroline Lessire
What makes quantum physics so mind-boggling, however, is the way it mocks not only our trust in what we’ve always known about the world but also our capacity for imagination. Quantum physics tells you that a phenomenon can occur at the same time in two time-spaces. Or that the world we live in might very well be a vast hologram. A number of philosophical questions inevitably emerge from the new paradigms it brings about. Questions about the nature of reality, the importance of speculation in science, the limits to what humans can comprehend, etc.
iMAL entrance on Quai des Charbonnages / Koolmijnenkaai in Brussels. Photo by Caroline Lessire
iMAL, the centre for digital cultures and technology in Brussels, has re-opened a couple of weeks ago with a spectacular art exhibition that explores the world of quantum physics. I’m sure you can guess the bad news: iMAL is closed until further notice. Keep an eye on their social media though, it is not only a space where creative minds from all over the world like to meet but also, because of its location in the infamous neighbourhood of Molenbeek, a cultural centre which programme will also address the inquisitiveness of local communities who tend to be left out of the cultural offers.
Suzanne Treister, The Holographic Universe Theory of Art History (THUTOAH), 2018. Photo by Caroline Lessire
I was lucky enough to be in Brussels for the opening weekend of Quantum: In Search of the Invisible. The international project, curated by Mónica Bello, Head of Arts at CERN, and José-Carlos Mariátegui, scientist, writer and curator, presents ten projects by artists who have spent time at CERN discussing with engineers and particle physicists.
The show is visually stunning. The installations and videos exhibited might be anchored in robust science but they are also able to speak to human imagination and sense of wonder. Here are some of my favourite:
Suzanne Treister, The Holographic Universe Theory of Art History (THUTOAH), 2018. Photo by Caroline Lessire
Suzanne Treister, The Holographic Universe Theory of Art History (THUTOAH), 2018. Photo by Caroline Lessire
No one in the world looks at technology the way Suzanne Treister does. At first sight, the way her work The Holographic Universe Theory of Art History (THUTOAH) approaches quantum physics is a bit puzzling and bizarre but it turns out to be grounded in genuine scientific debates. I had never heard of the holographic principle and the theory that our universe could be a vast, two-dimensional hologram.
Treister uses the theory to hypothesises that artists, every since they started painting in caves, may have been unconsciously attempting to describe the holographic nature of the universe.
The Holographic Universe Theory of Art History (THUTOAH) bombards our retinas with over 25,000 chronological images (25 per second) of works of art created by humanity. The video treats images like electrons and protons in a particle accelerator and plays with our brain’s capacity to process images. A series of watercolours and a soundtrack of interviews with CERN particle physicists accompany the video and further explain the holographic universe principle.
Diann Bauer, Scalar Oscillation, 2018
Diann Bauer (in collaboration with composer Seth Ayyaz), Scalar Oscillation, 2018. Photo by Caroline Lessire
Diann Bauer, Scalar Oscillation (in collaboration with composer Seth Ayyaz), 2018. Photo by Caroline Lessire
Time doesn’t really exist. A crash course by Carlo Rovelli
Time as it functions in physics is different from the temporality we experience. The reason why the distinction is important is that our most advanced systems operate on time scales that our human physiology can’t comprehend.
Through an hypnotising avalanche of text, graphics and sound, Scalar Oscillation overloads our senses and pushes our capacity to absorb and process information.
The script for Diann Bauer‘s video is partly based on physicist Carlo Rovelli’s book The Order of Time. The video makes the claim that even the most stable of objects, when observed from non-human scales are processes rather than things. It is science that defies our most basic human experience.
James Bridle, A State of Sin, 2018. Photo by Caroline Lessire
James Bridle, A State of Sin, 2018. Photo by Caroline Lessire
A State of Sin looks at mathematical randomness, a concept critical to many processes from gambling to cryptography. Randomness, however, cannot be computed, it must be acquired from the world. That’s exactly what the robots in the installation do.
The 8 random number generators on tripods look like little robots. Each of them uses a different sensor to sample randomness from the environment: level of moisture, sound, light, etc. They then generate random numbers from their reading. A nearby screen displays in real time the data captured.
The work cleverly demonstrates how much computational practices are dependent on the chaos of the world. Just like art. Just like the kind of creative thinking that underlies the work of engineers and particle physicists.
Yunchul Kim, Cascade, 2018. Photo by Caroline Lessire
Yunchul Kim, Cascade, 2018. Photo by Caroline Lessire
Yunchul Kim, Cascade, 2018. Photo by Caroline Lessire
Yunchul Kim very briefly describing Cascade, 2018
Cascade explores matter by capturing the pattern of muons. Muons are everywhere. These subatomic particles, much heavier than the electron, shower Earth from all angles and can pass through hundreds of metres of solid material before they are absorbed.
When muons are detected by Cascade’s handmade detector, a signal is sent to a chandelier-like structure, a light and connected pumps are activated and a fluid can be seen traveling through the transparent tubes of the sculpture, making sub-atomic activities visible. It’s slow, subtle and it requires a little bit of faith in what you think you’re seeing.
Juan Cortés, Supralunar, 2018. Photo by Caroline Lessire
Juan Cortés, Supralunar, 2018. Photo by Caroline Lessire
Astronomer Vera Rubin changed the way we think of the universe by advancing that galaxies are mostly dark matter. Dark matter, a “material” that does not emit light nor energy, is thought to account for approximately 85% of all matter in the universe.
Supralunar consists of a series of electromechanical gears in motion that renders physiologically perceptible the patterns in astronomical data from which Rubin and other scientists have inferred the existence of dark matter.
More works and images from Quantum:
Julieta Aranda, Stealing One’s own Corpse (an alternative set of footholds for an ascent into the dark) – PART 3, 2018. Photo by Caroline Lessire
Julieta Aranda, Stealing One’s own Corpse (an alternative set of footholds for an ascent into the dark) – PART 3, 2018. Photo by Caroline Lessire
Exhibition view of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Evelina Domnitch & Dmitry Gelfand, Mucilaginous Omniverse, 2009. Performance during the opening weekend of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Inside iMAL. Photo by Caroline Lessire
Exhibition view of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Exhibition view of Quantum: In Search of the Invisible. Photo by Caroline Lessire
Quantum: In Search of the Invisible, curated by Mónica Bello, Head of Arts at CERN, and José-Carlos Mariátegui, scientist, writer and curator, will hopefully reopen very soon at iMAL in Brussels.
(TrendHunter.com) This expansive list of April 2020 fashion trends feature designs that draw inspirations from a variety of different angles whilst also staying true to the transitioning weather conditions. As Spring…
As I reflect on generational equality, the theme of 2020’s International Women’s Day–which, in my opinion, deserves far more space than a day or even a month–my mind goes back to the recent debate as to whether this year’s Super Bowl halftime show was objectifying or empowering. Despite positive momentum on the gender equality front…
A SEMrush apurou quais foram as séries mais pesquisadas pelos brasileiros na internet nem 2020, especialmente agora que o país vive grandes adaptações graças ao isolamento social aplicado para evitar a propagação da pandemia de COVID-19. O resultado mostrou que “Sex Education” é a série que mais bombou nas pesquisas até agora com base em dados de …
O post Até agora, “Sex Education” é a série mais popular entre brasileiros em 2020 apareceu primeiro em B9.
Chico Bento, um dos personagens mais carismáticos da “Turma da Mônica” foi o escolhido pela MSP para unir forças ao WWF-Brasil (World Wide Fund for Nature) em apoio à “Hora do Planeta”. Já conhecido como embaixador da proteção das nascentes do Pantanal, desde 2014 o personagem é um importante aliado da organização na conscientização sobre …
O post Chico Bento se junta à WWF-Brasil em ação da “Hora do Planeta” apareceu primeiro em B9.
Na esteira da Coca-Cola e (por um momento) do McDonald’s, o Burger King promoveu em sua rede uma nova ação cujo foco é reforçar o distanciamento social. No caso da marca de fast food, a manobra foi realizada no Reino Unido, onde diversas lanchonetes da empresa desde a última sexta (27) mantém uma fachada diferente …
O post Burger King altera fachada de unidades no Reino Unido para pedir a público que fique em casa apareceu primeiro em B9.
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| THE ORIGINAL? G.E.R – Racism awareness – 2018 “Racism hides in the smallest of details The homicide rate in brazil is 71.4% higher among black people” Agency : Sides (Brazil) |
LESS ORIGINAL Coalizão Negra P-D Racism Awareness – 2020 “75,5% of the people murdered in Brazil are black” Source : Adsoftheworld Agency : Wunderman Thompson (Brazil) |
Though The One Club is known for its awards programs, show and Creative Week, it underscores the core mission of the nonprofit by giving support to the people in advertising. “If there’s anything that we can do to help, we will do it,” said Kevin Swanepoel, CEO, One Club. As the agency community gets to…
These are challenging times. We asked you to share how you were doing during coronavirus. We’re humbled and grateful to share your stories from around the nation on making lemonade out of lemons, experiencing silver linings, tackling tips on juggling WFH and taking care of yourself. We’re also happy to offer a short, guided meditation…
Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. In fact, more than half of b-to-b marketers use in-person events and trade shows to drive lead generation. Unfortunately, we’re living in a world in which face to face interactions at conferences…
Instagram recently updated the Donation sticker in Instagram Stories to highlight organizations that are helping to fight the coronavirus. If you want to create a campaign to raise money for one of these nonprofits, our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step…
O Facebook anunciou nesta segunda-feira (30) que vai investir 100 milhões de dólares em veículos de jornalismo para aumentar os esforços de busca pelos fatos durante a pandemia do coronavírus. Enquanto 25 milhões serão destinados ao Facebook Journalism Project, que fomenta iniciativas locais, os outros 75 milhões serão distribuídos na forma de “gastos adicionais de …
O post Contra crise, Facebook vai investir US$ 100 milhões em veículos de jornalismo apareceu primeiro em B9.
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(TrendHunter.com) This list of April 2020 art and design trends offers the perfect opportunity to distract oneself during uncertain times brought about by the Covid-19 pandemic.
With consumers practicing social…
Agencies and brands must now contend with a new production reality when it comes to releasing work that connects to the coronavirus pandemic. Instead of location shoots, most rely on stock footage or user-generated content. Jack Daniel’s new spot from Energy BBDO uses the latter. “We’ve all had to rapidly adapt to this new reality,…
The Summer Olympics, postponed last week as a result of the novel coronavirus pandemic, have been rescheduled. The Games–which will still be called the Olympic Games Tokyo 2020–will take place from July 23-Aug. 8, 2021. The Paralympic Games will be held from Aug. 24-Sept. 5, 2021. The new dates were agreed upon today by the…
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During the pandemic everyone is in isolation, therefore we’re all more exposed to cybercrimes, embezzlement and specially domestic violence.
Advertising Agency:Youngnetwork Group, Lisboa, Portugal
Art Director:André Góis
Copywriter:João Vaz
Creative Director:Tiago Vital
Account:Mariana Azevedo
Print, Online
Custo Justo
Finding the right house, apartment or car isn’t a walk in the park. Why? Most of the times we don’t spend enough time thinking of what we need and what for. For instance, buying a house with a garden is all very fine. But am I going to be ok with kids playing football on the grass? Or am I Mr. or Mrs. Buzzkill and no one screws up my precious lawn? Is it for reading in the most peaceful way or to invite the guys for a barbecue? And the car? Is it for Sunday driving, bragging or for family vacations? It’s questions like these that make us find a house, a car, and an insight.
Advertising Agency:Opal Publicidade, Porto, Portugal
Creative Director:Gonçalo Santos
Art Director:Michael Altomani
Copywriter:MIGUEL FERREIRA
Illustrator:Hugo Azevedo
Account:Goncalo Furtado
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
