How Brands Are Battling Knockoffs on Amazon

If you’re a skincare brand, you’ve probably put a lot of thought into how your products smell and feel. So reading reviews on Amazon.com that say one of your creams reminded the consumer of “month-old milk” or that “it literally feels (and smells!) like rubbing your face with ham grease” is bound to be distressing….

Here’s What’s in Store for Retail in 2020

Even before the recession of 2008, there were signs that the retail sector was in trouble. Many brands at the time didn’t view online as a threat, and when they began to feel the effects in the 2010s, it was too late for many. Leveraged buyouts by private equity of the likes of J.Crew and…

Boundary-Pushing Director Leo Zuckerman Signs with Golden LA

In Amazon’s Bookstore, No Second Chances for the Third Reich

The retailer once said it would sell “the good, the bad and the ugly.” Now it has banished objectionable volumes — and agreed to erasing the swastikas from a photo book about a Nazi takeover.

He Combs the Web for Russian Bots. That Makes Him a Target.

Ben Nimmo helped pioneer disinformation investigations. His work is now more urgent as misleading internet tactics spread.

What to Watch For Tonight at the Oscars

Don’t expect any surprises in the acting categories, but the best-picture race is compelling. The hostless ceremony begins at 8 p.m. Eastern on ABC.

Milka: Alpine Milk

HP: The Most Fabulous Unboxing

The New York Times: Opinions change, facts don't

Opinions and debate articles are crucial to democracy, but it is important to understand the difference between facts and opinions when reading the news. Especially in today’s society when opinions are shared and reposted as news.

Cerveza Aguila: Beer Cap Project

Applegate Farms: The Applegate Clean Meat Cleanse

Gillette: Raheem Sterling – Made of What Matters

Giving Tuesday: Giving Songs

The visibility Puerto Rican music get is so enormous, that in 2018, 27 of the top 100 most watched videos on YouTube were from Puerto Ricans artists. On the other hand, many non profit organizations are hardly known, mostly because they lack the economic means to gain visibility. That’s why for The Giving Tuesday, we leveraged the Puerto Rican global musical influence to help humanity, by simply using these Puerto Rican music videos on YouTube, that are seen by millions everyday, to ask for donations. So what would happen if we gave social causes the same visibility these YouTube superstars get? With that in mind, we asked world renowned Puerto Rican artists to show compassion in a simple way: by giving their smash hit titles in YouTube a whole new meaning. For the entire #GivingTuesday, when millions of people searched for their favorite music video, their song titles turned into public service announcements, letting fans know which cause they were supporting and inviting them to make a donation for givingtuesday.org.

Ad Age: Adageism

Ad Age Print Ad - Adageism

The challenge was to shatter stereotypes that women face in advertising through media depictions using Dove’s and Girl Gaze’s Getty photo library #ShowUs that were created to increase inclusiveness in advertising.

Amazon: Changing the voice of equality

Amazon is now taking the lead towards equality by introducing Alex.

Avanta Clinics: Know When To Stop!

Getting a filler injection should be considered a medical procedure, not a cosmetic treatment. Scars, deformities and even blindness are only part of the dangers of unregulated procedures. Put your trust only in the hands of licensed medical institutions. #KnowWhenToStop

Video of Avanta Clinics: Know When To Stop!

Jim Beam: Devil's Cut

Jim Beam Print Ad - Devil's Cut
Jim Beam Print Ad - Devil's Cut
Jim Beam Print Ad - Devil's Cut
Jim Beam Print Ad - Devil's Cut
Jim Beam Print Ad - Devil's Cut
Jim Beam Print Ad - Devil's Cut

If drinking Devil’s Cut is wrong, you don’t want to be right.

Google: Move On

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M&M's / Mars: Messages for Every Occasion

With the campaign launching concurrent with The Oscars, M&M’s will use their Messages packs to comment on what is happening throughout the show. These in-the-moment commercials will be contextually placed to feel as if they’re reacting live to what’s happening all through the night (similar to how brands react real-time on Twitter and other social media platforms).

Twix: In Case of Emergency

For the first time, America’s favorite cookie bar is combining with one of America’s favorite flavors for the brand’s biggest variant launch yet—new Twix Cookies & Creme. To celebrate the Cookies & Creme bar’s national rollout, TWIX is going back to the factory where it all began