Hasta La Creative!

For our latest Park Place Volvo billboard featuring the new XC90, we rethought our approach from the top down—literally. This unconventional concept showcases the model’s six captain’s chairs, and is currently catching the eyes of commuters on the Dallas North Tollway.

Every year, from 25 November until 10 December, the South African government runs a “16 Days of Activism for No Violence Against Women and Children” campaign, to try and turn the tide against GBV. But with South Africa having the 4th highest rate of femicide in the world and experiencing a dramatic spike in reported incidents of gender-based violence in 2019, it’s clear that 16 days is simply not enough. Philisa Abafazi Bethu (Heal Our Women) – a Cape Town-based NPO that works on the Cape Flats and townships in the city – launched a poster campaign AFTER 16 Days of Activism had ended, that pushes for #365DaysOfActivism instead. The posters highlight how the current climate of GBV is like a movie – a deeply disturbing and unending one, whose narrative needs to change. These were up at cinema Ster-Kinekor Cavendish and other establishments in the city. By launching this GBV awareness campaign after 16 Days Of Activism, it made people aware that the efforts to eliminate GBV in South Africa need to be maintained 365 days a year, and not just confined to the 16, in order to make a real difference.

A disturbing story between a teenager and a strange creature reminds us of how far we take some relationships.

This isn’t about another new year’s resolution. Instead, the agency wanted to create a wave of positivity to ride into the next decade – and boy do we all need it! We challenged ourselves to answer two (admittedly big) questions: How will you practice 20 minutes of self-care a day, and how will you practice 20 hours of greater good a year? Simply put: What’s your 20/20 vision?
The campaign kicks off with a video and is supported with beautiful imagery that will run on Connelly Partners’ social channels to reveal employees’ 20/20 visions. Influencers will also be activated through the month of January to post their own 20/20 and encourage others to participate. The campaign will be distributed to all staff, partners, clients and more in order to encourage participation using #WhatsYour2020 to tell the world how they plan to kick off the new decade with a 20/20 vision of their own. The goal was to showcase each person completely, without anything to hide, and an air of vulnerability. Connelly Partners did this through crisp full-length photography of each person against a stark white backdrop as well as candid shots. Participants wrote their 20/20 visions so that personal handwriting, each person’s own art, could be overlaid on assets. Video interviews between colleagues revealed personal stories and goals for the year. The culmination reveals a beautiful campaign that shows each person’s most human side as we bring positivity into the new year and decade. Connelly Partners has doubled down on defending humanity in a business that increasingly marginalizes it. It’s an approach the agency calls “Defiantly Human.” When copywriter Steve Connelly established Connelly Partners in 1999, he set out to show the world that doing great work didn’t mean sacrificing your humanity, humility or life outside of the office. What began as a two-person shop out of borrowed space has grown into the largest independent ad agency in New England.

These ads visually showcase the beautiful, eye-catching exteriors of each Tiffin RV and are designed to give each vehicle implied energy by simply and beautifully making them feel as if they are moving forward even though they are in a static state—this energized, directive light approach is reflective of and embodies the Tiffin brand tagline, Made To Move You.

Oikos is unveiling “Possibly the Best Yogurt in the World,” a new campaign that entertains audiences and celebrates the Greek yogurt’s delicious taste and texture. In a category full of lifestyle and “bite and smile” marketing imagery, Oikos is going a completely different direction: comedy. The campaign features Ares, who has quit his day job as the Greek God of War to work at Oikos Greek Yogurt.

‘Show Off The Real You’ is the target and slogan behind my brand, which focuses primarily on self-expression and standing out. The campaign focuses on high quality products as well as customized packaging for all products that fits and reinforces the brand identity, including boxes, paper bags, envelopes and more. EMIL is a currently operational online-based Egyptian brand and shop that specializes in all sorts of merchandise including stickers, art prints, pins and T-shirts, all with a main purpose to express yourself and ‘show off the real you’.