In the cutthroat streaming world, Starz president and CEO Jeffrey Hirsch isn’t looking for competitors. He’s looking for partners. “The streaming wars continue to make headlines daily, with each new entrant looking to replace what has traditionally been known as basic television and to become the primary service in the home,” Hirsch said Tuesday at…
LinkedIn revealed three new features for pages Wednesday: invite to follow, LinkedIn Live and the ability for page administrators to share updates from either their profiles or their pages, directly via the professional network’s homepage. The company said in a blog post, “Today, more than 50 million organizations around the world rely on LinkedIn pages…
Para comemorar o Ano Novo Chinês, que começa no próximo dia 25/01, a Nike lançou uma campanha engraçada que brinca com o fato de, muitas vezes, ser inútil tentarmos fugir de certas tradições familiares. A campanha aborda a tradição dos hongbao, envelopes vermelhos que são dados como presentes em ocasiões especiais, como casamentos e, claro, …
O post Nike brinca com tradições familiares em campanha especial para o Ano Novo Chinês apareceu primeiro em B9.
Uma startup especializada em desenvolver plataformas com inteligência artificial criou um sistema bastante peculiar, capaz de controlar o tamanho do colarinho em um recipiente que esteja sendo preenchido com cerveja. A Pubinno, fundada em Istanbul em 2015, se mudou recentemente para São Francisco, e hoje vale entre 20 e 30 milhões de dólares. A Pubinno …
O post Startup cria inteligência artificial que serve o colarinho perfeito de cerveja apareceu primeiro em B9.
Sometimes, it’s easier to find the courage to confide over a coffee.
With up to four generations living under one roof, Vietnam is home to a unique cultural phenomenon. In every family, one person works away from home to support the whole family and takes pride in carrying all the responsibilities. This moral duty is often passed down from generation to generation. Through this, we unearthed an insight that the people of Vietnam could instantly relate to – Family Heroes. Backed by this, we launched M-150 to our target audience – factory workers. Unlike other energy drinks in the market that encourage selfish progression, M-150 champions those who proudly carry the futures and wellbeing of their families. We created a 30-second spot that parodied popular superhero trailers. Our film showed the ‘Family Hero’ character proudly carrying his parents, grandparents, children and wife on his shoulders as he goes through his daily routine from work to home. It also featured Vietnam’s footballing hero and Captain, Que Ngoc Hai, who with his humble upbringing was a true family hero himself.
Daniel Craig is a world-renowned actor, but in the hearts and minds of #007 fans around the world he will always be James Bond. As a proud partner of the Bond franchise, ahead of the launch of the upcoming No Time To Die film, we’ve launched our latest advert for Heineken 0.0.
In order to bring to life that feeling of being caught out in the rain, we created ads from the POV of people seeing their own reflection in that first raindrop as they look up at the sky.
These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart’s e-commerce site where users could purchase a specially marked product that brought clean water to someone in African for one full year.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Exclusive: Publicis Groupe Is Reviving Razorfish Less than a…
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it. A Finnish young people’s media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.
We are once again celebrating women of all shapes, sizes, abilities and backgrounds. This time, however, we’re sharing the stories of women who’ve overcome issues that we, as a society, must overcome together to help more women find ways to be active.
Fans of popular shows are converging on Facebook to talk about what they hear, and pretty much everything else too.
Wildlife’s global, family appeal — when the environment is “the issue of the age”gives Netflix and its rivals a rich supply of new content.
Sant’Agata Bolognese Motor Company ended 2019 celebrating its fans community with the second chapter of the Lamborghini #RealLover quest. The campaign tells the true story of Sterling Bakus and his son, both of them real enthusiasts about Lamborghini. That passion brought the father to start building a 1:1 replica of a Lamborghini Aventador. The son and the whole family are the “victims” of a great surprise to celebrate their love for Lamborghini.
Tech positions dominated job and recruiting site Glassdoor’s list of the 50 Best Jobs in America for 2020. The top seven on this year’s list were tech jobs: front-end engineer (No. 1), Java developer (2), data scientist (3), product manager (4), development operations engineer (5), data engineer (6) and software engineer (7). Glassdoor said tech…
The Silicon Valley giant is preparing for a legal fight over encryption, even as it works to reduce tensions with the Justice Department.
On Thursday, NBCUniversal will unveil new details of its upcoming streaming service, Peacock, the latest entrant into the increasingly crowded business of streaming television. But if Amazon Studios execs are to be believed, they’re not fazed by all of their new competition. “All of these launches are great because it brings more attention to streaming…
One hour is nice, but 60 days is better. Instagram said Tuesday that long-lived access tokens are now available for the Instagram Basic Display API (application-programming interface). Software engineer Muyuan Liu said in a blog post that when the Instagram Basic Display API debuted last October, user access tokens were only valid for one hour,…
Ogilvy’s U.S. chief creative officer Leslie Sims has been let go as part of a round of layoffs that affected roughly 80 employees at the WPP agency. In an email to staffers obtained by Adweek, worldwide CEO John Seifert said the staff reduction impacted nine offices, equating to 3.7% of the agency’s total workforce in…
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