DFS: The Grand Sofa Caper
Posted in: Uncategorized
To make toys repairable, Dagoma, the European leader in 3D printing, and TBWAParis are launching Operation Toy Rescue. Spare parts for toys that didn’t exist till now have been recreated as 3D printable files.
The concept is simple: After listing the most commonly lost or broken parts of the biggest selling toys in the last 40 years, a team of 3D designers modelled and recreated over a hundred spare parts with a 3D scanner. These 3D replacement part files have been put online at Toy-Rescue.com Anyone can go to the site, find the part they need, download it for free and print it. The spare parts can also be made in an eco-responsible way simply by using plant-based filaments.
The Toy-Rescue.com platform is collaborative. People who can’t find parts for their toy can ask for help from 3D designers who can model them. And web visitors who don’t have a 3D printer can have printed parts sent to them thanks to the community of Dagoma “Makers.”
In parallel, Dagoma is working on designing a filament made from plastic toys that are impossible to repair. This filament could be used just like any other filament and therefore serve to repair broken toys.
To generate donations for “Colorado Gives Day,” December 10, on which Coloradans are urged to support any of the hundreds of Colorado local nonprofits registered with coloradogives.org , the successfully crowd-funded creator of “Emoji Dick,” which is Herman Melville’s classic translated into emoji, reluctantly admits what many viewers might already be thinking: that they could probably find more useful and more worthy causes to give their money to.
Many people in the western world are still buying cheap clothes from brands that still use third world production lines where workers are in horrible conditions. What if we can make the products themselves talk and tell the story behind their creation?
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The 25 Best Ads of 2019 Our top ads…
Women very often get cheesy compliments while flirting, but there are some other things even cheesier that you can get.
The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem’s basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.
Pescanova brings back a Spanish holiday icon for their Christmas campaign. The catch? The icon now has a mustache and mustaches are a sign of quality and freshness.
Professional Training Center “Edushare”. Who provides high quality professional programs designed for executive leaders and working professionals.
Here we are, at the end of a seismic year for the advertising and marketing world, from the creeping death of the chief marketer role to #MeToo and every company scrambling to find its purpose. While those are important, ongoing stories, they weren’t the headlines that really grabbed the attention of our readers. Out of…
Directed by Douglas Avery, the film features a young girl seen walking through a dark and menacing forest, throughout the film’s dark backdrop, she narrates her reality that for her “monsters” do exist. During her walk, she suddenly pauses when she discovers a golden crown shining brightly amongst the tree branches. As her backdrop fades away, it is revealed that she’s a young cancer patient inside a LifeBridge Health Hospital. The hospital nurse is then shown, bringing a warm, inviting and much needed comforting presence. She places a paper crown on the young girl’s head and they embrace each other. The film is the second ad in LifeBridge Health’s Care Bravely Movement campaign. Developed with StrawberryFrog, the inspiration behind the marketing campaign was to “activate and ignite its purpose” around a simple but powerful idea that would both resonate externally and motivate internally. This “Care Bravely” idea embodies the spirit of the people of LifeBridge Health.
State legislatures are pushing businesses and organizations to go green by incentivizing organizations to create community solar gardens. ReneSola wanted to focus specifically on businesses and organizations who interested in savings and their environment. Employ the sun was created to articulate how a natural resource like the sun could be used to help them save money and put more to the bottom line. Using the sun as an employee businesses and organizations can take advantage of is ReneSola’s way to communicate messaging for a B2B audience and cut through the standard clutter of solar panels and green savings imagery.
Very often people are stuck at jobs they don’t like meanwhile dreaming about their childhood goals. Monster supports people’s dreams and encourages them to do what they love.
By tapping into the core struggles of puberty, this campaign gives a lighthearted spin on the need for deodorant.
In times of digital advertising outdoor advertising is more alive than ever! Under the motto “Outdoor advertising makes brands bigger”, we created a campaign that demonstrates the impact of outdoor advertising in brands. To do so we broke the first rule of any Brand. WE TOUCHED THE LOGO! Yes we did. In a humorous way we show how strong brands become big brands with the help of outdoor advertising.
Women get into uncomfortable (sometimes dangerous) positions when shaving. This campaign pokes fun at these positions to show that using Nair is easier than shaving.
Tide Pod shout-outs onscreen. Flirtatious exchanges with companies on Twitter. Netflix may not run ads, but it has become a coveted marketing platform.