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Squarespace’s Latest Ad Shines a Spotlight on an Unamused Oscar the Grouch

Sesame Street’s Oscar the Grouch is perhaps best known for, well, living out of a garbage can and being the resident grump of the show’s cast of characters. But thanks to Squarespace, the muppet now has a new claim to fame: art sensation. In the website builder’s latest ad, a Brooklynite stumbles upon Oscar’s heap…

Pyer Moss Was Authentically Built Around These 3 Pieces

Branding is an extension of storytelling. An integral yet common communicative experience, storytelling accounts for roughly 65% of all human conversation. It’s how we pass down societal norms and spread innovation through generations and across cultural lines. The challenge for most brands is to communicate sincere social awareness, often regarding issues of no direct association….

Amazon Surpasses Walmart to Become the Top Black Friday TV Ad Spender

Amazon spent more on TV advertising than any other major retailer in the days leading up to Black Friday, according to new data from ad intelligence firm MediaRadar. After analyzing TV ad spend for nearly 300 retailers during the first two weeks of November, results revealed that Amazon leaped seven spots compared to last year,…

45 Gifts for Sci-Fi Fans – From Sci-Fi-Inspired Sneaker Collections to Rolling Sci-Fi Robot Toys (TOPLIST)

(TrendHunter.com) When thinking of gifts for sci-fi fans, many come into mind this year as the fantastical theme is explored through different streams of products and services. These innovative products cater to fans…

55 Gifts for Hip-Hop Fans – From Song-Inspired Slot Machines to Rapper-Branded Cannabis Oils (TOPLIST)

(TrendHunter.com) This round-up of gifts for hip-hop fans explore the many facets of hip-hop culture and spotlights the evolution of the genre throughout the years. It has significantly grown and had a dominating…

50 Gift Ideas for Your Boyfriend – From Travel-Sized Grooming Kits to Spicy Ramen Gift Sets (TOPLIST)

(TrendHunter.com) Those in search of a fitting holiday present for their significant other can find the perfect solution with this list of 50 gift ideas for your boyfriend. From travel-sized grooming kits to spicy…

“Troco Automático”: nova função da Uber converte troco em dinheiro por créditos para o usuário

A Uber lançou uma nova funcionalidade no Brasil para facilitar a vida de usuários e motoristas parceiros nas viagens pagas em dinheiro. Chamada de “Troco Automático”, a função permite que o troco da viagem seja feito na forma de créditos Uber Cash, que podem ser usados em outras viagens ou em pedidos no Uber Eats. …

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Spotify: Here’s How to Turn On Data Saver Mode

Did you know that Spotify has a data saver mode, which you can turn on to stream music at a lower quality in order to save data? Our guide will show you how to turn this mode on. Note: These screenshots were captured in the Spotify application on iOS. Step 1: On the Spotify home…

What Brands Need to Understand About Cancel Culture

Kanye West. Equinox. Taylor Swift. Kevin Spacey. Nelly. Donald Trump. Joe Biden. Guacamole. Post Malone. Crocs. Aziz Ansari. Elon Musk. 6ix9ine. Prada. Snapchat. United Airlines. Roseanne. Kim K’s Skims n?e Kimono. Nothing in common? Think again. It’s not their charm and wit or a social following over 1 million or their unwitting ability to turn…

30 Immersive VR Gifts – From High-End VR Headsets to Storytelling VR Puzzle Games (TOPLIST)

(TrendHunter.com) VR gifts continue to grow in popularity as the technology becomes more and more accessible. Additionally, VR gifts provide an avenue for people to access immersive multi-media experiences. There are…

50 Space-Themed Gifts – From Lunar Landing-Inspired Timepieces to AR-Power Space Travel Mugs (TOPLIST)

(TrendHunter.com) There are many space-themed gifts to consider this holiday season, with special events that occurred throughout the year. One of the highlighting milestones is the Apollo 11 anniversary, but the…

Gillette aborda dramas da puberdade masculina em nova campanha

Na Espanha, a nova campanha da Gillette aborda como a puberdade também pode ser cruel com os meninos. O vídeo mostra como os jovens lidam com o surgimento dos primeiros pelos de bigode, que quase sempre geram provocações dos colegas. A campanha “A Moustache | My Moustache”, criada pela Proximity Spain incentiva os meninos a …

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The New Gannett Faces The Same Old Problem (How To Make Money Online)

Newspapers are vital to our communities and to the democratic process. True or false? If people speak with their pocketbooks, and I believe we do, the answer is false. Big Doesn’t Mean Best, But Big It Is The $1.2 billion merger of Virginia-based Gannett and New York-based New Media Holdings Group is now complete, forming […]

Comercial da “Squarespace” transforma Oscar da “Vila Sésamo” em celebridade

A Squarespace é dessas marcas que adora trabalhar com o bizarro para promover seus serviços, com a prova maior sendo certamente as campanhas do Super Bowl que a companhia lançou em 2017 e 2018. O novo esforço publicitário da plataforma de hospedagem de sites não poderia ser muito diferente, mostrando como ela é capaz de …

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Facebook lança Viewpoints, app de pesquisa que remunera os usuários via Paypal

O Facebook anunciou um novo aplicativo que funciona como um programa de pesquisa de mercado e teste de produtos, e que permite aos usuários ganhar dinheiro através de uma remuneração feita via Paypal. No vídeo de divulgação do app chamado Viewpoints, a empresa explica que as pesquisas ajudarão o Facebook a “moldar o futuro da …

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Big Mike Bloomberg Is Going To Spend Whatever It Takes To Defeat Don

There are many maddening areas of public life, including “Pay to Play,” which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we’re nowhere near bringing this legislative change to the fore. In politics, as in so many […]

Ryan Reynolds’ Latest Gig; The New CMO: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds Purchases Ownership Stake in Mint Mobile Dry-humored…

How Chobani Is Making Healthy Food More Accessible

As the commercial food industry has gradually awakened to the importance of producing healthier fare, another issue has crept into the spotlight right behind it: accessibility to that fare. It’s no secret that poor and minority neighborhoods contain a disproportionate concentration of fast-food outlets. The term “food desert”–population centers that are miles removed from any…

Lincoln Financial Group: It Pays to Talk

“The (Un)Spoken Plan” features a social experiment called “Restaurant Talks,” in which Lincoln Financial and FCB took over a restaurant, added hidden cameras and changed the menu to get real, unsuspecting families talking about finances – often for the first time. “Restaurant Talks” was created in response to a new proprietary survey – the 2019 Lincoln Financial Conversation Survey – that revealed, among other startling statistics, that while 93% of Americans believe it is important to plan for their family + their own financial futures, 47% of them (nearly half of the entire country) struggles to have conversations with loved ones about long-term financial planning.

The campaign’s goal is to lower this number by encouraging people to talk to their loved ones about finances with the help of Lincoln Financial tools and resources this holiday season.

Video of It pays to talk | The (Un)spoken Plan by Lincoln Financial Group