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Sesame Street’s Oscar the Grouch is perhaps best known for, well, living out of a garbage can and being the resident grump of the show’s cast of characters. But thanks to Squarespace, the muppet now has a new claim to fame: art sensation. In the website builder’s latest ad, a Brooklynite stumbles upon Oscar’s heap…
Branding is an extension of storytelling. An integral yet common communicative experience, storytelling accounts for roughly 65% of all human conversation. It’s how we pass down societal norms and spread innovation through generations and across cultural lines. The challenge for most brands is to communicate sincere social awareness, often regarding issues of no direct association….
Amazon spent more on TV advertising than any other major retailer in the days leading up to Black Friday, according to new data from ad intelligence firm MediaRadar. After analyzing TV ad spend for nearly 300 retailers during the first two weeks of November, results revealed that Amazon leaped seven spots compared to last year,…
A Uber lançou uma nova funcionalidade no Brasil para facilitar a vida de usuários e motoristas parceiros nas viagens pagas em dinheiro. Chamada de “Troco Automático”, a função permite que o troco da viagem seja feito na forma de créditos Uber Cash, que podem ser usados em outras viagens ou em pedidos no Uber Eats. …
O post “Troco Automático”: nova função da Uber converte troco em dinheiro por créditos para o usuário apareceu primeiro em B9.
Kanye West. Equinox. Taylor Swift. Kevin Spacey. Nelly. Donald Trump. Joe Biden. Guacamole. Post Malone. Crocs. Aziz Ansari. Elon Musk. 6ix9ine. Prada. Snapchat. United Airlines. Roseanne. Kim K’s Skims n?e Kimono. Nothing in common? Think again. It’s not their charm and wit or a social following over 1 million or their unwitting ability to turn…
Na Espanha, a nova campanha da Gillette aborda como a puberdade também pode ser cruel com os meninos. O vídeo mostra como os jovens lidam com o surgimento dos primeiros pelos de bigode, que quase sempre geram provocações dos colegas. A campanha “A Moustache | My Moustache”, criada pela Proximity Spain incentiva os meninos a …
O post Gillette aborda dramas da puberdade masculina em nova campanha apareceu primeiro em B9.
Newspapers are vital to our communities and to the democratic process. True or false? If people speak with their pocketbooks, and I believe we do, the answer is false. Big Doesn’t Mean Best, But Big It Is The $1.2 billion merger of Virginia-based Gannett and New York-based New Media Holdings Group is now complete, forming […]
A Squarespace é dessas marcas que adora trabalhar com o bizarro para promover seus serviços, com a prova maior sendo certamente as campanhas do Super Bowl que a companhia lançou em 2017 e 2018. O novo esforço publicitário da plataforma de hospedagem de sites não poderia ser muito diferente, mostrando como ela é capaz de …
O post Comercial da “Squarespace” transforma Oscar da “Vila Sésamo” em celebridade apareceu primeiro em B9.
O Facebook anunciou um novo aplicativo que funciona como um programa de pesquisa de mercado e teste de produtos, e que permite aos usuários ganhar dinheiro através de uma remuneração feita via Paypal. No vídeo de divulgação do app chamado Viewpoints, a empresa explica que as pesquisas ajudarão o Facebook a “moldar o futuro da …
O post Facebook lança Viewpoints, app de pesquisa que remunera os usuários via Paypal apareceu primeiro em B9.
There are many maddening areas of public life, including “Pay to Play,” which rules American politics. To win a seat in the U.S. Congress, it takes about $3M every two years. We could opt to change the rules, but we’re nowhere near bringing this legislative change to the fore. In politics, as in so many […]
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds Purchases Ownership Stake in Mint Mobile Dry-humored…
As the commercial food industry has gradually awakened to the importance of producing healthier fare, another issue has crept into the spotlight right behind it: accessibility to that fare. It’s no secret that poor and minority neighborhoods contain a disproportionate concentration of fast-food outlets. The term “food desert”–population centers that are miles removed from any…
“The (Un)Spoken Plan” features a social experiment called “Restaurant Talks,” in which Lincoln Financial and FCB took over a restaurant, added hidden cameras and changed the menu to get real, unsuspecting families talking about finances – often for the first time. “Restaurant Talks” was created in response to a new proprietary survey – the 2019 Lincoln Financial Conversation Survey – that revealed, among other startling statistics, that while 93% of Americans believe it is important to plan for their family + their own financial futures, 47% of them (nearly half of the entire country) struggles to have conversations with loved ones about long-term financial planning.
The campaign’s goal is to lower this number by encouraging people to talk to their loved ones about finances with the help of Lincoln Financial tools and resources this holiday season.