Nov 03

Anheuser-Busch’s CMO on What the Heritage Beer Brand Is Doing to Compete in a Hard-Seltzer World

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Whether you call it hard or spiked, alcohol-infused seltzer was the talk of the town in America this past summer, a fizzy craze that spawned numerous think pieces–media outlets ranging from The Wall Street Journal to The Atlantic weighed in–and, according to CNN, inspired a nationwide shortage of White Claw Hard Seltzer in September because…

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