PALM SPRINGS, Calif.–What ever happened to the magic, people? As the CMO of Heineken USA, Jonnie Cahill has more data about consumers and tools for how to reach them than ever before. He’s tuned into the latest developments in programmatic advertising, and he’s steeped in media mix, awareness and impressions, just like marketers across every…
Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. The festival’s third West Coast edition, which runs Nov. 9-10 at the Hollywood Roosevelt in Los Angeles, comes after…
Boston Beer Company has sent creative for its Sam Adams and Truly Hard Seltzer brands to Goodby, Silverstein & Partners following a review. Boston Beer Company spent nearly $42 million on marketing for Sam Adams in 2018 and just under $14 million in the first half of this year, according to Kantar Media. The company…
Fifteen years after joining the company, Art Peck is stepping down from his role as CEO of Gap Inc. as well as from the company’s board. Robert J. Fisher, Gap Inc.’s chairman of the board, will step into the role as interim president and CEO. Fisher is part of the founding family behind Gap Inc.,…
Disney is busy ramping up for the premiere of its anticipated streaming service Disney+, but the company hasn’t forgotten about Hulu. The Hulu library will soon be the home of programming from the cable network FX, Disney CEO Bob Iger said today on a call with investors. Beginning in March 2020, all existing and new…
Concept ” Civilizations Design Perception ” It expresses the identity of the design and the power of the different civilizations like Arabic, Persian, Roman, Greek, Samurai & World War II. Creating the contrast of identity and character through design structure, lines, and color, to express a period were identity needed to be expressed freely and without restriction.
Black Lines, the expert in premium cocktails on tap, unveils a new brand identity developed in partnership with London-based branding agency & SMITH. Previously known as Hingston + Co., Black Lines is on a mission to change people’s preconceptions of how cocktails are served and experienced, delivering a selection of premium draught cocktails to exacting standards, from classic recipes to more creative serves. Challenging deep-seated conventions in the drinks industry that suggest each cocktail must be handcrafted in front of the drinker, Black Lines has devised a groundbreaking method of delivering an exceptional – and consistent – serve on tap. Kuleen Khimasia, Co-Founder, Black Lines, says: “We want to shake up the category and introduce great cocktails to spaces where drinkers otherwise didn’t expect them to exist or where they couldn’t be executed well enough. “& SMITH delivered a powerful, more contemporary identity that mirrors the artistic and scientific innovation behind each serve, with the energy needed to revolutionise the cocktail industry and challenge drinkers’ preconceptions.”
A revered figure, he mixed serious discussion on matters like sex abuse and contraception with lighter fare on his long-running “Late Late Show.”
PALM SPRINGS, Calif.–Within 8 minutes of ordering Neosporin and Band-Aids, a consumer in Virginia had those items in hand, delivered by drone from a nearby Walgreens to his home. Your move, Amazon. It was no stunt–drone delivery is part of a pilot project the drug store chain launched this fall aimed at “redefining convenience,” said…
Discover past and upcoming events and artists at the Olympic Park, including: an edgy pop singer, a Latin superstar, a famous family of singers, an orchestra conductor, an ancient Egyptian opera singer, an auto show, a dirt bike event, a team of gymnasts, a Hollywood film shoot and the pope.
The true story of a 3 million euros milk bottle.
On the occasion of World Sight Day, Openspace unveils a heart touching digital video for Galalite Screens – a leading manufacturer of cinema screens in India and Sightsavers campaign #BeTheLite This campaign was established with a view to create awareness about the visually impaired children and to aid them in getting treatment Openspace with their young and enthusiastic team captured the intricate moments of visually impaired kids making some stunning art pieces and catching their background story,their dreams and ambitious aspirations. This social initiative has created a huge impact and enlightened many about the preventive measures to be taken to avoid visual impairment.
Digital creative agency Barbarian, tapped by Baker Hughes to develop “Look to Us,” a new content campaign to launch its brand-new identity, in a post-GE world. The international campaign comes in response to the initial divestiture to voice Baker Hughes’ optimistic future, telling the “Who is Baker Hughes without GE?” story, as an independent energy company that’s redefining what’s possible through the power of engineering, science and data, and unmatched expertise of 100 years. The campaign positions Baker Hughes as an authority while teasing goals that will soon become a reality through an Anthem video, a content series, print, OOH, social and digital running as of October 2019 through January 2020. “Look to Us” was designed to pose “What if” questions to convey a sense of possibility while challenging consumers to think about what’s next. This allows “Look to Us” to be more than just a campaign – but also a call to action.
Promotion of a beer brand partnership with jazz music festival. The festival ‘Bratislava Jazz Days’ takes place in October which is the same month when popular beer festival Oktoberfest happens. We used this and the 10° beer bottle cap to create Oktoberjazz, notifying people they can enjoy jazz music and great beer also in the 10th month. The answer to the brief was both right on the product bottle and in the date of the fest. All it took was a close-up shot.
“The first step in treating it, is seeing it” video was created for the 2019 Nocturne Art event in Halifax. Our goal was to help people better understand the signs of PTSD by providing an inside look into the firsthand experiences and feelings of those living with the condition. It consisted of a multi-screen experience featuring a video and 3D screen. Using the red and blue filters of 3D glasses, the video reveals the signs and symptoms of those living with PTSD and the “normal” words they use to keep their suffering hidden. Participants will also be able to use 3D glasses on-site to reveal two different messages on the various supporting screens.
On the occasion of its 25th anniversary, DoDo celebrates its origins and returns to the enchanting Seven Colored Earths of Mauritius. A homage to the charming island that was once home to the Dodo – symbol of uniqueness and unmistakable personality that has been inspiring the Brand’s signature creative vision and charming jewelry since 1994. We go back to the origins, where it all has begun, through an integrated and cross country campaign to continue telling DoDo’s story from print to PoP and last but not least on digital assets like Instagram, Facebook, Newsletter, Website.
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