Próxima do aniversário de 100 anos, Warner Bros. anuncia nova identidade visual e logo

A Warner Bros. esta semana anunciou um novo design para seu icônico logo, um que chega adiantado às comemorações dos 100 anos do estúdio em 2023 e com a missão de unir as diversas vertentes de produção da companhia da WarnerMedia sob um mesmo selo universal. Com o emblema “esticado” verticalmente e uma predominância da …

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Pela primeira vez, Facebook acrescenta Instagram em seu relatório de transparência

A cada trimestre, o Facebook divulga o seu relatório de transparência dos “padrões da comunidade”, que acompanha os esforços contínuos da empresa para moderar o conteúdo na plataforma. E pela primeira vez, a empresa acrescentou o Instagram no documento. Os dados sobre o Instagram mostram como a empresa modera conteúdos relacionado à exploração infantil, danos …

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Why It’s Harder Than Ever to Be an Amazon Seller

Throughout 2019, Amazon has made concerted efforts to acknowledge the contributions of its third-party sellers, who CEO Jeff Bezos noted are “kicking [Amazon’s] first-party butt” in his 2018 shareholder letter. Earlier this month, Amazon announced a new program to help small- and medium-sized businesses (SMBs) build their brands and grow online sales though seminars, webinars…

Nova inteligência artificial consegue prever mortes a partir de análise do histórico cardíaco

Um algoritmo utilizado por um sistema de inteligência artificial é capaz de prever a morte de pessoas com até um ano de antecedência a partir da análise de seu histórico cardíaco. O sistema foi treinado a partir de redes neurais, utilizando um banco de dados que possui resultados de 1,7 milhões de eletrocardiogramas de mais …

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Belvedere Vodka CEO Makes a Plea for Truth in Advertising

PALM SPRINGS, Calif.–Which of the following statements is true? 1. Walking around in Skechers Shape-Ups will blast fat and lift your glutes. 2. Gargling with Listerine is just as effective as flossing your teeth. 3. Driving a Volkswagen diesel in the past decade meant you were complying with the Clean Air Act in an emissions-friendly…

Unlike Its Competitors, Clorox Is Building Its Own Direct-to-Consumer Business In-House

For a 106-year-old brand, The Clorox Company is taking an unconventional approach to the direct-to-consumer model. Instead of embarking on an acquisition spree, like Unilever did when it acquired Dollar Shave Club for $1 billion, or building a team entirely in-house, Clorox poached former Boxed marketing chief Jackson Jeyanayagam in January to write the playbook…

Making Marketers’ Dreams Come True; Nike Quits Amazon: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Qualtrics Dream Team Fulfilled Popeyes Chicken Sandwich Needs,…

The Cultural Heirs: Voice of the Wall

The Cultural Heirs Film Ad - Voice of the Wall

The Cultural Heirs is a non-profit association committed to integration and violence prevention as well as the prevention of discrimination and inequalities in our society.

The font is available for everyone to make their own statements for freedom, using the anniversary typeface. The statements will be collected and turned into a book which will be sent as a message to the current leaders of the world.

Video of Voice of the Wall – Your message of freedom

Cheeky Marketing Strategies – The McDonald's Paper Bag is Eerily Similar to Alexander Wang's Design (GALLERY)

(TrendHunter.com) The iconic McDonald’s paper bag might be entering the luxury fashion market as this tongue-in-cheek campaign might suggest. Fast food companies are great at starting playful dialogues with…

Greenpeace: A regular weapon

Greenpeace Digital Ad - A regular weapon
Greenpeace Digital Ad - A regular weapon

In Russia, lethal weapons are either forbidden or their sale strictly governed. However, there is no law to control the sale of another deadly one we can all access. Widespread and powerful, it causes numerous deaths on a daily basis… 70% of plastic waste is disposable packaging that cannot be recycled or reused, with over 1 million animals dying annually as a result of its ingestion. Humans are not immune either, with harmful plastic microparticles entering our bodies through water and food. To raise awareness of the situation, Greenpeace Russia, has partnered with creative agency, POSSIBLE Moscow, to create an imitation firearm made from single-use plastics.

Video of A regular weapon — Greenpeace

Lexus: Out of This World

Lexus Hybrid brings together two opposites – petrol and electric – to create a car that turns all car conventions on their head. It seems impossible for a car to be fast and quiet at the same time. For a car to create energy when it stops moving. For a car to run on electricity but never be charged. And we wanted to shine a spotlight on the tension that exists between these opposites, positioning Lexus Hybrid as a car that brings together the power of two worlds to create something even better. A car that seems impossible when you actually think about it. A car that invites people to experience a new kind of amazing.

Beck's: Give New a Chance

To launch Beck’s Non-Alcoholic in Saudi Arabia, Horizon FCB tapped into the insight about the huge amount of change the kingdom is currently experiencing. They created a film that celebrated the young new creators emerging from Saudi Arabia, using them and their creative skills in the film, and telling young Saudis to “Give New A Chance.”

Media Seen: World Diabetes Day

Media Seen Print Ad - World Diabetes Day

Renault: All New Renault Clio: The French Exchange

SportTV: The Epic Match Point

Shorter versions of “The Epic Match Point” will be aired during SporTV programming, encouraging viewers to get in the mood for the ATP Finals.

Video of The Epic Match Point ROGER FEDERER x RAFAEL NADAL SporTV AlmapBBDO

DreamLand: Unpack Your Dreams

Video of Déballe tes rêves ! [SPOT-TV]

Bombas: Make Everyone Comfortable

For every pair of socks it sells, Bombas donates a pair to a homeless shelter — where socks are the #1 most requested item. To date, Bombas has donated over 25MM pairs.

Video of Bombas – Give Everyone Bombas, Make Everyone Comfortable

Video of Bombas – Give Everyone Bombas, Make Everyone Comfortable (Aunt Kathy)

AP Thailand: Parentographer

AP Thailand Integrated Ad - Parentographer
AP Thailand Integrated Ad - Parentographer
AP Thailand Integrated Ad - Parentographer
AP Thailand Integrated Ad - Parentographer
AP Thailand Integrated Ad - Parentographer
AP Thailand Integrated Ad - Parentographer

AP Thailand and CJ WORX Bangkok challenge social-ready photography norm, with PARENTOGRAPHER, the first ever photography lessons for the elderly to close the generation gap in Thai society.

Video of Parentographer #CapturedByMom #CapturedByDad make every space a home for everyone

Orange: Got Him

Video of Orange – Got him

McDonald's: Family Proof

McDonald's Print Ad - Family Proof
McDonald's Print Ad - Family Proof
McDonald's Print Ad - Family Proof
McDonald's Print Ad - Family Proof