“Training in marketing makes marketers better. It’s the way we all improve and ultimately move the discipline of marketing forward” -Mark Ritson Mark Ritson is a Marketing Week columnist, consultant and adjunct professor at Melbourne Business School. Last year, he wrote about marketing philistinism. I didn’t see the article then, but I see it now. […]
Brands dream of a moment like the one that came for the Popeyes Chicken Sandwich this summer. The new product attracted buzz on social media even before it launched nationwide, and once that date happened, all need for a strategic media plan went out the window when the sandwich went viral and sold out in…
With her daring feminist art and freewheeling lifestyle, Boty personified the cultural scene known as Swinging London.
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different distributions of ad spend across TV…
PALM SPRINGS, Calif.– When Jennifer Breithaupt took over as global consumer CEO of Citi in 2017, she was tasked with injecting more emotion into the financial services brand to differentiate the brand. As Breithaupt quickly found out, that required a near-complete overhaul after asking how the organization was showing up. “We weren’t that proud of…
Film
Stockland
Advertising Agency:Host/Havas, Australia
Executive Creative Director:Jon Austin
Creative Director:Matt Ennis
Senior Copywriter:Anthony Campagna
Senior Art Director:Jari Kennedy
Copywriter:Joe Ranallo
Art Directors:Fernanda Gil-Pier, Manuel Rey
Design:Meng Zhang
Head Of Account Management:Jo Thomasson
Account Director:Max Bennett
Senior Broadcast Producer:Stephanie Cameron
Chief Strategy Officer:Olly Taylor
Senior Planner:Alyce Cowan
Production:Mighty Nice
Director:Darren Price
2D Animation Director:Bonnie Forsyth
Art Director:Softly Dunstan
Head Of Studio:Jeremy Howdin
Head Of Production:Tina Braham
Producer:Samantha Daley
Junior Producer:Diana Angelius
Storyboards:Bonnie Forsyth
Character Designers:Marie Thorhauge, Jason Pamment
Environment Designers:Yori Narpati, Alexandre Belbari
Animators 2D:Bonnie Forsyth, Michael Chen, Jarrod Prince, Ella Rousseau, Audrey Villafana, Alea Trinajstic
Animation Lead 3D:Duncan MacLaren
Animator:Michael Chen
Modelling:Greg Petch, Will Brand, Tristan Lock, Trent Rogan, Andrew Kimberley, Billy Harrison, Akhil Mittal, Karen Etherington
Surfacing:Greg Petch, Will Brand, Tristan Lock, Trent Rogan, Andrew Kimberley, Billy Harrison, Akhil Mittal, Karen Etherington
Rigging:Jason Dobra, Tessa Eden
Lighting:Trent Rogan, Mat Mccosker, Billy Harrison
Composite:Chris Angelius, Tobias Frei, Fiona Lu, Mathieu Carlot
Print:Jamie Phillips, Leanne Lee
Music Production:Song Zu
Music:Haydn Walker
Sound Design:Abigail Sie
Design
Johannesburg Pride
At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders.
Advertising Agency:Joe Public United, South Africa
Group Chief Creative Officer:Pepe Marais
Strategic Director:Mike dos Santos
Executive Creative Director:Simone Rossum
Creative Directors:Christo Kruger, Daryn Drake
Senior Designer:Emarie Gouws
Digital Designer:Andre Lopion
Animators:Andre Lopion, Gareth O’Callaghan, Jiri Miovsky, Maxene Booysen
Senior Copywriters:Jared Milne, Cameron Fraser
Business Unit Director:Emma Dougherty
Senior Consultant:Neela Bamberger
Photographers:Johan Venter, Mike Bets, Manuel Lopes, Tshepo Mogorosi
Videographers:Matt Bouch, O’Brien Manana, Soulfilter Productions
Film
Gillette
November is Men’s Health Awareness Month, peaking on 19 November with International Man’s Day. And it is a month where a male attribute—the moustache—takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to their teenage years, we will discover that this same attribute, their moustache, can be a real cause of complex for many teenagers starting to grow what is known as a ‘fuzztache’ or ‘bumfluff’, amongst other things.
The men’s shaving brand aims to encourage young men to start being themselves and for nobody, not even a brand like Gillette, to tell them what they should do with their physical appearance.
Advertising Agency:Proximity, Madrid, Spain
Global Chief Creative Officer:Eva Santos
Executive Creative Director: Susana Pérez
Creative Director: David Despau
Creative writers:José Cope, Albert Alcacer, Fernando Esteban
Art Director: Gerardo Vaquerizo
Video Coordinator:Elias Maldonado
Technology Director:Víctor Madueño
Channel Integration Manager:Diego Alonso
Content Manager:María Martinez
Client Services Director: Marta Yllera
Account Supervisor: Inma O’Gallar
Planner:Esla de Murga
Communication Director:Laura Carrillo
Production Director:Gemma Selga
Production Company:Blur
Realizador: Zipi?
Executive Producer: Mario Fornies
Producer: Juan Bascón
Photography Director: Nilo Zimmmerman
Editor: Rocio Perez
PostProduction Coordinator:Fede Pajaro, Blur ?Music
Sound: THE LOBBY
Client Contact: Giulia Bloise, Santiago Antolín, Nuno Constant
Print
Audi
By integrating the power icon into the Audi logo we created a quick and simple dramatization of Electric has gone Audi.
Advertising Agency:TBWA, Stockholm, Sweden
Integrated
Unicef
To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.
Advertising Agency:Hausmann, Oslo, Norway
Copywriter:Ida Fjeldbraaten, Torkel Skjolden
Art Director:Marcus Hassel
Graphic Design:Rune Tyvold, Kristine Gulheim
Online
Child Focus
Wunderman Thompson Antwerp and Child Focus face the problem of child porn. November 18th is the European day on the Protection of Children against Sexual Exploitation and Sexual Abuse. Every year, Child Focus, the Belgian centre for missing and sexually exploited children, uses this day to highlight their fight against child abuse. This year’s campaign by Wunderman Thompson Antwerp opens people’s eyes and breaks taboos. To do this, a re-enactment of a video of a 8-year-old child being sexually abused was made with two adult actors. The original images where found on the Internet and reported to Child Focus via stopchildporno.be. The video confronts the public with the harsh reality of child sexual abuse. It is an invisible problem for most people, and rarely discussed openly. Goedele Liekens, a famous Belgian sexologist and psychologist, launched the campaign. She’s well-known for her straight-forward opinions about sex and the influence of porn in society. Liekens announced the release of her first porn movie, CHALET. In her own words: “to get rid of the biggest misconception about porn”. A few days later, she released the video on chaletfilm.be. Everyone watching the video soon realized what the misconception was: child porn isn’t porn. It’s abuse. These images of abuse are abundant according to Child Focus. Every day 19 million photos and videos of child abuse are circulated online between pedophiles, and this figure is on its way to doubling every year. This is why we had to sound the alarm, and make this awful issue a top priority. With this campaign, Child Focus, wants to put the subject back on the table and remind everyone to always report suspicious images via stopchildporno.be. This is the only way for Child Focus and the federal police to remove those images from the Internet and to investigate those responsible. The campaign brings this seldom discussed issue into the open so that parents, victims, politicians, and society can start talking and reacting so that we can protect all children from all forms of sexual abuse.
Because of the shocking content, we only share the actual video and the rest of the campaign via the website: www.chaletfilm.be
Advertising Agency:Wunderman Thompson, Antwerp, Belgium
Film
Danish Cancer Society
Advertising Agency:& Co., Denmark
Creative Director:Robert Cerkez
Art Director:Rune Petersen, Jon Goldtche
Copy Writer:Johan Køhler, Kristel Krøier
Account Director:Morten Fabricius
Account Manager:Anders Antvorskov, Mette Riis Kruse
Planner:Lone Tvedergaard Bach
Social Media Planner:Nynne Sille Hansen
Graphic Designer:Anders Martin Jensen
Main production company:Bacon Cph
Executive Producer:Mette Jermiin
Producer:Ditte Odgaard Glass
Director:Martin Werner
Inhouse Production Company:Andy
DoP:Rasmus Videbæk
Focus Puller:Daniel Parmo
Gaffer:Morten Kildegaard
Best Boy:Casper Bülow
Grip:Christian Brøndum
Production Manager:Mads Jokum
Production Designer:Wonderland productions, Christian Rathmann
Propsmaster:Klara Sofia Bengtsson
Stylist:Pernille Holm
Makeup:Lis Kasper
Extra coordinator:Anya Heen
Production Coordinator:Laura Valentiner-Bohse
Sound Recordist:Stefan Garfield
Casting:ArtCast, Ditte Kiel
Postproduction:Bacon X
Editor:Nicolaj Monberg
Colourist:Miriam Latif
Vfx:Bacon X
Sound Design:Kevin Koch
Music title:“Kid in you”
Music Composer:Hasan Ozsu
Film
Creatable
There’s a secret hidden in almost every website and every digital image you’ve ever seen. That secret is Lena, a Playboy centrefold. She is “a face more studied than the Mona Lisa’s” and has been called Tech’s Original Sin.
But how did a centrefold from the 70’s become the most used test image in the world? And what impact has it had on women studying or entering tech industries?
Lena’s story began in 1972, when the Swedish model posed as the Miss November centrefold. The next year, her centrefold was chosen by some men at the University of Southern California (USC) as an ideal test image for the algorithms they were working on to turn physical photos into digital bits. This research laid the groundwork for what would later become the jpeg, an image standard that revolutionised our digital world.
Incredibly, 46 years on, Lena is still the most infamous test image in the world. She is symbolic of how women were left out, and pushed out, of the industry.
Advertising Agency:Clemenger BBDO, Sydney, Australia
Outdoor, Print
Amnesty International
For several years, the French government has been promoting products made in France and sold abroad, as well as industries based in the country. When we think of French items traded in markets worldwide, the luxury sector comes to mind first. But fashion isn’t the only jewel in France’s global reach. There are weapons too. And while the framework they’re sold in is regulated, it’s actually only heeded very little.
Despite ratifying the international Arms Trade Treaty (ATT) in June 2014, the French government has continued to sell arms to countries that then use them against civilians. Which means France is conniving in war crimes.
To remind the government of its responsibilities and obligations, and to raise awareness among the general public, the charity Amnesty International France is joining forces with the agency DDB Paris to launch a communication campaign that decries the French government’s ploys and compares the fashion industry to the arms trade.
Advertising Agency:DDB, Paris, France
Advertiser Supervisor:Caroline Lutz, Arnaud Humblot, Soundous Jeljoul, Etienne Jolivet
Executive Creative Director:Alexander Kalchev
Creatives:Patrice Dumas, Caroline Lorin
Producer: Pia Schneider
Print Producer:Corinne Vulliez
Photographer:Mous Lamrabat
Production:Handsome, Productrices
Film
Sprite
Advertising Agency:Santo, Buenos Aires, Argentina
Film
Ni Putes Ni Soumises
In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
Advertising Agency:Agence Marianne x Publicis Conseil, Paris, France
Creative Director:Guillaume Gasquet
Copywriter:Antoine Colin, Marie Dardaine
Art Director:Jordan Lemarchand, Marie Dardaine
Film Director:Guillaume Gasquet
Client President:Stéphanie Rameau
Agence Marianne President:Guillaume Gasquet
Publicis Conseil managers:Valerie Albou, Alice Pégorier
Production:Agence Marianne
Publicis Conseil producers:Emmanuelle Monset, Sophie Bouquet
Image:Erwan Geri, Maxime Chastres, Victor Andrieux
Editing:Julien Schickel
Sound:Dadson
Hair & Make Up:Sonia Allal, Thomas Robert
Translation:Paul Fieldman
Integrated
Victoria
Cerveza Victoria takes us to the Mayan underworld – and back – with the release of “Xibalba”, a new integrated advertising campaign to invite the world to be part of El Día de los Muertos and celebrate the friends and family who have departed our world.
Advertising Agency:Ogilvy, Mexico
CEO Mexico & Miami:Veronica Hernandez
Creative Vp:Jessica Apellaniz
Creative Director:José Mario Muñoz, Rodrigo Del Oso, Jorge Marrufo
Account Supervisor:Nuri Briseño
Account Business Leader:Pilar Tronconis Ortiz
Production Company:Mediamonks
Head of Expansion LatAm:Marcelo Planchart
Creative Services Lead:Regina Cárdenas
Executive Producers:Maarten Sandermaan, Rodrigo Bonilla
Art Director:Rafael Aguilar
Film Editor:José Pedraza
Producer:Diego Flores
VFX Post Producer:Michelle Hendrickx
Sound Production Manager:Max Dorsman Lemstra
Integrated
Unesco
When journalists seek truth, they too often find death. Over the last 12 years, 1,000 journalists have been killed worldwide.
Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street—even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some.
The Keep Truth Alive campaign will unveil four visuals showing us that day-to-day life can be especially menacing for a journalist. And an interactive Google Maps page will reveal the hundreds upon hundreds of assassinations that have claimed journalists’ lives around the world over the last 25 years. Each website visitor will be invited to support the project and spread the word.
Advertising Agency:DDB, Paris, France
Advertiser Supervisor: Guy Berger, Armelle Arrou, Sylvie Coudray, Mehdi Benchelah, Saorla McCabe, Alfredo Trujillo Fernandez, Oscar Castellanos Del Collado, Namara Burki
Executive Creative Director: Alexander Kalchev
Copywriter: Charlotte Roux
Art Director:Caroline Lorin
Art Director Social Media:Julie Bernheim
Copywriter Social Media:Jack Poingt
Planner:Sebastien Genty, Cédric Ledoux
Director of Press Relations:Anne-Marie Gibert
Print Producer:Christine Garcia Guicheteau
Art Buyer:Pia Schneider, Marine Rolland
Technical director of Internet:Yassine Falkani
Digital Account Director:Stephanie Garnier
Photographer:Charles Petit
Retouching:Cleverize, Christophe Eon
Site Developper:Cher Ami
Integrated
Trapa Chocolates
Advertising Agency:FCB&FiRe, Spain
Film
Canadian Premature Babies Foundation
Advertising Agency:Rethink, Toronto, Canada
Executive Creative Director:Aaron Starkman, Christina Yu
Associate Creative Director:Patrick Shing
Senior Copywriter:Naeem Ghafari
Head Of Broadcast:Anna Tricinci
Production Coordinator:Spencer Houghton
Strategist:Stacy Ross, Savannah Onofrey
Account Manager:Sarah Shiff
Production Company:Scouts Honour
Director:Andy Ferreira
Editor:Tyler Erdelac
Colour + Online:The Vanity
Audio:Vapor Music
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