(TrendHunter.com) These October 2019 life trends range from kid-friendly office spaces to CBD-infused activewear lines. When it comes to innovations in the health and wellness space, standouts include The World…
(TrendHunter.com) These October 2019 mobile trends range from contactless payment software to AR soda cans that take packaging design to new heights.
While examples like SoftPOS from First Data turn mobile devices…
(TrendHunter.com) The list of October 2019 marketing trends are impressively engaging and interact with each brand’s respective consumer audience in new and creative ways. Some of the latest marketing tactics…
Tech investors are often the last to see what’s so problematic about the disrupters.
Film
Thinx
Advertising Agency:BBDO, New York, USA
Vp Creative Director:Bianca Guimaraes, Peter Alsante
Acd:Jenn Tranbarger, Jess Rello
AD:Jenn Tranbarger
CW:Jess Rello
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Chief Creative Office:Greg Hahn
New York:Greg Hahn
Executive Producer:Angela Narloch, Anthony Curti, Holly Vega, Sila Soyer
Producer:Corie Rosenblatt, Arlene Perez, Alexandra Lubrano, Bethany Phillips, Luke Proctor
Content Operations Director:Yamaris Leon
Music Producer:Julia Millison
Business Manager:Shelly Bloch
Head Of Integrated Production:Dave Rolfe
Account Director:Katherine Grib
Account Executive:Olivia Dames
Chief Strategy Officer:Crystal Rix
SVP Brand Strategist:Nicole Landesman, Kim Ryneska
Data Solutions Manager:Christine Yang
Production:Biscuit
Partner:Shawn Lacy, Gloria Pitagorsky
Managing Director:Shawn Lacy
Director:Rachel McDonald
DoP:Autumn Durald Arkapaw
Head Of Production:Mercedes Allen Sarria, Rachel Glaub
Line Producer:Maury Strong
Editorial:Arcade
Editor:Laura Sanford, Jeff Lopus
Asst Editor:Max Hoffman
Sound Design:Heard City
Md:Gloria Pitagorsky
Audio Engineer:Eric Warzecha
Color:Company 3
Colorist:Sofie Borup
Finishing Company:The Mill
Vfx Artist:Anton Anderson, David Forcada, Justin Keil, Jamie Scott, Drew Maloney, Sam Caine, Corey Brown
Media, Direct Marketing
Tikkurila
A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.
Advertising Agency:TBWA Helsinki, Helsinki, Finland
Online
Sprite
Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
Advertising Agency:Wieden + Kennedy, Sao Paulo, Brazil
Production Company:Joint
Audio Facility:Evil Twin Music
Motion Designer:Christian Balzano, Eduardo Barbosa
Vfx Producer:Thais Bonizzi
Executive Director:Regiani Pettinelli
Directors:Felipe Paiva, José Ferraz, Ilan Wainstein
Illustrator:Felms, Felipe Paiva, Guma Nutinski
3D artists:Marc Tudisco, YUMYUM London, Obsedant (Miki Nemcek), Marlos Lima
Creatives:Felipe Paiva, José Ferraz, Rafael Melo
Executive Creative Directors:Eduardo Lima, Renato Simoes
Online
Breast Cancer Foundation NZ
This October, Breast Cancer Foundation NZ and Colenso BBDO launch Pre Check, a multi-sensory app that uses intuitive haptic technology to teach your hands how to look for breast cancer.
The mobile interface leverages the power of touch, sight, audio and 3D motion to help women gain a better understanding of the nine symptoms of breast cancer. By recreating the symptoms through a phone screen, the tactile experience aims to give women the knowledge and confidence to routinely check their breasts. The educational tool allows users to feel around the 3D breast in search of anything that doesn’t feel normal – just as you would your breasts. The app includes an easy to follow visual self-check guide and the option to personalise monthly reminders, to ensure these self-checks become routine.
The app launched on 1st October with a hyper targeted online and outdoor campaign. An educational editorial series is also being published across various Bauer magazines and online properties. In partnership with Starcom and oOh! Media, Kiwis are being encouraged to tap to donate on street furniture around the country.
Advertising Agency:Colenso BBDO, New Zealands
Media:Starcom
Production Partner:Assembly
Sound:Franklin Road
Advertising Agency: JAANRISE, Hyderabad, India
Creative Director: Sumann Gadde
Art Directors: Abhi Rathan, Satish Valluri, Bhaskar Vanam
Copywriters: Rohit Narla, Aryak Ray
Photographer: Dilip K David
Managing Director: Boyapati Chaitanya
Chief Strategy Officer: Ratnakar Rao
Director Planning / Growth: Pavan Kumar
Head-Business Affairs: Sarodhya Yadav
(TrendHunter.com) From craft non-alcoholic beers to hops-infused sparkling teas, the October 2019 beverage trends reveal a growing demand for alcohol-free beverages that still deliver a familiar drinking experience….
The magazine was transferred to a new steward, Maven, and people familiar with the decision said layoffs followed.
Instagram is piloting an augmented reality shopping experience with a handful of brands in its checkout process, powered by parent company Facebook’s Spark AR unit. Shoppers can virtually try on different colors and styles of makeup or eyewear from Ray-Ban, Warby Parker, MAC Cosmetics and NARS Cosmetics directly via feed posts, shop pages from those…
American tourists in Cancun are rarely the most subtle visitors–though, admittedly, the local tourism economy does thrive off the crowd’s boisterous excess. Since such tourists can be easy to spot and are often somewhat vocal in their opinions, Burger King Mexico decided to let them try its newest menu item–the brand’s spiciest burger yet–and see…
The campaign ” Everybody Deserves a Second Chance” focusses on the fact that despite United Airlines being the 3rd leading worldwide airline, their many blunders have caused their reputation and perception in the eyes of the public to deteriorate drastically. It is seen that people are more likely to forgive your past mistakes if you take ownership of your actions. Bad things happen, mistakes happen. So don’t deny it. United will now take their partnership with Disney (United Disney Vacations) a little further and use their characters to ask for forgiveness and another chance from its customers and audience.
After the end of the world This campaign was designed for Mutlu batteries. The concept is brilliant; showing the most unique selling point of the car battery which is its long life span even if the world ended or all the cars broke down, Mutlu batteries will still function well. Mutlu is a Turkish brand established in 1945 manufacturing batteries with many international certificates and awards.
A guarantee from Aurora Gold Shop that no one else can offer Aurora Care is the after-sales service program, created to serve customer needs. Once you buy gold jewelry from Aurora, you will get three guarantee certificates – 96.5% purity, lifetime warranty with free repair and maintenance service and high price buyback – to ensure the quality of products and business sincerity. Regularly, gold buyers repeat their spending at the same shop due to trust and after-sales services. However, there is no other gold distributor that offers a more holistic approach of after sales services like Aurora. This communication campaign is aimed at changing consumer’s mindset and behavior by highlighting Aurora’s hugely different services and image under the concept “No one cares for you like Aurora, because our care is second to none.” The campaign ran across TV, radio, social media and in-store design. The key message is delivered through a branded caring story, enabling consumers to easily understand the definition of “Caring” from Aurora. Furthermore, it is expected to revamp its image across customer journey, both online and offline in a bid to improve brand experience and customer engagement, leading them to be more open-minded to a new brand like Aurora with a big differentiation of after-sales services. This reinforces brand commitment that Aurora Care is second to none.
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Our client, an Advertising Agency, has a need for an ONSITE Production Artist for a client in Chesapeake, VA. This role will be 40 hours a week and wi
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As the 2020 U.S. presidential election draws closer, the frequency of political ads will likely ramp up on all platforms, including social networks, but don’t expect to see any on video-creation application TikTok. Vice president of global business solutions Blake Chandlee said in a blog post that paid political ads will not be allowed on…
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