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Sprite

Soft drink brand promises to bring refreshment in a sensory and irreverent way in its first campaign signed by Wieden + Kennedy São Paulo The idea is to unlock potential in Brazil by reconnecting and giving Sprite a role in people’s lives. The biggest opportunity for this is our individual packaging, which is refreshing drops in the daily lives of consumers. The proposal is to redefine the way we talk about freshness when the category codes are all very similar bringing a young, irreverent and especially nonlinear language to connect with our audience. Seeing branded content should be as refreshing as taking a sip of Sprite. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.

Advertising Agency:Wieden + Kennedy, Sao Paulo, Brazil
Production Company:Joint
Audio Facility:Evil Twin Music
Motion Designer:Christian Balzano, Eduardo Barbosa
Vfx Producer:Thais Bonizzi
Executive Director:Regiani Pettinelli
Directors:Felipe Paiva, José Ferraz, Ilan Wainstein
Illustrator:Felms, Felipe Paiva, Guma Nutinski
3D artists:Marc Tudisco, YUMYUM London, Obsedant (Miki Nemcek), Marlos Lima
Creatives:Felipe Paiva, José Ferraz, Rafael Melo
Executive Creative Directors:Eduardo Lima, Renato Simoes