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Behind Amazon’s Abrupt Change in Its Film Strategy

After poor box-office numbers for Mindy Kaling’s “Late Night,” the company shrank its ambitious release plan for a big fall movie, “The Aeronauts.”

Ben Laden in condom ads / Comment enfanter une même idée?

THE ORIGINAL?
ONE Latex condoms – 2009
“Extra safe
Agency : Grey Worldwide Dusseldorf (Germany)
LESS ORIGINAL
DUO Condoms – 2019
“You don’t know what you can bring to the world”
Agency : Renatto Designs, Quito (Ecuador)

Amul Dark Chocolate by FCBUlka Mumbai

Advertising Agency: FCBUlka, Mumbai, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Director: Rajdatta Ranade
Senior Art Director: Niraj Patil
Image Production: Cocktail Art Co.

 

Background: Dark chocolates barely constitute 10% of the chocolate category in India. But recently, consumers, especially millennials, have begun embracing dark chocolate. Amul, Asia’s second largest dairy brand, has been making chocolates for over 30 years. It recently launched a variety of premium dark chocolates, including the very rare 90% dark chocolate.

Idea: Uninitiated people don’t know what to expect from dark chocolate. For them, the world of dark chocolates is uncharted and unfamiliar. Using the rarest of variants, the 90% Dark chocolate, we created a world filled with intrigue and mystique, seducing people to be a part of it, to come and get a glimpse of what lies on the other side.

Amulk Dark Chocolate by FCBUlka

Amulk Dark Chocolate by FCBUlka

Messenger Platform Update Beefs Up Capabilities of Private Replies

Facebook issued the latest release of Messenger Platform Tuesday, and Messenger for Business product marketing manager Shankar Venkataraman detailed all the updates in a blog post. Businesses can now add images, templates and quick replies to private replies responding to posts and comments on their pages. Private replies had previously been text-only. Facebook is also…

Creative Circle: Digital Art Director

competitive:

Creative Circle:
Our agency client needs a Digital Art Director to join their team full time in Indianapolis, IN.The ideal Digital Art Director:- Must have previous cr
Indianapolis, Indiana

Creative Circle: Media Planner

competitive:

Creative Circle:
Our client is an award-winning full-service agency. They are seeking two permanent Media Planners that can join the team ASAP.Media Planner Responsibi
Winston-Salem, North Carolina

The Domino’s Case Could Reshape Accessibility in the Digital Era

This week, the Supreme Court sent a clear message to retailers nationwide: Accessibility isn’t about just physical stores anymore. On Monday, the 9th Circuit Court of Appeals rejected Domino’s attempt to appeal a 2017 lawsuit the retailer faced for having a website that was inaccessible to the screen-readers used by the blind community. The Supreme…

Hate Small Talk? Burger King’s ‘Silent Drive-Thru’ Cuts the Chatter

Some days, you just don’t want to speak to anyone. Maybe it’s most days. Heck, maybe it’s every day of this soul-crushing dystopian timeline. Regardless, on those days, even minimal human interaction can sound like an obstacle you’re simply unwilling to languidly flop over. Burger King Finland has your back. Noting that Finns generally hate…

Cada vez mais megalomaníaco, Rock In Rio 2019 encerra conciliando virtudes e novos problemas

O Rock in Rio nunca foi, de fato, um festival de rock. A primeira edição, que aconteceu em 1985, trouxe em seu plantel de artistas nomes consagrados de outros gêneros, como Ney Matogrosso, George Benson e Rod Stewart (que há décadas já havia se distanciado do Blues e do Rock que fez durante seus tempos …

O post Cada vez mais megalomaníaco, Rock In Rio 2019 encerra conciliando virtudes e novos problemas apareceu primeiro em B9.

John Holden: Movies

John Holden Print Ad - Movies
John Holden Print Ad - Movies
John Holden Print Ad - Movies

John Holden launches its Innova line, a collection that introduces new textile technologies with water-repellent terry and shirts, easy to iron, anti-wrinkle and the special collection for executive travelers Travel Collection. A movie collection!

KLM: 100 Years of Progress

Video of To more memories together

Culturelle: The Difference is Culturelle

Culturelle Digital Ad - The Difference is Culturelle
Culturelle Digital Ad - The Difference is Culturelle
Culturelle Digital Ad - The Difference is Culturelle
Culturelle Digital Ad - The Difference is Culturelle
Culturelle Digital Ad - The Difference is Culturelle

Life is busy and as hard as you try, it’s not always easy to support your family’s health. Culturelle® Probiotics are an easy, everyday step you can take to make a difference on your overall digestive and immune health*.

IBM: Can Humans and AI Coexist in the Workplace? The Future of Work Is Here

Glow is the story of a typical enterprise worker, Jane, and how she loses her way after doing repetitive, mundane tasks. The project is a visual metaphor about how enterprises might use IBM’s AI-powered automation software and services to give employees back hours of their day.

Video of IBM – Glow

Deutsch’s Human Interest Podcast Is About Everything But Work

There’s no shortage of podcasts out there, but many agencies and marketers have tried their hand at making one regardless. As always, the big question is whether or not anyone will actually bother listening to it. This is why Matthew George, evp and communications planning director at Deutsch New York’s office, is proud, if not…

Research Finds Branded Podcasts Are 22% Better Than TV at Engaging Consumers Who Avoid Ads

Self-identified ad avoiders were 22% more engaged, emotionally involved and likely to remember brands mentioned in a podcast compared to a television benchmark, according to a new study from the BBC. The study, which was commissioned by the BBC’s branded content division, StoryWorks, found that listeners were 16% more engaged when hearing about a brand…

Workplace by Facebook Tops 3 Million Paid Users

Workplace by Facebook, the social network’s enterprise solution for businesses, revealed at its Flow 2019 annual conference in Menlo Park. Calif., that it topped 3 million paying users, roughly eight months after surpassing 2 million in February. Facebook debuted Workplace by Facebook in October 2016. Workplace by Facebook vice president Julien Codorniou said in a…

S4 Capital’s MediaMonks Merges With Digital Marketing and Creative Agency Firewood

Digital production company MediaMonks, which was acquired by Martin Sorrell’s S4 Capital in 2018, is merging with digital agency Firewood. The addition of Firewood to S4 Capital’s portfolio is part of Sorrell’s ongoing attempt to build a “better, faster, cheaper” advertising services company, something he spoke at length about with Adweek earlier this year. Founded…

Depois de sanções de Trump, Adobe cancela assinaturas de usuários da Venezuela

No primeiro semestre de 2019, o presidente norte-americano Donald Trump anunciou embargos que impediu países com relações conflituosas com os Estados Unidos de usufruírem de alguns produtos e serviços americanos. Um dos principais afetados foi a chinesa Huawei, que descobriu estar prestes a perder suporte de todos os produtos e serviços do Google, incluindo o …

O post Depois de sanções de Trump, Adobe cancela assinaturas de usuários da Venezuela apareceu primeiro em B9.

Integral: Taste America – It's Closer Than You Think

Integral Print Ad - Taste America - It's Closer Than You Think
Integral Print Ad - Taste America - It's Closer Than You Think
Integral Print Ad - Taste America - It's Closer Than You Think
Integral Print Ad - Taste America - It's Closer Than You Think
Integral Print Ad - Taste America - It's Closer Than You Think

name Taste America — it’s closer than you think brand: Integral is one of the pioneering agencies for Work and Travel to the USA based in Bulgaria. insight We delved into what it means to be Generation Z. People from this generation are generally regarded as tech-savvy and social media-friendly. They tend to overlook physical advertising on the streets. Other relevant characteristics include that they enjoy traveling and are very pragmatic. cultural insight The perception is that the USA is very far away. In reality, it is just a 12h flight from Bulgaria. Idea & execution We created prints that show the cities where students could work and one of the potentially attractive places nearby — a car drive away. We were inspired by the Google Maps UX design. We did around 800 different prints. It is navigation that also has a real-life distance in kilometers. With this approach, we are confident in reaching the target audience because for them it feels intuitive. It is a familiar and even natural for Gen Z-aged students to have a smartphone in their hands. So we bring the phone screen to the street and tell them in a straightforward manner: “Hey it is not that far away. You will see and experience stuff.