Hasta La Creative!

Renewing ties with loved ones and take time to be together:
Here is what IKEA invites us to do in a film full of tenderness.
The new campaign by Buzzman can be seen on TV and on digital as of the 28th October.

Adolescence is a transitional period when parents and teenagers move away from each other. Friends and an ultra-connected environment often take precedence over daily life, instead of enjoying precious moments spent with family.

That’s why IKEA invites them to take a break and spend more time reconnecting all generations around the kitchen.

Directed by Ben Liam Jones, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground in which to revive complicity… A story that the soundtrack highlights with a cover by José James of Bill Withers’ famous song “Lean on me”.

According time to reconnect with each other has never been easier.

The campaign will be deployed on TV (30” and 20” versions) and on digital as of the 28th October.

Audi campaign for its new 2019 series.

Men are more likely to listen to their children than to the Danish Cancer Society. That’s why we gave all of the airtime to the kids by inviting them to create their own Father’s Day ad to be placed by their fathers’ homes.

‘The National Debate’ by Leffe: divided land reunites on a 400km-long terrace. In 2011, Belgium broke the world record for the longest period without a government (541 days). On May 26 2019, Belgium voted again. The result was an even more fragmented political landscape between the Dutch-speaking North of the country and the French-speaking South. So divided that the political leaders from both sides of the country refused to sit together at the same table. As a Belgian beer brand, Leffe wanted to send them a strong signal and avoid to beat that world record again. And nothing like a good Leffe to start a discussion on a topic such as politics. Even more true, around a table on a terrace this summer. 100 days after the elections, and with the politicians going nowhere, Leffe decided to create the longest terrace ever in the hope of uniting the two communities and bringing them back together. The beer brand placed 1000 tables along the 400 km language border, and invited 1000 Flemish and 1000 French speakers to share a beer together. Participants were also asked to discuss 10 political questions set by a Professor and political scientist, and reach (at least) 1000 compromises. In order to set an example to the national politicians that they should come together to create a new government as soon as possible. The objective was to stimulate the debate. And the least we can say is that Leffe and BBDO Belgium have succeeded! This campaign was a real success and generated lots of reactions, participations, PR mentions in major national and international media, such as The Wall Street Journal, Euronews, ZDF… but also an impressive sales rise! Curious to discover the results of this? Watch the case movie below. Cheers! Always welcome.

VIVA is launching a new loyalty program. This new program will be following the regular standard of any loyalty program in which of points collection, tiers and redemption, The main objective behind this program is to reward VIVA loyal customers, build loyalty, improve the acquisition and definitely elevate VIVA’s loyalty offering from other competitors.